Boosting E-Commerce Sales Using Content Marketing with David Meerman Scott
Ecommerce Traffic & Conversion Podcast
Release Date: 08/20/2024
Eliminate Payment Fraud with Marshall Greenwald | IoniaPay
Ecommerce Traffic & Conversion Podcast
, Founder of , sits with hosts and to discuss how to eliminate payment fraud and reduce unnecessary costs. Marshall states, “It's impossible for a merchant to have any fraud chargebacks on our platform.” He explains that by “bringing the consumer and the merchant directly together,” merchants “take no fraud risk” and “get their money immediately.” He emphasizes the power of one-click checkout and instant approvals to increase conversions, streamline the customer experience, and enhance online credibility. In this episode, you'll learn: Eliminate payment...
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Building Unbreakable Customer Trust with Natalie Oldfield
Ecommerce Traffic & Conversion Podcast
, the author of "Trusted: The Proven Path to Customer Loyalty and Business Growth," joins hosts and in the essential components of building unbreakable customer trust. Natalie shares her expertise on why trust is the most valuable asset for eCommerce CEOs and executives aiming to improve their online reputation. She emphasizes that trust impacts every area of a business, from customer retention to revenue growth, and highlights three key strategies: showing your real self, being transparent through visual content, and leveraging genuine customer reviews to establish strong...
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Igniting Your eCommerce Growth Through Podcast with Tamara Thompson
Ecommerce Traffic & Conversion Podcast
, CEO and founder of Broadcast Your Authority joins hosts and to share key strategies that make podcasts an incredible tool to ignite eCommerce growth. Tamara also emphasizes how being a guest on the right podcasts can help you build authority, connect with ideal clients, and expand your reach. "The key is to find shows that align with your niche and deliver real value to your audience." By doing so, you not only build your personal brand but also tap into an audience that is already interested in your expertise. In this episode, you'll learn: How to...
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Enhancing Profitability Through Smart Checkout Optimization with Matthew Stafford
Ecommerce Traffic & Conversion Podcast
, CEO and managing partner of , joins hosts and to dive into the world of checkout optimization and how it impacts profitability. With over three decades of experience in eCommerce, he provides a clear roadmap for improving the checkout process to drive higher conversion rates and increase net profit. He emphasizes the importance of simplifying the user experience during checkout to turn traffic into sales, offering practical tactics to reduce friction and enhance customer satisfaction. In this episode, you'll learn: How to optimize your checkout process to...
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Refining Email Deliverability for Optimal Ecom Reach with Israa Alrawi
Ecommerce Traffic & Conversion Podcast
, founder of , shares her expertise in refining email deliverability for optimal eCommerce reach with our host . She discusses the importance of properly aligning SPF and DMARC records to improve inbox placement rates. With her vast experience in helping DTC brands, she provides actionable insights on creating personalized campaigns that address the specific needs of subscribers. In this episode, you'll learn: Effective strategies to refine email deliverability and boost eCommerce reach. How to build personalized email campaigns that resonate...
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Harnessing Data to Perfect Your Attribution Model with Jim Sterne
Ecommerce Traffic & Conversion Podcast
Jim Sterne, co-founder of the Digital Analytics Association, joins hosts and and dives straight into the process of using data to improve your attribution model. He discusses how to effectively gather and interpret customer data, highlighting the significance of aligning your attribution efforts with customer lifetime value. In this episode, you'll learn: How to harness data to perfect your attribution model for better marketing insights. The importance of customer lifetime value in evaluating marketing success. Why asking the right questions can help optimize your...
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Maximize Revenue with AI-Enhanced Social Commerce with Adam Ortman
Ecommerce Traffic & Conversion Podcast
, President of Kinetic319, shares with hosts and how AI-enhanced social commerce can revolutionize your eCommerce in a practical and impactful way. The strategies he shares can drive sustainable revenue growth and help businesses stay ahead of their competition. How to leverage AI-enhanced social commerce to maximize revenue. Effective behavioral marketing techniques to boost consumer engagement. Practical strategies for optimizing audience segmentation and messaging. Audience segmentation and personalized messaging can significantly boost conversion rates. Tune in now to...
