Burn The Map: Holograms, Flat Squirrels, & Why You Really Need Cake on Tuesday w/ Elizabeth Bieniek
Burn The Map
In This Episode: We sit down with Elizabeth Bieniek: accidental innovator, corporate plane-repairer at 30,000 feet, and author of Cake on Tuesday, a book for people who like their business advice with more real talk and less corporate fluff. Elizabeth walks us through her unpredictable path—from getting an MBA at Babson and tumbling into the tech world, to launching a stealth startup inside Cisco, and then finally distilling years of chaos into 25 lessons for unlocking corporate innovation. Why Cake on Tuesday? Because frankly, what’s the point of slogging through strategy sessions if...
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Burn The Map: Outfoxing Wall Street with Dr. Craig Kaplan Pt.2
Burn The Map
In This Episode: We sit down with Dr. Craig A. Kaplan, the PhD-wielding brains behind Predict Wall Street (and, apparently, the patron saint of retail investors everywhere). Craig walks us through 14 years in the financial trenches, building tech to turn the “dumb money” crowd into a collective force that could actually beat Wall Street at its own game—at least until the hedge funds caught the scent and crashed the party. Brace yourself for a story that’s equal parts “wisdom of crowds,” collective intelligence research, and “what happens when the little guy dares to play with the...
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Burn The Map: Herding AIs, Dodging Doom, and the New Ethics of Intelligence w/ Dr. Craig Kaplan
Burn The Map
In This Episode: We sit down with Dr. Craig Kaplan—the guy who was building AI before your favorite “disruptor” learned to tie their shoes. Dr. Kaplan takes us on a wild ride from the OG days of artificial intelligence (when data lived on floppy disks and having a “machine learning” project meant you had actual machines to move) to his current crusade: making sure superintelligence doesn’t wreck the joint for the rest of us. Kaplan lays out what everyone’s too scared—or too clueless—to admit: if you wouldn’t leave your wallet with a random LLM, why are you ready to...
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Second Brains, Biometric Socks, and the AI Classroom: Lisa Dieker on the Future of Learning
Burn The Map
“I was the daughter of a mechanic and a librarian—I know a thing or two about fixing things, building things, and making sense of way too much information.” —Dr. Lisa Dieker In This Episode: We talk to Dr. Lisa Dieker about why the future of learning isn’t robots replacing teachers—it’s humans and AI teaming up (with a little extra caffeine and a lot of biometric gadgets thrown in). As the Williamson Family Distinguished Professor at the University of Kansas and Director of the FLITE STEM Center, Lisa’s on a mission to hack how we teach, learn, and support every kind of mind...
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Burn The Map: Quivers of Legs and Law Changes w/ Brenda Novak
Burn The Map
In This Episode: We talk to Brenda Novak, co-founder of the Connecticut Amputee Network and champion for anyone told they're “too expensive to fix.” Brenda breaks down her wild ride from business school grad to accidental activist, gives us the unvarnished scoop on the cutthroat world of prosthetic coverage (hint: it’s more ‘Shark Tank’ than ‘Grey’s Anatomy’), and shows us that sometimes, you’ve got to pass whole new laws just to get back on your feet—literally. What We Cover: How Brenda and her fellow “pirates” rallied lawmakers to pass legislation making...
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Burn The Map: Book People, Broken Systems, and Why Kids Are Getting Dumber w/ Rae Foote
Burn The Map
“If you’re worried your kid hates reading, maybe start by showing them you can sit down with a damn book. Kids do what we do, not what we say.” —Rae Foote In This Episode: We talk to Rae Foote, the unicorn who went from running logistics in military manufacturing (yes, actual missiles) to wrangling the chaos of marketing tech at Hachette Book Group in NYC—all while moonlighting as a champion for children’s literacy. Rae's journey is less “lifelong calling” and more “epic faceplant after faceplant, but make it fashion”—falling into publishing, falling for NYC, and now...
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Burn The Map: Joel McKay Smith — Networking Maestro, Rural Champion, and Master of Community Capital
Burn The Map
In This Episode: We talk to Joel McKay Smith—a guy whose “Rolodex” literally stress-tested the Wrench platform—about why real power isn’t in the LinkedIn follower count, but in the relationships you actually maintain. From rural Utah dairy farms to industrial parks, Joel’s journey is a hilarious, head-spinning tour straight through the heart of economic disruption and small-town resurrection. You think you’re a “super-connector”? Please. Joel remembers your name, your birthday, and probably your lactose intolerance from a conversation in 1997, all while masterminding a...
