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How Chasing Growth Nearly Broke My Business (And the Process That Saved It) — Dr. Greg Sanchez Jr.

Home Care Hindsight

Release Date: 06/10/2025

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Dr. Greg Sanchez, a former pharmaceutical scientist turned Home Instead franchise owner, shares how rapid growth nearly derailed his business, and the policies that saved it. From evacuating bedbound clients during wildfires to securing $400K in training grants, Greg reveals how to scale without sacrificing stability. Learn why overtime below 2% is possible, how to hire schedulers who thrive on chaos, and why the "gray market" of private caregivers threatens the industry.

 

In this episode, you’ll discover:

1. The hidden costs of growing "at all costs" and how to avoid bankruptcy.

2. Why wildfires exposed the fragility of caregiver housing (and how it impacts retention).

3. A simple policy change that reduced overtime from 15% to under 2%.

4. The "puzzle solver" trait that makes schedulers successful and how to spot it.

5. Why private caregivers pose legal risks to families and how agencies can educate clients.

 

Lesson Takeaways:

1. Sustainable growth over rapid growth: Infrastructure matters more than revenue milestones.

2. Policies prevent burnout: Document processes (like overtime allocation) to protect margins and morale.

3. Disasters reveal gaps: Housing and transportation barriers for caregivers are business risks.

4. Educate on the "gray market": Private caregivers may cost less upfront but carry legal and quality risks.

5. Grants fuel workforce development: Partner with nonprofits and unemployment offices to fund training.

 

Timestamps:

00:00 - Welcome to Home Care Hindsight

01:23 - Dr. Greg Sanchez’s Background: From Pharma to Home Care

04:20 - Wildfire Crisis: Evacuating Clients & Caregiver Housing Challenges

11:00 - The Big Mistake: Growth Without Sustainability

16:30 - How Policy Changes Slashed Overtime from 15% to 2%

20:35 - Hiring Schedulers: Look for "Puzzle Solvers" & Over-Communicators

23:55 - The Overlooked Threat: Risks of the Caregiver Gray Market

27:40 - Little Mistake: Assuming Your Team Understands (Without Verification)

32:03 - Sales vs. Operations: How Cross-Training Aligns Teams

35:10 - Interdepartmental Collaboration: Breaking Down Silos

38:20 - Proud Moment: Securing $400K in Workforce Grants

40:00 - How to Find Grant Opportunities (Start with Your Unemployment Office)

42:55 - Plug: Home Care Association of America’s National Conference

 

Quotes:

1. "Cancer is uncontrolled growth. Going from $1M to $5M without infrastructure is a house of cards."David Knack

2. "Sustainable growth through innovation—without that caveat, we’d repeat our mistakes."Dr. Greg Sanchez

3. "The gray market gambles with families’ legacies. We need to educate on the risks."Dr. Greg Sanchez

4. "Hire schedulers who love puzzles. The job is a dynamic puzzle where pieces keep disappearing."Dr. Greg Sanchez

5. "Trust but verify: Assume nothing when communicating expectations."Dr. Greg Sanchez

 

Resources:

1. Dr. Greg Sanchez Jr. on LinkedIn: https://www.linkedin.com/in/greg-sanchez-ph-d-4003a6162/

2. Home Instead Pasadena: https://www.homeinstead.com/home-care/usa/ca/pasadena/479/home-instead-about-us/

3. California Department of Aging Grants: https://www.aging.ca.gov/

4. Home Care Association of America: https://www.hcaoa.org/

5. Connect with David Knack on LinkedIn: https://www.linkedin.com/in/david-knack/

6. Connect with Zingage on LinkedIn: https://www.linkedin.com/company/zingage/

7. Powered by Zingage: https://zingage.com/

8. Watch Episode on Zingage’s YouTube: https://www.youtube.com/@Zingage