Metrics Made Me Blind: The Culture Lesson That Saved My Business — John Bennett
Release Date: 06/03/2025
Home Care Hindsight
In this episode of Home Care Hindsight, host David Knack is joined by Steven Gonzales, CEO of HealthView Home Health & Hospice, to demystify the world of home health. Steven breaks down the core function of home health, its role in the care continuum post-hospital discharge, and the critical financial challenges driven by payer mix and Medicare Advantage. He shares invaluable insights on how home care agencies can become essential partners by understanding clinical needs, tracking client payer data, and focusing on true care coordination. Steven also looks to the future, discussing...
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In this episode of Home Care Hindsight, host David Knack welcomes Gregg Mazza, former home care agency owner and current coach to home care entrepreneurs. Gregg shares his journey from building a successful agency from scratch to selling it and now helping other owners avoid the pitfalls he experienced. He opens up about his biggest mistake: hiring seven salespeople who failed before he finally cracked the code on building a sales team that drives growth. Gregg emphasizes the importance of hiring for traits over industry experience, implementing clear systems, and holding teams accountable. He...
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In this episode of Home Care Hindsight, host David Knack sits down with Lucas Carroll, CEO of The Business of Senior Care. Lucas specializes in guiding home care startups, change of ownerships, and expansions through the complex world of state licensing and compliance. He shares his unexpected journey from law school dropout to becoming a key resource in the home care industry. Lucas dives into a significant opportunity for agencies: diversifying into private duty nursing to retain clients, offer premium services, and increase revenue. He also emphasizes the profound value of building...
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In this episode of Home Care Hindsight, host David Knack welcomes Chuck Bailey, founder and CEO of True North Holdings, to discuss the realities of being a small business owner in the home care industry. With decades of experience as a corporate executive, franchisee, franchisor, and now a service provider to franchisees, Chuck shares invaluable insights on the challenges of entrepreneurship, the importance of financial discipline, and the two critical roles every business owner must master: driving revenue and building a team. He also reflects on his biggest mistake: trying to control...
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In this episode of Home Care Hindsight, host David Knack sits down with Emily Isbell, founder of EI and Company, to discuss her impressive journey from caregiver at 19 to a successful home care consultant and bestselling author. They talk about Emily's early career, the evolution of her business, and the release of her book, 'The 24/7 Solution.' Emily shares valuable insights on correcting mistakes, the importance of consistently executing strategies, and the necessity of looking for talent within your existing workforce. They also explore the challenges of maintaining emotional maturity in a...
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In this episode of Home Care Hindsight, host David Knack welcomes Guy Tommasi, a seasoned leader in the home care industry with over 25 years of experience. Guy shares his journey from hospital care to pioneering innovative, data-driven strategies in non-medical home care. He takes us to a discussion of the importance of differentiating your agency by aligning with stakeholders' needs, leveraging data to demonstrate outcomes, and the pitfalls of overemphasizing "scaling" as a measure of success. Guy also highlights the transformative power of collaboration, both within teams and with clinical...
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Randy Platt and Rodney Burris, co-founders of Care Partners, reveal how blind optimism and over-reliance on culture nearly derailed their home care startup, and the pivotal shifts that turned their $0M mistake into 40% growth. In this transparent conversation, the duo unpacks their early missteps: from chasing unrealistic budgets to hiring for "culture fit" over performance. Discover how they transformed their partnership through radical transparency ("no barnacles"), why EQ now trumps IQ in their hiring, and the surprising metric that proves their team’s resilience. From solving healthcare...
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In this episode of Home Care Hindsight, host David Knack interviews Rachel Gartner, founder and CEO of Carework. They discuss Rachel's life in rural South Georgia as an Army wife and mother, her passion for hiring military spouses, and the unique challenges in the home care recruitment industry. Rachel shares insights on building effective systems for employee recognition, managing rapid company growth, and the importance of maintaining a caregiver-first mindset. They explore the difficulties of balancing recruitment intentions with execution and the significance of analyzing recruitment...
