On Impact Podcast 007: Jamie Crawford-Walker
On Impact Podcast
In this episode of On Impact, Benny Pough sits down with Jamie Crawford-Walker, CEO of CameraSeat and daughter of entertainment icon Jesse Collins. Jamie shares her unconventional journey into business and marketing, from an initial pre-law path at Boston College to an unexpected start at Epic Records, where she found herself working with DJ Khaled just two weeks in. She unpacks the power of claiming what you want, building relationships with major artists, and crafting individualized digital strategies for superstars like DJ Khaled and Ludacris. Jamie offers insider insights on album...
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On Impact Podcast 006: Steve "Steve-O" Carless
On Impact Podcast
In Episode 6 of On Impact Podcast, host Benny Pough welcomes esteemed music executive Steve “Steve-O” Carless for an inspiring conversation about his journey from New Jersey to the heights of the music industry. Steve shares how his early exposure to sports, the arts, and education shaped his path, and how high school friendships sparked his passion for the business side of music. He reflects on breaking into the industry at Star Trak Entertainment, working with Cipha Sounds, and making sacrifices, including taking an unpaid internship at Def Jam, that ultimately led to career-defining...
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On Impact Podcast 005: JD Anderson
On Impact Podcast
In Episode 5 of On Impact Podcast, Benny Pough welcomes marketing expert, JD Anderson, to the show. During the discussion, JD takes listeners on a journey through his dynamic career, from his early days in pop-up ad marketing to working with top-tier artists like Rihanna, Future, and DJ Khaled. He shares his secret aspirations of becoming a rap artist, his first big break with Beanie Sigel, and his transition from the blogging era to the rise of social media. JD reflects on his experiences marketing both songs and artists, witnessing the ascent of Travis Scott, and traveling to seven countries...
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On Impact Podcast 004: Anthony Rumeo
On Impact Podcast
In Episode 4 of On Impact, Benny Pough sits down with Anthony Rumeo, a leader in the exotic car industry, to explore his journey from humble beginnings to success in the luxury market. Anthony shares insights into the parallels between exotic car deals, entertainment, and music, while breaking down the difference between asset-class and luxury-class automobiles, the mindset of buyers, and the care required for investment-grade vehicles. He also reflects on the challenges of entrepreneurship, lessons from his successes and missteps, and how persistence, discipline, and passion shape his drive...
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On Impact Podcast 003: Danny "Su" Griffin
On Impact Podcast
In this episode of On Impact, Benny Pough sits down with Danny "Su" Griffin, who shares his journey from a challenging upbringing in Paterson, New Jersey, to becoming a force in the music industry. Danny opens up about how the loss of his father propelled him into the business and reflects on his pivotal discovery of Fetty Wap and the explosive success of “Trap Queen.” Offering advice for the youth of Paterson, Danny emphasizes the power of authenticity and the importance of having champions who believe in your music. He delves into the differences between independent labels and majors,...
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On Impact Podcast 002: Sita Lewis
On Impact Podcast
In this episode, Benny Pough sits down with Sita Lewis, award-winning television producer and creator of Mama Sita’s Miracle Butter Cream, to discuss her inspiring journey through the entertainment industry. Sita reflects on how her upbringing as the daughter of entertainment legend, Butch Lewis, set a high standard of excellence, leading to her early career at BET, where she learned on the job. The conversation covers the importance of faith, authenticity, and staying true to her values, including how her letter to Tupac in prison, guided by her faith principles left a lasting impact. Sita...
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On Impact Podcast 001: Freddy Cameron, Jr.
On Impact Podcast
In the latest episode of On Impact, hosted by Benny Pough, Freddy Cameron, Jr., MBA, shares his fascinating journey and insights. He discusses his pivotal relationship with MC Hammer, which helped shape his early career, and his dual pursuits in retail and the music industry, highlighting the strategy of having "2 Plan As." Freddy explains his decision to choose retail over music, emphasizing the benefits of a stable career, and how he used his retail roles to discover and elevate new talent. He reflects on his success as a minority in various professional spaces and his career transitions...
info_outlineIn this episode of On Impact, Benny Pough sits down with Jamie Crawford-Walker, CEO of CameraSeat and daughter of entertainment icon Jesse Collins. Jamie shares her unconventional journey into business and marketing, from an initial pre-law path at Boston College to an unexpected start at Epic Records, where she found herself working with DJ Khaled just two weeks in. She unpacks the power of claiming what you want, building relationships with major artists, and crafting individualized digital strategies for superstars like DJ Khaled and Ludacris. Jamie offers insider insights on album rollouts, using TikTok for marketing, and why engagement trumps follower count. She also dives into industry gatekeeping, label showcases, and the ongoing debate of major labels vs. independent careers. For aspiring music executives and artists, Jamie delivers invaluable advice on navigating challenges, vetting talent, and making an impact in the ever-evolving music business.
About Today’s Guest:
Jamie Crawford-Walker is a creative director, content creator, and digital marketing expert, developing some of the most influential campaigns. Raised in Berlin, Germany, Crawford-Walker moved to the US in 2012 to pursue a career in the music industry. In 2016, Crawford-Walker nailed her first gig at Epic Records. While at Epic, she worked on DJ Khaled’s albums God Did, Major Key, and Grateful, which all debuted at #1 on the Billboard 200 chart. She also played a key role in some of Khaled’s biggest Hits, including “I’m The One”, “Wild Thoughts,” and “I Got The Keys”.
In 2019, she left Epic and launched her digital agency CameraSeat, which provides various artists, athletes, actors, and TV producers. Her clients over the years included Alicia Keys, HER, DJ Khaled, P!nk, Marsai Martin, Asap Ferg, Gunna, Quavo, and Buju Banton. Jamie has been at the forefront of developing groundbreaking content strategies and exploring new avenues to reach fans.
Jamie has played an integral part in the We The Best Team, serving as head of Digital Strategy and Creative over the last 3 years. In addition, Jamie has branched out into the TV space, coming on as a producer on Cardi B’s hit show “Cardi Tries” and Becky G’s Facebook watch talk show. As an advisor to Jesse Collin’s Entertainment, she is actively involved in curating and developing social highlights for TV’s biggest award show moments.
Her unique position of working with talent on the Music and TV side has allowed her to create her niche for digital strategy and content needs. She’s an expert in the Content and Artist Relations space. Sitting in the center of Entertainment’s brightest stars, she has been able to push her artist to #1 in the US and globally.
Key Points from this Episode:
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Welcome back to the On Impact Podcast
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Introducing today’s guest, Jamie Crawford-Walker, CEO of CameraSeat
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On being the daughter of an icon, Jesse Collins
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Discovering her path to business and marketing from a false start as a pre-law student at Boston College
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Jamie’s surprising start at Epic Records
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Working with DJ Khaled just two weeks after starting her first role at Epic
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Claiming what you want in life and setting goals
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Building relationships with major artists
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Jamie’s approach to individualized digital strategy for superstars
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Working with DJ Klahed on the GOD DID process and what it means to be in album mode
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The best resources for understanding how the market is moving
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Why it’s more important to build a community and engagement than chasing followers
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On being a social media producer for Cardi B
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As a young executive, how do you vet employees and contractors?
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Using TikTok for marketing artists
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Challenges and navigating when things don’t go your way
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Gatekeepers in the music industry
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Showcases at major labels and impact on decision-making of executives
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Is it better to work for the big labels or on your own as a creative executive?
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Should artists pursue a deal with a major label or go independent?
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Jamie’s advice for those considering a career in the music business
Mentioned on the Show:
Thank You!
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