How to Build & Own a Sustainable, Thriving Dental Practice
Release Date: 04/01/2025
Developing a Dental Practice Brand Identity to Attract the Right Patients
Insurance Untangled
In this episode, Ben Tuinei and marketing expert Naren Arulrajah explain how to build a dental brand that stands out online and brings in loyal, high-value patients. Learn how to use your reviews, website, and team to create a message that builds trust—and keeps the right patients coming back. Perfect for dentists who want to grow, reduce insurance dependence, and stand out in a crowded market.
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Random Choice vs. Getting Patients to Choose Your Dental Practice; and Why It Matters!
Insurance Untangled
In this episode of the Insurance Untangled Podcast, Ben Tuinei and Naren Arulrajah tackle an important topic for every dental practice: the difference between being chosen intentionally versus being picked randomly. Discover why being a patient’s deliberate choice leads to greater loyalty, better treatment outcomes, and a more fulfilling practice life. Naren outlines how to build a marketing strategy that attracts ideal patients,those who share your values and seek your expertise.
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How To Respond When Insurance Makes A Mistake And Patients Blame You
Insurance Untangled
In this episode of Insurance Untangled, Ben and Tessina dive into a major challenge that dental offices face: what to do when insurance companies make mistakes and patients wrongly blame the doctor. You’ll hear real talk about why these mistakes happen, how offices can better educate their patients, and what steps to take when plans drop your practice without warning. Tessina shares smart, simple strategies to protect your practice, help your patients, and stop insurance from running the show. This episode is packed with honest stories, strong advice, and empowering steps that help you...
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Do More of the Dentistry You Want, Not Just What You Can
Insurance Untangled
Feeling stuck doing procedures you don’t enjoy? In this episode of Insurance Untangled, Ben Tuinei sits down with Naren Arulrajah to unpack why so many dentists feel trapped in a cycle of low-value, PPO-driven dentistry and what you can do to break free. Discover how to attract patients who truly value your skills, align your schedule with the services you love, and regain control of your practice's direction. Learn how effective marketing, especially SEO can be your most powerful tool to build a practice that reflects your passion and purpose.
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How to maximize coding and billing in your hygiene department.
Insurance Untangled
Struggling to boost hygiene production without overwhelming your team? In this episode, Erica chats with Jennifer about how to improve your office’s perio performance. They break down what that number really means and why most offices treat way fewer patients than they should. Jennifer also shares how to use the D4346 code the right way, how to prep patients for treatment acceptance, and why clear systems matter more than ever. This episode is full of helpful tips to grow your practice and keep your team happy.
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When Is the Right Time to Start Marketing Your Practice?
Insurance Untangled
Do your treatment talks feel too “salesy”? In this episode, Ben and Naren share how to help patients say “yes” with trust, not pressure. Learn why most marketing plans fail, how to avoid ad waste, and what really builds connection. Simple tips you can use today — even if you’re just getting started.
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PPOs are an Addiction - You need to break free!
Insurance Untangled
Are PPO plans quietly controlling your practice? In this episode, Ben Tuinei and Naren dive into how PPOs can feel like an addiction—pulling you in with the promise of more patients, but slowly taking away your freedom, your profits, and your peace of mind. They talk about the real struggles dentists face when trying to drop insurance plans—like fear of losing patients or not staying busy. But they also share how this cycle can be broken. It starts with marketing. When you bring in new patients who aren't tied to PPOs, you start to take back control. You’ll hear a real story of a dentist...
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4 Dental Marketing Mistakes and How to Avoid Them
Insurance Untangled
Are you making one of these 4 costly dental marketing mistakes?In this episode, we break down the most common missteps that hold practices back from consistent growth and what you can do to turn things around. From overspending on ads to ignoring local SEO and underestimating the power of Google reviews, we unpack why your current marketing strategy may not be delivering results. Tune in to learn how to shift your approach, attract better patients, and build a more profitable, insurance-independent practice.
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Running A Successful Practice, No Matter If It's A PPO Or FFS Practice, Requires Solid Leadership
Insurance Untangled
In this episode of Insurance Untangled, host Ben Tuinei sits down with Dr. Jeff Grove, a former DSO owner and now a leadership coach for dentists. Dr. Grove shares his journey from scaling multiple locations to helping dentists refocus, rebuild culture, and lead with clarity. If you’ve ever felt stuck between clinical work and leadership or unsure what direction your practice should take, this episode will give you the tools to build a practice with intention.
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Why Helping Others Helps Yourself Grow: Lessons from an Entrepreneur
Insurance Untangled
In this episode, Ben interviews Naren about his journey from getting fired four times to building a 300-person dental marketing company. Naren opens up about the struggles, hard lessons, and key mindset shifts that helped him succeed. You’ll hear how focusing on helping others, creating long-term vision, and building real team culture can transform your practice and life. If you’re a dentist trying to break free from insurance reliance and grow your practice, book a FREE marketing strategy meeting with Ekwa today! Link -
info_outlineIn this episode of Insurance Untangled, Ben Tuinei and Naren Arulrajah talk about what makes a dental practice truly sustainable and profitable. They discuss:
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What is a sustainable practice? A practice that grows financially while reducing stress.
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The dangers of PPO dependence and how to transition towards financial independence.
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Marketing strategies to attract high-quality patients beyond insurance plans.
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The habits of successful dentists and how to build a thriving practice step by step.
If you’re tired of just getting by and want to build a practice you love, this episode is for you!
If you're ready to take the next step towards building a sustainable and profitable practice, book your FREE Marekting Strategy Meeting today!