Episode 92 – How to Sell Like a Coach with Marie Torossian
Release Date: 08/21/2025
Episode 118 – Ivan Mana: Turning Marketing Mistakes into Sustainable Online Success
Call The Damn Leads
What happens when one small automation error wipes out 20,000 leads overnight? Most people would quit. But this week’s guest, Ivan Mana, turned that nightmare scenario into fuel for building a smarter, more sustainable online marketing business. Ivan shares how he went from working at a bank to becoming a ClickBank Platinum Award-winning affiliate marketer, and how his journey taught him that the real key to success isn’t just running ads—it’s about building strong systems, leveraging free channels, and creating funnels that actually maximize every opportunity. If you’ve ever...
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Episode 117 – Sales Lessons from Spies, Negotiators & Radical Empathy with Jeremy Hurewitz
Call The Damn Leads
Sales isn’t just about scripts and closing techniques—it’s about influence, trust, and understanding motivation on the deepest level. Who better to learn that from than spies and hostage negotiators? In this episode, I sit down with Jeremy Hurewitz, journalist-turned-corporate intelligence professional, speaker, and author of Sell Like a Spy. Jeremy has spent years learning from ex-CIA officers, FBI negotiators, and intelligence experts—then translating those lessons into the sales world. We dig into how spies use rapport, empathy, and vulnerability to turn the coldest conversations...
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Episode 116 – Appreciated Branding & Earning Word-of-Mouth in Crowded Markets with Reid Holmes
Call The Damn Leads
Sales and marketing are changing fast, and if you’re still out there just shouting features and discounts, you’re getting drowned out in the noise. In this episode of Call The Damn Leads, I sit down with Reid Holmes, veteran creative director, author of Appreciated Branding, and brand strategist who’s spent 30+ years helping companies earn loyalty by delivering real value and unexpected delight. We dig into why word-of-mouth still beats advertising, how to build brands people are proud to share, and why the best sales conversations are about helping people transform—not just closing...
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Episode 115 – From Pedicures to Profits – Scaling Beyond One-to-One with Angela Thomas
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From selling cakes in her family bakery as a kid to building a multimillion-dollar beauty business and now running a family office that helps entrepreneurs across multiple industries, Angela Thomas knows what it takes to scale. In this episode of Call The Damn Leads, Angela shares her wildest sales story ever (spoiler: it involves “French pedicures” and one very unusual request), the mindset shift that took her from one-to-one client work to one-to-many programs, and how she now helps entrepreneurs avoid the trap of scaling expenses instead of scaling profits. This conversation is...
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Episode 114 – SEO, AI, and Building Trust in a Noisy World with Wes Towers
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The way people search, shop, and buy online has changed forever. Google AI overviews, ChatGPT, and new platforms are taking center stage, and if you’re still relying on traditional SEO alone, you’re already falling behind. In this episode of Call The Damn Leads, I sit down with Wes Towers, founder of Uplift 360, to talk about how business owners can adapt to the new digital landscape. Wes shares a client story where a $3K investment in SEO led to a $140K contract after ChatGPT named his client the best in Australia for their service. We dive into website mistakes that cost businesses...
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Episode 113 – The Human Edge in an AI-Powered Sales World with Jonathan Kvarfordt
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AI is here — but it’s not replacing salespeople anytime soon. In fact, if you’re smart about how you use it, AI can give you back the most valuable resource in sales: time. In this episode, I sit down with Jonathan “Coach” Kvarfordt, a sales leader and AI strategist at Momentum, to dig into the hype versus the reality of AI in sales. From CRM automation that doubles your selling time to the legal landmines of AI cold-calling, Coach drops serious truth bombs about how to use AI responsibly — without sacrificing the customer experience. If you’ve ever wondered whether AI is about...
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Episode 112 – Marketing that Builds Trust with Sarah Stahl
Call The Damn Leads
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Episode 111 – Finding Your Voice & Beating Imposter Syndrome with Marc Schmidt
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Most people would never guess that today’s guest, Marc Schmidt, grew up with a cleft lip and palate. That challenge could’ve held him back, but instead, he turned it into fuel—building a successful podcast, stepping into public speaking, and proving to himself and others that your story is your superpower. In this episode, Marc and I dig deep into the realities of imposter syndrome, what it really means when you feel like a “fraud,” and how to keep creating content even when the results are small at first. Marc’s journey is living proof that you don’t need millions of listeners...