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Burn The Map: Ask Me Anything with Dan & Gabi
Burn The Map
In This Episode: We sit down with Gabi Barragan—strategic advisor, organizational change whisperer, and the go-to for real talk about taming the AI beast in business. Gabi ditches the ‘thought leader’ theatrics and gets honest about what it really takes for companies to stop talking about AI adoption and actually get their hands dirty—without blowing the lunch budget on useless software. She walks us through the mess and magic of wrangling data chaos, the power of fierce internal experimenters (yes, she thinks your employees are already using ChatGPT behind your back), and how a little...
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Burn The Map: Doors, Data, and Digital Twins with Timber Barker
Burn The Map
In This Episode: We talk to Timber Barker, founder/CEO of BOOM Interactive, about turning flat floor plans into living, AI-powered digital twins—and the not-so-glamorous reality of building the company that does it. From selling his truck to keep the lights on to landing partnerships with NVIDIA and projects with the NBA, Timber breaks down how CoreSpec3D makes the built world actually usable: chat with your floor plan, drop “sticky notes” that act like tasks, render photorealistic options in seconds, and hand first responders a real-time 3D view when things go sideways....
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Burn the Map: Are You Even Using Your Data? Drew Phillips on the Realities of Content & Chaos
Burn The Map
“Don’t tell me about your fancy martech stack if you can’t tell me where your own customer data lives. Spoiler: if your dashboards are a mess, your personalization is, too.” —Drew Phillips In This Episode: We talk to Drew Phillips—part globe-trotting data wrangler, part content whisperer—about what actually moves the needle in enterprise content, data integration, and personalization (hint: it’s not a magic vendor pitch or an AI buzzword bingo). Drew reveals the truth behind making content less painful for brands that have more SKUs than most people have socks—and how chaos...
info_outlineIn This Episode:
We sit down with Gabi Barragan—strategic advisor, organizational change whisperer, and the go-to for real talk about taming the AI beast in business. Gabi ditches the ‘thought leader’ theatrics and gets honest about what it really takes for companies to stop talking about AI adoption and actually get their hands dirty—without blowing the lunch budget on useless software.
She walks us through the mess and magic of wrangling data chaos, the power of fierce internal experimenters (yes, she thinks your employees are already using ChatGPT behind your back), and how a little skepticism can save you from a lot of “hot takes” gone sideways. There are plenty of eye-roll-worthy AI promises out there, but Gabi’s here to call the bluff and offer a no-nonsense blueprint for culture change, customer engagement, and ROI that doesn’t require a PhD (or a fortune teller).
What We Cover:
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How to cut through AI FOMO and focus on what actually works (spoiler: most teams aren’t ready for full-blown AI, and that’s okay).
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The critical role of curiosity and early adopters—plus how to unleash them without sending the C-suite into cardiac arrest.
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Why your data is probably messier than your kitchen junk drawer, and what to do about it before you “go AI.”
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The underrated value of blunt customer feedback, behavior-based personas, and, yes, calling out industry nonsense where you see it.
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Real talk about community, connection, and using AI to get back more of your actual life—not just your inbox.
Guest Bio:
Gabi Barragan is the quietly legendary operator behind the scenes of some of tech’s sharpest AI rollouts and digital transformations. She specializes in helping companies turn noise into clarity, rally teams around smart experiments, and actually—gasp—listen to their employees and customers. When Gabi isn’t advising boards or stirring the LinkedIn pot, you might catch her on Reddit sifting signal from noise or championing tools that make working smarter not just a slogan, but real-life sanity.
Enjoy! This show was brought to you by Wrench.ai
Follow Dan:
LinkedIn: https://www.linkedin.com/in/danbaird/
X: https://x.com/mrdanbaird
Follow Gabi:
LinkedIn: https://www.linkedin.com/in/gabrielabarragan/
Follow the Pod:
YouTube: https://www.youtube.com/@burnthemappodcast
Twitter/X: https://x.com/BurnTheMapPod
Instagram: https://www.instagram.com/burnthemappodcast/
TikTok: https://www.tiktok.com/@burnthemappodcast
BlueSky: https://bsky.app/profile/burnthemappodcast.bsky.social
Selected Links From This Episode:
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Gabi Barragan on LinkedIn
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Wrench.ai
People and Organizations Mentioned:
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Gabi Barragan
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Dan Baird
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Wrench.ai
Show Notes & Timestamps:
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00:02: Lightning round on AI news and the old-school “read, watch, listen” grind
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00:12: On why AI LinkedIn posts are usually fluff and nobody wants to say it
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00:20: The good, bad, and ugly of company AI adoption—employee edition
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00:34: Data silos, dirty secrets from the world of CRMs, and why you should just stop (seriously)
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00:41: How to actually make your new product launch not suck: the Gabi method
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00:46: Why behavior-based personas are the only ones that matter (and why your legacy personas aren't cutting it)