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How Shopper Approved Transformed Antego Tire & Wheel’s Online Presence
Ecommerce Traffic & Conversion Podcast
, West Coast Operations Manager at Antego Tire & Wheel, joins hosts and and shares how Shopper Approved played a vital role in transforming their online presence. He provides insights on how trust signals like reviews and Q&A can greatly influence customer perception and drive more sales. In this episode, you'll learn: How Shopper Approved transformed Antego Tire & Wheel's online presence. The impact of effective SEO, reviews, and Q&A on boosting website traffic and conversions. Key strategies for building customer trust and improving eCommerce...
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Unlock eCommerce Growth with Outsourced Expertise with Kasim Aslam
Ecommerce Traffic & Conversion Podcast
, Co-Founder of Pareto Talent, joins hosts and and breaks down his experience on how hiring international talent can help CEOs and executives focus on what truly matters—growing their businesses. He highlights the unique opportunities that outsourcing offers, including access to top-tier talent across the globe and enhanced operational efficiency. In this episode, you'll learn: The advantages of leveraging outsourced talent to grow your eCommerce business. How to effectively delegate tasks to focus on high-value activities that drive profits. Why choosing the right offshore...
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Master Pricing Psychology to Maximize Your Profits with Melina Palmer
Ecommerce Traffic & Conversion Podcast
, CEO of The Brainy Business, joins hosts and and shares powerful insights into the psychology behind pricing. Pricing is not just about numbers—it's about the story you tell, the emotions you evoke, and the way you position your offer. From anchoring techniques to cognitive ease, she walks through effective strategies for turning pricing into a tool that drives conversions and customer loyalty. In this episode, you'll learn: How pricing psychology can influence customer behavior and help boost your profits. The importance of anchoring and relativity in pricing strategies. Why...
info_outlineRevolutionize your e-commerce strategy with powerful content that drives growth!
In this episode, David Meerman Scott, a marketing strategy expert and the author of "The New Rules of Marketing and PR," shares his extensive experience and proven methodologies for creating impactful content that resonates with your audience. From leveraging buyer personas to understanding the long tail of PR, David's strategies are essential for eCommerce CEOs and executives looking to increase conversions and build a loyal customer base. Learn how to create content that not only attracts but also retains and engages your audience.
tune in to this week’s episode of the Ecommerce Traffic & Conversion Podcast and learn how to implement content strategies that drive growth for your eCommerce business!
Learn how to become a Reputation King with our free online reputation management handbook for ecommerce. Get yours now at https://www.reputationking.com/
Scott Brandley, CEO of Shopper Approved and Trust Guard, boasts a 26-year career with over 40 software products. He is a Cialdini-Certified Ethical Influence Practitioner and Coach. In 2006, his software company drove the success of StomperNet, a massive internet launch. That year, he also founded Trust Guard, a website security company protecting businesses and consumers for over 17 years.
In 2010, Scott and his team launched Shopper Approved, an online rating platform, earning recognition as one of America's fastest-growing companies. Scott is also an author with a religious podcast called “Latter-Day Lights,” balances a love/hate relationship with golf, and cherishes family time.
Connect with Scott Brandley:
LinkedIn: https://www.linkedin.com/in/scott-brandley/
Duane “DJ” Sprague, CMO of Shopper Approved, is a conversion rate expert, and a Certified Behavioral Design Coach by the Online Influence Institute. As CMO of a billion-dollar national franchise, he leveraged the power of social proof and online reviews to improve SEO and accelerate growth, as he developed and managed a comprehensive online reputation management strategy that spanned nearly 200 websites.
He has written for Forbes, Small Biz Daily, and several industry trade magazines, contributed to several books and university course packs, and is quoted in the Los Angeles Times as a subject matter expert.
Connect with Duane “DJ” Sprague:
Linkedin: https://www.linkedin.com/in/duanesprague/
David Meerman Scott is a visionary marketing strategist and best-selling author known for his transformative ideas on aligning marketing with how people buy. After being fired for his radical ideas in 2002, he authored 12 books, including the modern business classic "The New Rules of Marketing & PR," which has sold 425,000 copies in 30 languages. His expertise spans various new communication forms like blogs, podcasts, and social networking, emphasizing direct market engagement. An independent advisor and investor in disruptive companies, David also serves as a Go-to-Market LP at Stage 2 Capital. His latest book, "Fanocracy," co-authored with his daughter, explores turning customers into loyal fans, further showcasing his innovative marketing approach.
Connect with David Meerman Scott:
Website: https://www.davidmeermanscott.com/
LinkedIn: https://www.linkedin.com/in/davidmeermanscott/
Instagram: https://www.instagram.com/dmscott/
Twitter: https://x.com/dmscott