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Episode 110 – Building Trust, Authority & Authentic Sales Conversations with Bryan McDonald
Call The Damn Leads
Sales doesn’t have to feel fake, forced, or manipulative. In fact, the most powerful sales strategy might just be showing up as yourself, being consistent, and having the courage to challenge prospects when it matters most. In this episode, I sit down with Bryan McDonald, sales coach and founder of On Purpose Growth, to dig into the psychology of selling, building authority, and why respect will take you further than being liked. From his early career “trial by fire” that help sales pros succeed without losing themselves, Bryan shares straight-talk strategies you can put into play...
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Episode 109 – Shifting Subconscious Blocks with Dr. Joey Drolshagen
Call The Damn Leads
In this follow-up conversation, I sit down again with Dr. Joey Drolshagen to dive deeper into the power of the subconscious mind and how it impacts success in sales, business, and life. Joey doesn’t just “teach” this stuff—he’s lived it. From burning out on the road to now helping entrepreneurs and sales professionals reprogram their subconscious and unlock rapid results, Joey shares actionable tools and mindset shifts that anyone can use to break free from limitations. This episode isn’t about theory—it’s about results. If you’ve ever felt stuck despite reading the books,...
info_outlineIn this episode of Call The Damn Leads, I sit down with Marie Torossian, a CPA turned marketing-savvy business coach, who shares how she transformed her sales game by treating every conversation like a coaching session. Marie takes us behind the scenes of building two businesses, managing a team, and becoming the trusted voice accountants turn to for branding, systems, and sales support. We talk sales scripts, video audits, CRM automation, and why she now spends 50% of her time on content and marketing.
Whether you’re a service pro, solopreneur, or building an empire, this episode is full of insights on how to lead with value, create processes that scale, and show up with confidence—even if you're shaking on camera.
Episode Highlights
🎧 Transition from Pitching to Coaching
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Marie recounts her pivot from merely describing services to asking powerful questions:
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“Start approaching the sales call from a coach mindset… ask ‘What is it that you need help with?’”
This shift unlocked greater openness, trust, and ultimately, better client fits.
🎥 The Two-Call Close with Video Audit
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Marie shares her signature process: inviting prospects to grant QuickBooks access, recording what she sees, and sending a screen-recorded audit before the second call. This builds trust and pre-sells before they ever speak again.
🔗 Setting Communication Standards Early
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To provide excellent service without burnout, Marie established clear response-time expectations across email, secure portal, and direct lines. When needed, she personally texts back during emergencies—calming client concerns through prompt acknowledgment.
📈 Building a Systemized CRM-Driven Funnel
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From warm introductions to automated reminders and onboarding workflows, Marie walks through her CRM setup that conveys professionalism and reduces friction from intro to welcome call.
🛠️ Organic Social Done Right
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After burnout with agencies, Marie took ownership of her own content. Now she and her marketing manager plan, build, and publish content weekly across LinkedIn, IG, TikTok, YouTube, Pinterest—highlighting her industry mission and core service messaging.
🧠 Balancing Roles & Expanding Leadership
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Spending 50% of her time on sales and marketing, with the rest on delivery, Marie is moving toward delegating delivery work and moving fully into strategic growth for both her accounting and agency brands.
🚀 Key Takeaways
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Coach, Don’t Pitch: Ask questions that uncover real problems, not just surface needs.
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Pre-Sell with Proof: Send a video audit showing what’s broken and how you’ll fix it—before the second sales call.
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Train Your Clients Early: Set clear expectations about communication so both sides feel confident and respected.
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Build Your Brand, Don’t Outsource It: Nobody knows your message like you do—own it before handing it off.
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Create from the Core: A mission-driven brand speaks for itself. Your energy and clarity attract the right clients.
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Your Phone Is a Goldmine: Don’t wait for leads—reach out to your own network and build from there.
🔗 How to Connect with Marie Torossian
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🌐 https://marietorossiancpa.com – Marie’s advisory and accounting firm
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🌐 https://theprofitlab.biz – Coaching and marketing for accounting professionals
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📱 Follow Marie on LinkedIn, Facebook, Instagram, TikTok, Pinterest, and YouTube for organic content gold
🎯 Call to Action
Call The Damn Leads
"By sales professionals, for sales professionals - Tales of your wildest sales stories and tactics to succeed in your sales career across various industries."
Join Drewbie Wilson, a sales veteran with over 20 years of experience, as he brings you insider stories, humor, and actionable strategies to excel in your sales journey.
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Wild Sales Stories: Engaging tales of real-life sales adventures.
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