Writing Books: The Good, The Bad, & The Ugly
ProfitSchool
Welcome back to the ProfitSchool by MeasureU podcast, Business Unfiltered with Mercer and Jeff Sauer. Today's topic is Writing Books: The Good, The Bad, & The Ugly Mercer and Jeff discuss the evolving landscape of book authorship, particularly in light of advancements in AI, contrasting traditional publishing challenges with new opportunities. Jeff shares insights from writing his book, "Service Stacking," highlighting the importance of a clear, focused framework as the core idea rather than a broad topic. The hosts emphasize that successful business books typically...
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Where Does AI Fit In Your Sales Funnel?
ProfitSchool
Welcome back to the ProfitSchool by MeasureU podcast Business Unfiltered with Mercer and Jeff Sauer. Today's topic is Where Does AI Fit In Your Sales Funnel? Mercer and Jeff define the sales funnel in terms of awareness levels, progressing from unawareness to problem awareness, solution awareness, and finally product awareness. Jeff outlines a B2B sales funnel with distinct phases: impression, lead, qualification, pitch/proposal, purchase, and onboarding. AI significantly enhances the "impression" stage by transforming long-form content, such as podcasts or client calls, into short,...
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Podcast Marketing for Growth
ProfitSchool
Welcome back to the ProfitSchool by MeasureU podcast Business Unfiltered with Mercer and Jeff Sauer. Today's topic is Podcast Marketing for Growth Mercer and Jeff examine podcasting as a growth strategy, differentiating between hosting a personal podcast and appearing as a guest on others. The hosts emphasize that podcasts effectively warm up an audience, acting similarly to webinars by introducing new concepts and building brand familiarity over time. Jeff notes that podcasting functions as an "at-home version of brand building," scaling relationship development more...
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Automation First: Pros and Cons
ProfitSchool
Welcome back to the ProfitSchool by MeasureU podcast Business Unfiltered with Mercer and Jeff Sauer. Today's topic is Automation First: Pros and Cons Jeff and Mercer emphasize that successful automation requires a clearly defined, repeatable process before any building begins. Initially, Jeff viewed automation negatively, associating it with spam and a lack of human involvement, but now recognizes its necessity and value when a human element is retained. The hosts highlight the "never too late to automate, but sometimes it's too soon" principle, stressing the importance of manually...
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Building a Culture of Accountability
ProfitSchool
Welcome back to the ProfitSchool by MeasureU podcast Business Unfiltered with Mercer and Jeff Sauer. Today's topic is Building a Culture of Accountability. The discussion centers on establishing a "culture of GUSTO" within a business. Jeff and Mercer define "GUSTO" as a framework for team members to operate effectively, emphasizing self-driven action and focus. The framework aims to be more impactful than traditional mission or vision statements, which often become "placards on the wall". "GUSTO" is an acronym: Good enough to get going (G), Use the system to improve the system (U),...
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AI Powered Sales Techniques and Tactics
ProfitSchool
Welcome back to the ProfitSchool by MeasureU podcast Business Unfiltered with Mercer and Jeff Sauer. Today's topic is AI Powered Sales Techniques and Tactics Jeff and Mercer explore how AI tools can refine and improve service-based businesses' sales processes. The hosts discuss using AI to qualify leads, create compelling sales copy, and analyze customer interactions. They emphasize that AI can help identify ideal clients and determine the best strategies for attracting them. The conversation highlights AI's ability to streamline tasks, automate outreach, and personalize communication...
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Breaking Bottlenecks In An AI-First Business
ProfitSchool
Welcome back to the ProfitSchool podcast Business Unfiltered with Mercer and Jeff Sauer. Today's topic is Breaking Bottlenecks In An AI-First Business Today’s discussion centers on identifying and eliminating bottlenecks within an AI-first business framework. Bottlenecks can exist even in AI-driven companies, often stemming from limiting beliefs or organizational structure. The conversation highlights the relevance of capability and capacity in pinpointing bottlenecks. They note AI's potential to significantly enhance both capability and capacity within a...
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Using AI Agents As Your Copilot
ProfitSchool
Welcome back to the ProfitSchool podcast Business Unfiltered with Mercer and Jeff Sauer. Today's topic is Using AI Agents As Your Copilot. The discussion centers on utilizing AI agents as a business partnership. The hosts emphasize the changing definition of AI agents, from individual bots to AI-driven tools and behaviors. Using AI agents to access specialized knowledge, such as that of a copywriter or analyst. Jeff and Mercer address the debate about the longevity of AI agents and whether they should be integrated...
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The Art of Using AI For Feedback
ProfitSchool
Welcome back to the ProfitSchool podcast Business Unfiltered with Mercer and Jeff Sauer. Today's topic is The Art of Using AI For Feedback. The discussion centers on effectively utilizing AI in the feedback process. Jeff and Mercer stress the significance of being open to feedback to facilitate improvement, regardless of where it comes from. AI's capability to provide objective, data-driven feedback is key, as it can aid in better decision-making. The hosts introduce the concept of creating AI-driven "digital twins" of customers or team members to gain valuable feedback and insights. ...
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Visionary Leadership In AI-First Businesses
ProfitSchool
Welcome back to the ProfitSchool podcast Business Unfiltered with Mercer and Jeff Sauer. Today's topic is Visionary Leadership In AI-First Businesses. The insights shared center on the role of visionary leadership in businesses that prioritize AI. Mercer and Jeff emphasize the importance of providing direction in a world where many seek clarity. Their exchange explores the idea that early adoption of AI necessitates a visionary approach to navigate uncertainties. Main points discussed center on the role of visionary leadership in businesses that prioritize AI. They discuss tactical...
info_outlineWelcome back to the ProfitSchool by MeasureU podcast, Business Unfiltered with Mercer and Jeff Sauer. Today's topic is Writing Books: The Good, The Bad, & The Ugly
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Mercer and Jeff discuss the evolving landscape of book authorship, particularly in light of advancements in AI, contrasting traditional publishing challenges with new opportunities.
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Jeff shares insights from writing his book, "Service Stacking," highlighting the importance of a clear, focused framework as the core idea rather than a broad topic.
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The hosts emphasize that successful business books typically present a proprietary framework that readers can understand and apply.
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A key takeaway from Jeff's experience is the necessity of dedicating significantly more time to book promotion than to its writing.
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Mercer and Jeff explore how AI can streamline the book-writing process, from initial research and outline generation to editing and ensuring continuity.
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The hosts propose an "audience-first" strategy for future book projects, involving testing concepts and hooks with small, iterative outputs like 30-page PDFs, before fully developing a book.