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I Trusted Passion Over Process and It Broke My Business – Kristen Duell

Home Care Hindsight

Release Date: 11/18/2025

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Home Care Hindsight

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Kristen Duell, founder of Momentum Healthcare and Technology Consulting, joins host David Knack for a raw conversation about the recurring mistake that has shaped her entire leadership journey: believing that shared passion and purpose are enough to run a successful business.

Kristen opens up about the "black eyes and kidney punches" she's endured from moving too fast and trusting that others shared her standards of integrity, without first establishing clear structure and alignment. She explains why "momentum without tension is chaos" and how this hard-won lesson is now the core philosophy of her consulting firm.

The conversation dives into the underrated power of emotional intelligence in an A.I.-obsessed world, the critical need for intentional internal communication, and how to evaluate new technology with a life-or-death lens. Kristen also shares the inspiring story behind her non-profit, Ideal for Healthcare, and its mission to create upward mobility and visibility for women in the industry.

Lesson Takeaways:

1. Structure Fuels Passion: A shared mission and great culture are not enough to protect a business. You must combine them with clear operating systems, defined expectations, and organizational alignment to execute and grow effectively.

2. Don’t abandon emotion when using A.I.: In the rush to adopt artificial intelligence, don't overlook Emotional & Adaptive Intelligence. The best leaders understand different perspectives and practice critical thinking and empathy.

3. Market to Your Internal Team: Invest the same level of effort in internal storytelling and communication as you do in external marketing. Reminding your team why their work matters is a powerful driver of retention and satisfaction.

4. Evaluate Tech with a Human Lens: Before implementing any new technology, ask the tough questions: How will it perform in a life-or-death situation? What is the human impact on clients and caregivers? If it doesn't serve them well, it's not the right solution.

5. Busyness Does Not Equal Success: Stop equating exhaustion with achievement. Make strategic time for the important work, or you risk burnout and a business that can't sustain itself.

Timestamps:
00:00 - Introduction to Kristen Duell and her accidental entrepreneurship

02:45 - The inspiration behind Momentum Healthcare & Technology Consulting

08:12 - David's "big mistake" question: What is your recurring failure?

11:13 - The core mistake: Believing passion and purpose are enough to protect a business

13:30 - Why "Momentum without tension is chaos"

16:10 - Balancing high-speed growth with necessary structure and clarity

17:02 - The most underrated thing in home care: Emotional & Adaptive Intelligence

19:42 - The danger of equating busyness with success

20:18 - The influx of Venture Capital and A.I. in home care: Exciting vs. concerning trends

25:22 - The critical question to ask before implementing any new technology

26:52 - The little mistake: Neglecting intentional internal communication

29:10 - Why you need to "market" your mission to your employees

32:37 - A recent win: Helping a billion-dollar organization simplify its tech stack

35:46 - The story behind Ideal for Healthcare and its mission

39:33 - How to get involved with the Ideal for Healthcare community

Quotes:
Kristen Duel: "I've actually learned that structure and clarity and alignment are just as critical at the heart of really being able to execute and grow within an organization or to execute the mission and vision of a business."

Kristen Duel: "Somewhere along the line, we started equating exhaustion with success. And that's really just a dangerous place to live. I've lived it, and I can tell you it doesn't end well."

David Knack: "It doesn't matter how fast you're going if you're not going in the right direction. And it doesn't matter how fast you're going if you can't control it."

David Knack: "There is a customer in the business and that is the employee, and it is somebody's job to think about how to continually market and sell the business to the people who already signed up to work here."

Resources:

1. Connect with Kristen Duell on LinkedIn: https://www.linkedin.com/in/kristenpenfold/

2. Learn more about Momentum Healthcare and Technology Consulting: https://momentumhtconsulting.com/

3. Learn more about Ideal for Healthcare: http://www.ideal4healthcare.com

4. Connect with David Knack on LinkedIn: https://www.linkedin.com/in/david-knack/

5. Powered by Zingage: https://zingage.com

6. Watch Episode on Zingage's YouTube: https://www.youtube.com/@Zingage