How to Dominate eCommerce with Effective PPC Strategies with Ryan Garrow
Ecommerce Traffic & Conversion Podcast
Release Date: 09/10/2024
Eliminate Payment Fraud with Marshall Greenwald | IoniaPay
Ecommerce Traffic & Conversion Podcast
, Founder of , sits with hosts and to discuss how to eliminate payment fraud and reduce unnecessary costs. Marshall states, “It's impossible for a merchant to have any fraud chargebacks on our platform.” He explains that by “bringing the consumer and the merchant directly together,” merchants “take no fraud risk” and “get their money immediately.” He emphasizes the power of one-click checkout and instant approvals to increase conversions, streamline the customer experience, and enhance online credibility. In this episode, you'll learn: Eliminate payment...
info_outline
Building Unbreakable Customer Trust with Natalie Oldfield
Ecommerce Traffic & Conversion Podcast
, the author of "Trusted: The Proven Path to Customer Loyalty and Business Growth," joins hosts and in the essential components of building unbreakable customer trust. Natalie shares her expertise on why trust is the most valuable asset for eCommerce CEOs and executives aiming to improve their online reputation. She emphasizes that trust impacts every area of a business, from customer retention to revenue growth, and highlights three key strategies: showing your real self, being transparent through visual content, and leveraging genuine customer reviews to establish strong...
info_outline
Igniting Your eCommerce Growth Through Podcast with Tamara Thompson
Ecommerce Traffic & Conversion Podcast
, CEO and founder of Broadcast Your Authority joins hosts and to share key strategies that make podcasts an incredible tool to ignite eCommerce growth. Tamara also emphasizes how being a guest on the right podcasts can help you build authority, connect with ideal clients, and expand your reach. "The key is to find shows that align with your niche and deliver real value to your audience." By doing so, you not only build your personal brand but also tap into an audience that is already interested in your expertise. In this episode, you'll learn: How to...
info_outline
Enhancing Profitability Through Smart Checkout Optimization with Matthew Stafford
Ecommerce Traffic & Conversion Podcast
, CEO and managing partner of , joins hosts and to dive into the world of checkout optimization and how it impacts profitability. With over three decades of experience in eCommerce, he provides a clear roadmap for improving the checkout process to drive higher conversion rates and increase net profit. He emphasizes the importance of simplifying the user experience during checkout to turn traffic into sales, offering practical tactics to reduce friction and enhance customer satisfaction. In this episode, you'll learn: How to optimize your checkout process to...
info_outline
Refining Email Deliverability for Optimal Ecom Reach with Israa Alrawi
Ecommerce Traffic & Conversion Podcast
, founder of , shares her expertise in refining email deliverability for optimal eCommerce reach with our host . She discusses the importance of properly aligning SPF and DMARC records to improve inbox placement rates. With her vast experience in helping DTC brands, she provides actionable insights on creating personalized campaigns that address the specific needs of subscribers. In this episode, you'll learn: Effective strategies to refine email deliverability and boost eCommerce reach. How to build personalized email campaigns that resonate...
info_outline
Harnessing Data to Perfect Your Attribution Model with Jim Sterne
Ecommerce Traffic & Conversion Podcast
Jim Sterne, co-founder of the Digital Analytics Association, joins hosts and and dives straight into the process of using data to improve your attribution model. He discusses how to effectively gather and interpret customer data, highlighting the significance of aligning your attribution efforts with customer lifetime value. In this episode, you'll learn: How to harness data to perfect your attribution model for better marketing insights. The importance of customer lifetime value in evaluating marketing success. Why asking the right questions can help optimize your...
info_outline
Maximize Revenue with AI-Enhanced Social Commerce with Adam Ortman
Ecommerce Traffic & Conversion Podcast
, President of Kinetic319, shares with hosts and how AI-enhanced social commerce can revolutionize your eCommerce in a practical and impactful way. The strategies he shares can drive sustainable revenue growth and help businesses stay ahead of their competition. How to leverage AI-enhanced social commerce to maximize revenue. Effective behavioral marketing techniques to boost consumer engagement. Practical strategies for optimizing audience segmentation and messaging. Audience segmentation and personalized messaging can significantly boost conversion rates. Tune in now to...
info_outline
How Shopper Approved Transformed Antego Tire & Wheel’s Online Presence
Ecommerce Traffic & Conversion Podcast
, West Coast Operations Manager at Antego Tire & Wheel, joins hosts and and shares how Shopper Approved played a vital role in transforming their online presence. He provides insights on how trust signals like reviews and Q&A can greatly influence customer perception and drive more sales. In this episode, you'll learn: How Shopper Approved transformed Antego Tire & Wheel's online presence. The impact of effective SEO, reviews, and Q&A on boosting website traffic and conversions. Key strategies for building customer trust and improving eCommerce...