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John Soltys, founder of Project Senior Care, shares his hard-won lessons from wasting two years (and resources) on an overcomplicated tech vision—and how a pivot to caregiver training and mentorship unlocked explosive growth. In this raw conversation, John reveals how his "big idea" mentality almost sank the business, why 96% of seniors fall into an unaffordable care gap, and the partnerships now helping agencies serve everyone—regardless of income. From rebuilding trust with his team to rethinking caregiver recruitment (hint: stop recycling the same hires), John breaks down the "no one...
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Fady Sahhar, a disability advocate and home care strategist with decades of experience, unveils how Medicare Advantage is reshaping home care—and why agencies must rethink caregiver training to thrive. In this eye-opening conversation with host David Knack, Fady shares: Why 750+ Medicare Advantage plans now cover home care (and how to tap into this growing market). The "lifetime value" mindset shift that turns clients into long-term partners. How peer coaching solves EVV resistance and caregiver retention challenges. Fady also reveals common cultural blindspots when expanding into new...
info_outlineJohn Bennett, CEO of DLEM Holdings, reveals how his obsession with data nearly stalled his multi-agency empire—until one accidental escape room outing reignited growth.
In this heartfelt episode, John shares how culture saved his business, what he learned from six acquisitions (including one that led to an FBI raid), and the systems that allow his team to thrive across five states. From team rituals and storytelling to onboarding playbooks and Zingage gamification, John maps out how he’s scaling connections without losing control.
In this episode, you’ll discover:
1. The three types of home care companies—and why only one survives.
2. Why metrics without mission lead to burnout (and the celebration that proved it).
3. A 450-person picnic and the powerful phrase on the back of their shirts.
4. What really happens after an acquisition—and why one agency shut down after 3 years.
5. The two things every leader must prioritize: process or people.
Lesson Takeaways:
1. Culture creates momentum—and momentum drives growth.
2. “No margin, no mission”: If you can’t track it, you can’t sustain it.
3. Build scalable culture through rituals (like story-sharing, food, and gamification).
4. Delegate with structure: document what’s in your head, or you’ll stay the bottleneck.
5. Growth doesn’t happen because of metrics—it happens because people feel seen.
Timestamps:
00:00 - Welcome to Home Care Hindsight
01:30 - Introduction & John Bennett's Background
03:20 - Addressing Death and Dying in Home Care
06:13 - How Different Companies Leverage Metrics for Impact
08:35 - Balancing Mission & Financial Savvy
10:10 - "Tell Us Your Story" Podcast Idea
13:15 - Overemphasis on Metrics & Neglecting Culture
16:39 - Quantifying Culture: Retention & Satisfaction
19:58 - Strategies for Employee Engagement
25:15 - The Importance of Caregiving
28:57 - Zingage & Caregiver Engagement Tech
29:36 - Mergers & Acquisitions Realities
35:48 - Delegation & Lessons from Acquisitions
36:30 - People vs. Processes in Business Expansion
39:46 - Documented Procedures & Scalability
42:05 - Financial Clarity & Long-Term Planning
43:30 - Adapting to Industry Shifts
43:45 - Finding Joy & Fulfillment in Leadership
44:58 - Final Thoughts & Future Outlook
Quotes:
1. “Culture created our momentum—and momentum created our growth.” — John Bennett
2. “We celebrate care. On the front of the shirt: our company. On the back? ‘We do important work.’” — John Bennett
3. “You either need great people or great processes. If you’re a control freak like me, you’d better build the latter.” — John Bennett
4. “Acquiring an agency is like buying a house—you don’t see the leaky basement until after closing.” — John Bennett
5. “Metrics won’t matter if people hate working for you.” — David Knack
Resources:
1. John Bennett on LinkedIn: https://www.linkedin.com/in/johnbennett88/
2. DLEM Holdings on LinkedIn: https://www.linkedin.com/company/dlem-holdings/
3. DLEM Holdings on Facebook: https://www.facebook.com/profile.php?id=61556161327165
4. Connect with David Knack on LinkedIn: https://www.linkedin.com/in/david-knack/
5. Connect with Zingage on LinkedIn: https://www.linkedin.com/company/zingage/
6. Powered by Zingage: https://zingage.com/
7. Watch Episode on Zingage’s YouTube: https://www.youtube.com/@Zingage