Visionary Leadership In AI-First Businesses
ProfitSchool
Welcome back to the ProfitSchool podcast Business Unfiltered with Mercer and Jeff Sauer. Today's topic is Visionary Leadership In AI-First Businesses. The insights shared center on the role of visionary leadership in businesses that prioritize AI. Mercer and Jeff emphasize the importance of providing direction in a world where many seek clarity. Their exchange explores the idea that early adoption of AI necessitates a visionary approach to navigate uncertainties. Main points discussed center on the role of visionary leadership in businesses that prioritize AI. They discuss tactical...
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Can AI Build Your Brand?
ProfitSchool
Welcome back to the ProfitSchool by MeasureU podcast Business Unfiltered with Mercer and Jeff Sauer. Today's topic is Can AI Build Your Brand? Explore the central debate: Can AI build a brand, or is human input essential? Understand the argument that AI tools can assist in brand building, even if they can't fully automate it. Learn how to use AI to streamline content creation, from initial topic ideas to script drafts. Consider incorporating your unique voice and expertise when using AI-generated content. Examine the potential trade-off between AI efficiency gains and brand...
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AI Tactics You Can Implement Today
ProfitSchool
Welcome back to the ProfitSchool by MeasureU podcast Business Unfiltered with Mercer and Jeff Sauer. Today's topic is AI Tactics You Can Implement Today. Discover practical ways to prompt AI for better results, including having AI refine your initial prompts. Learn how to get AI to understand the intent behind your requests, leading to more valuable outputs. Explore the concept of "ping pong prompting" and how it can help you achieve unexpected breakthroughs with AI. Understand why refining AI-generated...
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Game OVER. Game ON!
ProfitSchool
Welcome back to the ProfitSchool podcast Business Unfiltered with Mercer and Jeff Sauer. Today's topic is Game OVER. Game ON! The old ways are over. It's time to embrace the new reality of AI and how it's changing the game. AI isn't just a tool, it's your new teammate. Learn how to effectively collaborate with AI to achieve remarkable results. Stop thinking about effort, start thinking about results. AI can handle the heavy lifting, so you can focus on what truly matters. The future of work is independent and...
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Should You Become An AI-First Business?
ProfitSchool
Welcome back to the ProfitSchool podcast Business Unfiltered with Mercer and Jeff Sauer. Today's topic is Should You Become An AI-First Business? Discover why becoming an AI-first business is crucial in today's rapidly evolving landscape. Learn how AI can significantly enhance productivity and efficiency across various business functions. Understand the importance of effectively managing and interacting with AI as a valuable team member. Explore the potential impact of AI on the future of work, including the shift...
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Handling Tension On Your Team
ProfitSchool
Welcome back to the ProfitSchool podcast Business Unfiltered with Mercer and Jeff Sauer. Today's topic is Handling Tension On Your Team. Identifying Tension: Mercer and Jeff discuss various signs of tension within a team, such as missed deadlines, unmet expectations, and individuals feeling nervous about their roles. The Importance of Setting Clear Expectations: They emphasize clearly defining results and expectations to reduce tension and ensure everyone is working towards the same goals. Accountability and Commitment: The hosts stress the need for team members...
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Executive Assistants - Do You Still Need One?
ProfitSchool
Welcome back to the ProfitSchool podcast Business Unfiltered with Mercer and Jeff Sauer. Today's topic is Executive Assistants - Do You Still Need One? Executive Assistants (EAs) vs. Systems: The hosts revisit their differing opinions on the necessity of EAs in today's business world, considering the rise of AI and automation. The Changing Role of EAs: They discuss how the traditional tasks of an EA, such as scheduling, email management, and travel booking, are increasingly being automated or replaced by systems. Capability and Capacity:...
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Social Media Strategies for 2025
ProfitSchool
Welcome back to the ProfitSchool podcast Business Unfiltered with Mercer and Jeff Sauer. Today's topic is Social Media Strategies for 2025. Discover why a results-oriented approach is key to social media success. Learn to define your desired social media outcomes and identify your current results. Understand the importance of using existing content to fuel your social media machine. Explore strategies for creating a consistent social media presence without burning out. Learn how to...
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How Smart is AI, Really?
ProfitSchool
Welcome back to the ProfitSchool podcast Business Unfiltered with Mercer and Jeff Sauer. Today's topic is How Smart is AI, Really? Discover why focusing on AI's "smartness" might be the wrong approach. Learn why "usefulness" might be a better metric for evaluating AI's capabilities. Understand the importance of user interaction in maximizing AI's potential. Explore the concept of "game over, game on" and its relevance to adapting to AI. Learn how to effectively communicate with AI by...
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How to Increase Prices Gracefully
ProfitSchool
Welcome back to the ProfitSchool podcast Business Unfiltered with Mercer and Jeff Sauer. Today's topic is How to Increase Prices Gracefully. Learn how to increase prices gracefully without losing customers. Understand the importance of clear communication and transparency when raising prices. Explore the impact of price increases on different buyer modalities. Discover strategies for mitigating customer resistance to price hikes. Gain insights into successful price increase strategies used...
info_outlineWelcome back to the ProfitSchool podcast Business Unfiltered with Mercer and Jeff Sauer today's topic is How to Price Your Products.
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Supply and Demand: Mercer and Jeff explain how pricing isn't just about charging more - it's about understanding market dynamics and finding the right balance between supply, demand, and profitability.
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The Profit Formula: They share a practical approach to pricing: calculate your costs, double it for unexpected issues, then multiply by 3-4x to create the necessary margin for marketing, taxes, team bonuses, and business growth.
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Value Communication: Price is a conversation between your company and the market about value exchange. Success comes from helping clients understand and agree with the value you provide.
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Market Alignment: Different markets expect different price points - the same service might need to be priced 10x higher for enterprise clients versus small businesses, simply because of market expectations.
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Recurring vs. Project Pricing: The benefits of recurring revenue models over one-time project fees, including the ability to recover from initial setup costs and build long-term profitable relationships.
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Price Increase Strategy: The importance of graceful price increase communications, with real examples of both successful and unsuccessful attempts at raising prices with existing clients.