info_outline
Unlock eCommerce Growth with Outsourced Expertise with Kasim Aslam
Ecommerce Traffic & Conversion Podcast
, Co-Founder of Pareto Talent, joins hosts and and breaks down his experience on how hiring international talent can help CEOs and executives focus on what truly matters—growing their businesses. He highlights the unique opportunities that outsourcing offers, including access to top-tier talent across the globe and enhanced operational efficiency. In this episode, you'll learn: The advantages of leveraging outsourced talent to grow your eCommerce business. How to effectively delegate tasks to focus on high-value activities that drive profits. Why choosing the right offshore...
info_outline
Master Pricing Psychology to Maximize Your Profits with Melina Palmer
Ecommerce Traffic & Conversion Podcast
, CEO of The Brainy Business, joins hosts and and shares powerful insights into the psychology behind pricing. Pricing is not just about numbers—it's about the story you tell, the emotions you evoke, and the way you position your offer. From anchoring techniques to cognitive ease, she walks through effective strategies for turning pricing into a tool that drives conversions and customer loyalty. In this episode, you'll learn: How pricing psychology can influence customer behavior and help boost your profits. The importance of anchoring and relativity in pricing strategies. Why...
info_outlineMaximize your holiday sales with expert PPC strategies!
In this episode, we dive into proven holiday PPC strategies for success with Ryan Garrow, Director of Partnerships and Client Solutions at Logical Position. Learn how to leverage pay-per-click advertising to drive traffic and boost your e-commerce sales during the busiest shopping season of the year.
Ryan also shares his extensive experience in digital marketing and offers actionable insights into crafting effective PPC campaigns for the holiday season. Whether you're an eCommerce CEO or a marketing executive, you’ll find valuable strategies to improve your online reputation.
Tune in to this episode of the Ecommerce Traffic & Conversion Podcast and discover proven holiday PPC strategies to boost your sales and conversions. Don’t miss this opportunity to make your holiday season the most profitable yet!
Learn how to become a Reputation King with our free online reputation management handbook for ecommerce. Get yours now at https://www.reputationking.com/
Scott Brandley, CEO of Shopper Approved and Trust Guard, boasts a 26-year career with over 40 software products. He is a Cialdini-Certified Ethical Influence Practitioner and Coach. In 2006, his software company drove the success of StomperNet, a massive internet launch. That year, he also founded Trust Guard, a website security company protecting businesses and consumers for over 17 years.
In 2010, Scott and his team launched Shopper Approved, an online rating platform, earning recognition as one of America's fastest-growing companies. Scott is also an author with a religious podcast called “Latter-Day Lights,” balances a love/hate relationship with golf, and cherishes family time.
Connect with Scott Brandley:
LinkedIn: https://www.linkedin.com/in/scott-brandley/
Duane “DJ” Sprague, CMO of Shopper Approved, is a conversion rate expert, and a Certified Behavioral Design Coach by the Online Influence Institute. As CMO of a billion-dollar national franchise, he leveraged the power of social proof and online reviews to improve SEO and accelerate growth, as he developed and managed a comprehensive online reputation management strategy that spanned nearly 200 websites.
He has written for Forbes, Small Biz Daily, and several industry trade magazines, contributed to several books and university course packs, and is quoted in the Los Angeles Times as a subject matter expert.
Connect with Duane “DJ” Sprague:
Linkedin: https://www.linkedin.com/in/duanesprague/
Ryan Garrow is the Director of Partnerships and Client Solutions at Logical Position, where he has driven growth strategies for notable brands like Fossil, Harry and David, Dallas Cowboys, and Swissgear. Regularly speaking alongside industry giants like Google and Microsoft, Ryan shares his expertise on online growth strategies across the country. He emphasizes the increasing importance of eCommerce and shopping ads, urging brands not to overlook platforms like Bing for easy conversions. A firm believer in learning from failures, Ryan's missteps have paved the way for his success, such as a significant legal oversight that led him to Logical Position. Known for balancing business opportunities with family commitments, Ryan attributes his ability to say "no" to his wife's vigilant time management.
Connect with Ryan Garrow:
Website: https://www.logicalposition.com/
LinkedIn: https://www.linkedin.com/in/ryangarrow/