Can AI Build Your Brand?
ProfitSchool
Welcome back to the ProfitSchool by MeasureU podcast Business Unfiltered with Mercer and Jeff Sauer. Today's topic is Can AI Build Your Brand? Explore the central debate: Can AI build a brand, or is human input essential? Understand the argument that AI tools can assist in brand building, even if they can't fully automate it. Learn how to use AI to streamline content creation, from initial topic ideas to script drafts. Consider incorporating your unique voice and expertise when using AI-generated content. Examine the potential trade-off between AI efficiency gains and brand...
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AI Tactics You Can Implement Today
ProfitSchool
Welcome back to the ProfitSchool by MeasureU podcast Business Unfiltered with Mercer and Jeff Sauer. Today's topic is AI Tactics You Can Implement Today. Discover practical ways to prompt AI for better results, including having AI refine your initial prompts. Learn how to get AI to understand the intent behind your requests, leading to more valuable outputs. Explore the concept of "ping pong prompting" and how it can help you achieve unexpected breakthroughs with AI. Understand why refining AI-generated...
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Game OVER. Game ON!
ProfitSchool
Welcome back to the ProfitSchool podcast Business Unfiltered with Mercer and Jeff Sauer. Today's topic is Game OVER. Game ON! The old ways are over. It's time to embrace the new reality of AI and how it's changing the game. AI isn't just a tool, it's your new teammate. Learn how to effectively collaborate with AI to achieve remarkable results. Stop thinking about effort, start thinking about results. AI can handle the heavy lifting, so you can focus on what truly matters. The future of work is independent and...
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Should You Become An AI-First Business?
ProfitSchool
Welcome back to the ProfitSchool podcast Business Unfiltered with Mercer and Jeff Sauer. Today's topic is Should You Become An AI-First Business? Discover why becoming an AI-first business is crucial in today's rapidly evolving landscape. Learn how AI can significantly enhance productivity and efficiency across various business functions. Understand the importance of effectively managing and interacting with AI as a valuable team member. Explore the potential impact of AI on the future of work, including the shift...
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Handling Tension On Your Team
ProfitSchool
Welcome back to the ProfitSchool podcast Business Unfiltered with Mercer and Jeff Sauer. Today's topic is Handling Tension On Your Team. Identifying Tension: Mercer and Jeff discuss various signs of tension within a team, such as missed deadlines, unmet expectations, and individuals feeling nervous about their roles. The Importance of Setting Clear Expectations: They emphasize clearly defining results and expectations to reduce tension and ensure everyone is working towards the same goals. Accountability and Commitment: The hosts stress the need for team members...
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Executive Assistants - Do You Still Need One?
ProfitSchool
Welcome back to the ProfitSchool podcast Business Unfiltered with Mercer and Jeff Sauer. Today's topic is Executive Assistants - Do You Still Need One? Executive Assistants (EAs) vs. Systems: The hosts revisit their differing opinions on the necessity of EAs in today's business world, considering the rise of AI and automation. The Changing Role of EAs: They discuss how the traditional tasks of an EA, such as scheduling, email management, and travel booking, are increasingly being automated or replaced by systems. Capability and Capacity:...
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Social Media Strategies for 2025
ProfitSchool
Welcome back to the ProfitSchool podcast Business Unfiltered with Mercer and Jeff Sauer. Today's topic is Social Media Strategies for 2025. Discover why a results-oriented approach is key to social media success. Learn to define your desired social media outcomes and identify your current results. Understand the importance of using existing content to fuel your social media machine. Explore strategies for creating a consistent social media presence without burning out. Learn how to...
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How Smart is AI, Really?
ProfitSchool
Welcome back to the ProfitSchool podcast Business Unfiltered with Mercer and Jeff Sauer. Today's topic is How Smart is AI, Really? Discover why focusing on AI's "smartness" might be the wrong approach. Learn why "usefulness" might be a better metric for evaluating AI's capabilities. Understand the importance of user interaction in maximizing AI's potential. Explore the concept of "game over, game on" and its relevance to adapting to AI. Learn how to effectively communicate with AI by...
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How to Increase Prices Gracefully
ProfitSchool
Welcome back to the ProfitSchool podcast Business Unfiltered with Mercer and Jeff Sauer. Today's topic is How to Increase Prices Gracefully. Learn how to increase prices gracefully without losing customers. Understand the importance of clear communication and transparency when raising prices. Explore the impact of price increases on different buyer modalities. Discover strategies for mitigating customer resistance to price hikes. Gain insights into successful price increase strategies used...
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The Power of Buying Modalities
ProfitSchool
Welcome back to the ProfitSchool podcast Business Unfiltered with Mercer and Jeff Sauer. Today's topic is The Power of Buying Modalities. Discover the definition and significance of buying modalities in the sales process. Learn about the four key buying modalities: competitive, spontaneous, methodical, and humanistic. Understand how each modality influences buyer behavior and decision-making. Find out how to identify and target different buying modalities in your marketing efforts. Explore...
info_outlineWelcome back to the ProfitSchool podcast Business Unfiltered with Mercer and Jeff Sauer. Today's topic is MeasureU - The Origin Story.
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Jeff and Mercer share how they transformed two successful brands, MeasurementMarketing.io and DataDrivenU, into a unified platform called MeasureU.
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The merger initially started with cross-selling products between brands, but customer confusion over multiple logins and support systems prompted a need for consolidation.
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Their experience launching ProfitSchool on the Circle platform served as a testing ground, proving the viability of a unified community-based approach.
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Instead of forcing one brand to dominate, they created MeasureU as a fresh entity, incorporating the best elements from both original brands while adding new features.
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The transition happened gradually, starting with new courses on MeasureU, allowing them to test and refine the platform with a small group before full implementation.
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The new brand structure enabled additional revenue streams, simplified customer experience, and created opportunities for partnerships and expansion that weren't possible with separate brands.