The Price I Paid for Not Investing in My Business – Ryan McEniff
Release Date: 12/10/2024
Home Care Hindsight
Fady Sahhar, a disability advocate and home care strategist with decades of experience, unveils how Medicare Advantage is reshaping home care—and why agencies must rethink caregiver training to thrive. In this eye-opening conversation with host David Knack, Fady shares: Why 750+ Medicare Advantage plans now cover home care (and how to tap into this growing market). The "lifetime value" mindset shift that turns clients into long-term partners. How peer coaching solves EVV resistance and caregiver retention challenges. Fady also reveals common cultural blindspots when expanding into new...
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Bruce Vanderlaan, seasoned investment banker and home care M&A expert, reveals how control-freak tendencies can sabotage agency growth, and why letting go is the key to unlocking real value. In this candid conversation with host David Knack, Bruce shares hard-won lessons from decades of guiding home care owners through exits, including: The financial metrics buyers actually care about (and why "too profitable" can be a red flag). How over-control devalues your agency—and how to fix it. The surprising role of culture in maximizing your sale price. Bruce also dives into common...
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Jensen Jones, CEO of Home Care CEO, opens up about the surprising mindset shift that reshaped his entire business model from an “exclusive” high-revenue think tank to a values-driven, mission-aligned community. In this candid conversation, Jensen and host David Knack explore how aligning personal values with business decisions can radically improve culture, retention, and growth. Jensen reflects on how his father's illness helped define his core values and how he now helps agencies scale without losing their humanity. He reveals the dangers of over-customizing roles, why playbooks prevent...
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Dr. Greg Sanchez, a former pharmaceutical scientist turned Home Instead franchise owner, shares how rapid growth nearly derailed his business, and the policies that saved it. From evacuating bedbound clients during wildfires to securing $400K in training grants, Greg reveals how to scale without sacrificing stability. Learn why overtime below 2% is possible, how to hire schedulers who thrive on chaos, and why the "gray market" of private caregivers threatens the industry. In this episode, you’ll discover: 1. The hidden costs of growing "at all costs" and how to avoid bankruptcy. 2....
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John Bennett, CEO of DLEM Holdings, reveals how his obsession with data nearly stalled his multi-agency empire—until one accidental escape room outing reignited growth. In this heartfelt episode, John shares how culture saved his business, what he learned from six acquisitions (including one that led to an FBI raid), and the systems that allow his team to thrive across five states. From team rituals and storytelling to onboarding playbooks and Zingage gamification, John maps out how he’s scaling connections without losing control. In this episode, you’ll discover: 1. The three types...
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Aaron Marcum, home care industry titan and founder of Breakaway365, reveals how his obsession with control nearly destroyed two companies—and how Martin Seligman’s positive psychology transformed him into a leader who scaled his business *while taking 8-week sabbaticals*. In this raw conversation, Aaron dismantles toxic myths about turnover and "balance," shares why presence beats perks for loyalty, and delivers a science-backed framework for building self-multiplying teams. In this episode, you’ll discover: 1. How Aaron almost abandoned Home Care Pulse mid-study—and the 8-month hunt...
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Todd Allen, CEO of AxisCare, shares how a personal caregiving experience led him into the home care technology space and the transformative mindset shift that changed his leadership approach. In this conversation with David Knack, Todd unpacks what “play to win” means in home care, why AI needs cautious adoption, and how proactive health habits (for you and your caregivers) can transform outcomes. In this episode, you’ll discover: 1. Why AxisCare started as an internal tool—and how it grew into a mission-critical SaaS for agencies. 2. The hidden risk of perfectionism in business and...
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Jeremy Fuller, a digital marketing expert with 23 years of experience and founder of Grow Senior Care Marketing, shares actionable insights for home care agencies. In this episode, you’ll discover: 1. The ChatGPT Surprise: How a client found their agency through ChatGPT—without it being a marketing goal. 2. The $500 Mistake: Why most home care agencies waste 80% of their Google Ads budget (and how to fix it). 3. Automation Pitfalls: The dangers of over-automating caregiver recruitment and how to strike the right balance. 4. SEO Myths Debunked: Why tracking rankings isn’t SEO—and...
