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How Saying "Yes" To Everything Hurt My Business – Nick Bonitatibus

Home Care Hindsight

Release Date: 01/07/2025

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Nick Bonitatibus, speaker and video marketing expert for home care agencies, joins host David Knack to share his journey from videography to empowering home care businesses. Nick reflects on his big mistake—saying yes to an opportunity he wasn't prepared for—and how it taught him the power of intentionality and the importance of saying no to things that don't align with your goals.

Nick introduces the "Care Paradox," which highlights the dangers of neglecting self-care while trying to care for others. He emphasizes the need for home care business owners to focus on their mission, streamline their goals, and create a culture of health and well-being for themselves and their teams.

Through lively anecdotes and actionable insights, Nick offers valuable lessons on creating balance, leveraging LinkedIn for networking, and using AI tools responsibly.

Lesson Takeaways:

  1. Saying yes to everything can dilute focus; align decisions with your personal and business goals.

  2. The "Care Paradox" reminds us to prioritize self-care to avoid burnout and enhance caregiving capacity.

  3. LinkedIn is a powerful but underutilized tool for networking and recruiting top talent in the home care industry.

  4. Use AI as a tool to enhance workflows, but always maintain authenticity in interactions.

  5. Small changes, like incorporating walks and healthy snacks, can foster a culture of well-being in the workplace.

Timestamps:

[00:00:00] Introduction: Nick Bonitatibus and the art of saying no.
[00:06:00] Nick’s big mistake: A learning experience in videography.
[00:12:00] The "Care Paradox" and the importance of self-care.
[00:15:00] Aligning decisions with business goals.
[00:19:00] Leveraging LinkedIn for relationships and recruitment.
[00:26:00] Incorporating self-care and creating a culture of health.
[00:31:00] Nick’s win of the week: A successful live event for home care leaders.
[00:33:00] Closing thoughts: The power of focus and intentionality.

Quotes

  • Nick Bonitatibus: "Every yes to something is a no to something else. Be intentional about what you say yes to."
  • Nick Bonitatibus: "The 'Care Paradox' shows how neglecting self-care prevents you from showing up fully for others."
  • Nick Bonitatibus: "LinkedIn is the number one business social media platform, and it’s wildly underutilized in the home care industry."
  • David Knack: "Walking is super good for you—it’s a small change that makes a big difference."

Resources:

1. Connect with Nick Bonitatibus on LinkedIn
2. Home Care Champions Experience
3. Book a Call with Nick Bonitatibus
4. Connect with David Knack on LinkedIn
5. Connect with Zingage on LinkedIn
6. Powered by Zingage
7. Subscribe on Zingage’s YouTube