Burn the Map: Are You Even Using Your Data? Drew Phillips on the Realities of Content & Chaos
Release Date: 09/11/2025
Burn The Map: Book People, Broken Systems, and Why Kids Are Getting Dumber w/ Rae Foote
Burn The Map
“If you’re worried your kid hates reading, maybe start by showing them you can sit down with a damn book. Kids do what we do, not what we say.” —Rae Foote In This Episode: We talk to Rae Foote, the unicorn who went from running logistics in military manufacturing (yes, actual missiles) to wrangling the chaos of marketing tech at Hachette Book Group in NYC—all while moonlighting as a champion for children’s literacy. Rae's journey is less “lifelong calling” and more “epic faceplant after faceplant, but make it fashion”—falling into publishing, falling for NYC, and now...
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Burn The Map: Joel McKay Smith — Networking Maestro, Rural Champion, and Master of Community Capital
Burn The Map
In This Episode: We talk to Joel McKay Smith—a guy whose “Rolodex” literally stress-tested the Wrench platform—about why real power isn’t in the LinkedIn follower count, but in the relationships you actually maintain. From rural Utah dairy farms to industrial parks, Joel’s journey is a hilarious, head-spinning tour straight through the heart of economic disruption and small-town resurrection. You think you’re a “super-connector”? Please. Joel remembers your name, your birthday, and probably your lactose intolerance from a conversation in 1997, all while masterminding a...
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Burn The Map: Ask Me Anything with Dan & Gabi
Burn The Map
In This Episode: We sit down with Gabi Barragan—strategic advisor, organizational change whisperer, and the go-to for real talk about taming the AI beast in business. Gabi ditches the ‘thought leader’ theatrics and gets honest about what it really takes for companies to stop talking about AI adoption and actually get their hands dirty—without blowing the lunch budget on useless software. She walks us through the mess and magic of wrangling data chaos, the power of fierce internal experimenters (yes, she thinks your employees are already using ChatGPT behind your back), and how a little...
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Burn The Map: Doors, Data, and Digital Twins with Timber Barker
Burn The Map
In This Episode: We talk to Timber Barker, founder/CEO of BOOM Interactive, about turning flat floor plans into living, AI-powered digital twins—and the not-so-glamorous reality of building the company that does it. From selling his truck to keep the lights on to landing partnerships with NVIDIA and projects with the NBA, Timber breaks down how CoreSpec3D makes the built world actually usable: chat with your floor plan, drop “sticky notes” that act like tasks, render photorealistic options in seconds, and hand first responders a real-time 3D view when things go sideways....
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Burn the Map: Are You Even Using Your Data? Drew Phillips on the Realities of Content & Chaos
Burn The Map
“Don’t tell me about your fancy martech stack if you can’t tell me where your own customer data lives. Spoiler: if your dashboards are a mess, your personalization is, too.” —Drew Phillips In This Episode: We talk to Drew Phillips—part globe-trotting data wrangler, part content whisperer—about what actually moves the needle in enterprise content, data integration, and personalization (hint: it’s not a magic vendor pitch or an AI buzzword bingo). Drew reveals the truth behind making content less painful for brands that have more SKUs than most people have socks—and how chaos...
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Burn The Map: Home Hacks & Human Hacks for building a Healthier, Smarter World w/ Matt Fischer
Burn The Map
“Building the future is messy—so is your garage, probably. But at least the future will breathe better.” —Matt Fischer In This Episode: We corral Matt Fischer—startup troublemaker, AI obsessive, and the guy who actually uses data for good (no, seriously)—for a whirlwind tour through everything from hacking the smart home to fighting mold, to upending how businesses actually make decisions. Forget the hype-cycle fluff; Matt is deep in the trenches, building tech that might actually keep your kid out of the ER and your boss in business (but hey, don’t get too cozy, bosses:...
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Burn The Map: White Collar Hunger Games with Gabi Barragan
Burn The Map
In This Episode: We sit down with Gabi Barragan, Wrench.AI’s Co-Founder and CMO (and, let’s be real, the original “Gabi Filter” for anyone who couldn’t write their way out of a Slack thread). Gabi gets brutally honest about the future of work, why most people are totally unprepared for the AI tidal wave, and the one skillset robots still can’t fake—being a decent human. She and Dan swap war stories about flattening orgs, surviving existential tech dread, and why soft skills are the new power tools. Plus: why your lawyer’s job is toast, how to future-proof your career...