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Krystal Wilkinson, owner of a 4-location home care agency in Arizona, shares hard-won lessons from 13 years in the trenches. In this episode, you’ll discover: 1. The $250,000 Mistake: How holding onto toxic employees cost her top performers (and how to spot the red flags earlier) 2. The "Golf Cart Law" Effect: How advocating for seniors’ safety became a unexpected business growth lever 3. Caregiver Shout-Outs That Stick: The Wednesday ritual that boosted retention (including a 17-year employee) 4. From Theater Major to Home Care CEO: Why her Broadway background makes her a better leader...
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Christina Chartrand, SVP of Training at Senior Helpers, reveals why companionship is the unspoken "glue" of home care—even if no one pays for it directly. In this episode, she shares: 1. The sugarcoating mistake that backfired with new franchisees (and how brutal honesty builds better owners) 2. Why puppetry skills translate to dementia care (plus her past life as a professional puppeteer) 3. The 3-year rollercoaster rule—why early chaos is normal (and when it stabilizes) 4. Age-Friendly Care certification—how Senior Helpers is redefining senior independence Lesson Takeaways: 1....
info_outlineRyan McEniff, CEO of Minute Women Home Care, joins David Knack to share insights from his journey as a home care leader. Ryan discusses the challenges and rewards of delegating tasks, building a strong team culture, and implementing the Entrepreneurial Operating System (EOS) to drive accountability and growth in his business. He reflects on his biggest mistakes, including undervaluing personal and professional development, and offers actionable advice for overcoming obstacles and fostering business success.
Through candid anecdotes and practical strategies, Ryan provides valuable lessons for home care professionals on recruiting the best caregivers, investing in meaningful processes, and developing out-of-the-box marketing strategies. Listeners will gain fresh perspectives on adapting to emerging technologies, creating impactful referral relationships, and embracing a culture of continuous improvement.
Lesson Takeaways:
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Delegating tasks empowers teams and fosters professional growth, even when mistakes happen.
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Investing in personal and business development early leads to smoother scaling and fewer setbacks.
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Confidence in asking for the business and referrals is essential to closing deals.
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Creative marketing approaches help home care businesses stand out in competitive markets.
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Embracing emerging technologies enhances caregiving and builds trust with clients.
Timestamps:
[00:00:00] Delegating and growing professionally within a team.[00:01:00] Introduction: Ryan McEniff and Minute Women Home Care.
[00:06:00] Ryan's biggest mistake: undervaluing personal and business investments.
[00:09:00] The impact of EOS on accountability and processes.[00:15:00] Creating a transparent and collaborative culture.[00:18:00] Making personnel changes for business alignment.[00:20:00] Out-of-the-box marketing strategies to reach decision-makers.
[00:24:00] Asking for the business confidently.
[00:29:00] Addressing client indecision and fostering trust.[00:34:00] Win of the week: EOS implementation driving growth.[00:36:00] Home care hot takes: adapting to emerging technologies and fostering meaningful referral relationships.
Quotes
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Ryan McEniff: "Delegate and elevate. You might be afraid to give up control, but the growth you’ll see in your team will surprise you."
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Ryan McEniff: "Pay the money upfront and save yourself from costly mistakes later."
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Ryan McEniff: "It’s not about convincing clients—they need to feel they’re making the right decision."
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Ryan McEniff: "Emerging technologies won’t replace caregivers, but they’ll complement care and transparency."
Resources:
1. Learn more about Minute Women Home Care
2. Connect with Ryan McEniff on LinkedIn
3. Explore The Caregiver's Toolbox podcast
4. Discover the EOS framework through Traction by Gino Wickman
5. Connect with David Knack on LinkedIn
6. Connect with Zingage on LinkedIn
7. Powered by Zingage
8. Subscribe on Zingage’s YouTube