I Wasted Two Years on the Wrong Thing (Here’s How I Pivoted) — John Soltys
Release Date: 07/09/2025
Home Care Hindsight
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info_outlineJohn Soltys, founder of Project Senior Care, shares his hard-won lessons from wasting two years (and resources) on an overcomplicated tech vision—and how a pivot to caregiver training and mentorship unlocked explosive growth.
In this raw conversation, John reveals how his "big idea" mentality almost sank the business, why 96% of seniors fall into an unaffordable care gap, and the partnerships now helping agencies serve everyone—regardless of income.
From rebuilding trust with his team to rethinking caregiver recruitment (hint: stop recycling the same hires), John breaks down the "no one left behind" approach that’s transforming referrals, discharge planning, and even veteran care access.
In This Episode, You’ll Discover:
1. The $2M mistake: Why John ignored expert advice (and how it burned his runway).
2. The "middle 96%" problem: Solving care for seniors who aren’t poor enough for Medicaid or rich enough for private pay.
3. How Project Senior Care’s mentor program turns stagnant leads into high-conversion clients.
4. Why caregiver academies should target new talent pools (not just industry veterans).
5. The nonprofit partnerships that now let agencies say: "We can help anyone."
Lesson Takeaways:
1. Focus beats complexity: Start with one "gear" of your vision, then scale.
2. Farm, don’t just hunt: Invest in long-term relationships, not just crisis-mode referrals.
3. Reputation is more valuable than revenue: Agencies that help all families (even non-paying ones) build unstoppable trust.
4. Recruit for passion, not experience: Train caregivers who see this as a career—not a side gig.
5. Listen to your team (and experts): Emotional detachment saves startups from "ugly baby" blind spots.
Timestamps:
00:00 - Welcome to Home Care Hindsight
01:15 - John’s entrepreneurial journey & Project Senior Care’s mission
03:00 - The "middle 96%" crisis: Seniors who can’t afford care
06:10 - John’s $2M mistake: Overbuilding tech instead of focusing
09:55 - The pivot that saved the business: Caregiver academy & mentor programs
13:30 - Why most agencies recycle caregivers (and how to find new talent)
16:45 - The problem with traditional referral sources
20:00 - "No one left behind": Partnering with nonprofits to serve all families
25:10 - How the mentor program transforms stagnant leads
28:40 - Little mistakes that sink agencies (and how to fix them)
32:50 - John’s proudest win: Expanding resources for veterans and low-income seniors
35:20 - How to join Project Senior Care’s mentor program
Quotes:
"I wasted two years of runway because I thought I was the smartest guy in the room." — John Soltys
"96% of seniors aren’t poor enough for Medicaid or rich enough for private pay. That’s our sweet spot." — John Soltys
"Stop hiring the same caregivers working for five agencies. Find people who see this as a career." — John Soltys
"Farm, don’t just hunt. If you’re not planting, you’re stuck on a treadmill." — John Soltys
"The power of saying, ‘Send me everyone—not just the ones who can pay.’" — John Soltys
Resources:
1. John Soltys on LinkedIn: https://www.linkedin.com/in/johnasoltys/
2. Project Senior Care: https://www.projectseniorcare.org/
3. Connect with David Knack on LinkedIn: https://www.linkedin.com/in/david-knack/
4. Connect with Zingage on LinkedIn: https://www.linkedin.com/company/zingage/
5. Powered by Zingage: https://zingage.com/
6. Watch Episode on Zingage’s YouTube: https://www.youtube.com/@Zingage