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Burn The Map: Steve Eror — AI Agents, Skydiving, and Why Nap Pods Are Dead
Burn The Map
In This Episode: We sit down with Steve Eror—skydiver, AI troublemaker, and the guy who’ll absolutely call out your nap pod culture for what it is: overhyped and overdue for extinction. Steve walks us through his wild career pivot from Wall Street’s soul-sucking grind (hello, Merrill Lynch and Morgan Stanley) to the frontlines of AI at Signals, where he’s busy helping companies hire “cloud employees” instead of more warm bodies. Along the way, we get the unvarnished truth about what it’s really like to swap financial jargon for code, why automation isn’t your enemy (unless...
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Burn The Map: Chasing Chaos, Curating Creativity, and the Relentless Art of AI Video w/ Luka Tisler
Burn The Map
“Limitations? Please. The only thing that matters now is the idea—because with today’s AI, you can create anything. The rest is just noise.” —Luka Tisler In This Episode: We sit down with Luka Tisler, the Slovenian mastermind who treats AI video tools like his personal playground. Luka’s journey is a whirlwind of reinvention—from post-production purist to VFX wizard to motion graphics innovator to, well, teaching the rest of us how to keep up. He went from wrangling cameras to breaking generative models, turning every “hobby” into a full-blown career, and building Lighthouse...
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Burn The Map: DIY Podcasting Power with Anika Jackson
Burn The Map
“Don’t spend $25,000 building a studio before you’ve recorded your first episode. Please. Use your laptop, a good mic, and just get started.” —Anika Jackson In This Episode: We talk to Anika Jackson about what it actually takes to go from “hey, let’s start a podcast!” to running a slick, sustainable media machine. She walked through her own scrappy journey—launching Brand Amplified out of her PR agency, turning a side hustle into a business, and learning (sometimes the hard way) that you don’t need a $25,000 studio to get started. What you do need: consistency, a clear...
info_outline“Don’t tell me about your fancy martech stack if you can’t tell me where your own customer data lives. Spoiler: if your dashboards are a mess, your personalization is, too.” —Drew Phillips
In This Episode:
We talk to Drew Phillips—part globe-trotting data wrangler, part content whisperer—about what actually moves the needle in enterprise content, data integration, and personalization (hint: it’s not a magic vendor pitch or an AI buzzword bingo). Drew reveals the truth behind making content less painful for brands that have more SKUs than most people have socks—and how chaos in digital marketing is just an average Tuesday for him.
What We Cover:
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Why “unified customer profiles” are the table stakes (and why so many big brands still trip over that step).
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The war stories behind data-driven content at mega-brands and scrappy startups (meth cases in Needles, CA included—no, seriously).
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How Contentstack, the so-hip-it-hurts headless CMS, is eating the old guard’s lunch by plugging real data into personalized content at scale.
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The myth of the “magic quadrant” and what actually gets you recognized by Gartner and Forrester (spoiler: blood, sweat, scars, and probably a few choice curse words).
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Real talk about content supply chains in highly regulated industries, the AI hype cycle, and why “composable” isn’t just another buzzword—it’s survival.
Guest Bio:
Drew Phillips has done the digital dirty work from law firms to McDonald's, from UFC hardware jewelry startups to top enterprise software firms. Now at Contentstack, he’s slinging headless CMS and making waves in data-driven personalization for brands like Air France, KLM, and Mattel. Equal parts design nerd and data geek (with just enough family lawyers to make anyone nervous), Drew’s mission is to turn content chaos into streamlined, scalable customer experiences. If you want to find Drew, try LinkedIn (when he’s not dodging BDR spam): Drew John Phillips.
Enjoy the episode. This show is brought to you by Wrench.ai.
Follow Dan:
LinkedIn: https://www.linkedin.com/in/danbaird/
X: https://x.com/mrdanbaird
Follow Drew:
LinkedIn: https://www.linkedin.com/in/drewjohnphillips/
Follow the Pod:
YouTube: https://www.youtube.com/@burnthemappodcast
Twitter/X: https://x.com/BurnTheMapPod
Instagram: https://www.instagram.com/burnthemappodcast/
TikTok: https://www.tiktok.com/@burnthemappodcast
BlueSky: https://bsky.app/profile/burnthemappodcast.bsky.social
Selected Links From This Episode:
People and Organizations Mentioned in this Episode:
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Drew Phillips
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Dan Baird
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Content Stack
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Adobe
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Ford
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(Unnamed, slightly infamous entertainment firm)
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UFC
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McDonald’s
Show Notes & Timestamps:
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00:04 — Drew’s accidental escape from lawyerdom & first website confessions
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05:30 — The Vegas startup that sold surgical steel jewelry (and why data > gut feeling)
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11:45 — McDonald’s app: global vision, actual execution, and why your data’s not as “clean” as you think
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22:30 — Grocer case study: personalizing content at scale without making your creatives quit
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35:21 — Change management: why moving a mountain is easier than getting legal, tech, and business leaders to agree
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43:10 — The right (and wrong) types of problems for AI, and why simple is still sexy