How Esquire Bank reaches an audience that thinks it doesn’t need to be convinced
Release Date: 01/12/2024
ABA Banking Journal Podcast
The Erie Canal — one of the biggest milestones of American history — of its completion this week. On the latest episode of the ABA Banking Journal Podcast, acclaimed economic historian and Banking Journal columnist John Steele Gordon and editor-in-chief Evan Sparks discuss the canal’s development and construction, the involvement of the Savings Bank of New York in financing it, how it transformed New York and the Midwest, and how the canal created future demand for mass transport of goods by other means, helping fuel the republic’s development as a commercial powerhouse.
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Blend’s Intelligent Origination — an AI-powered orchestration layer embedded in Blend’s platform that reduces the cost of loan origination, improves speed and accuracy, and redefines how lenders and borrowers experience the lending process.
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PNC Bank is the nation’s eighth-largest bank by assets and the sixth-largest by deposits, but it ranks fourth in the number of physical branches. In a time when many banks are streamlining their in-person service locations, why has PNC doubled down on branches? On the latest episode of the ABA Banking Journal Podcast, PNC executive Jeff Martinez explores: The role of branches in marketing and account acquisition, particularly business accounts. PNC’s strategy of combining organic growth and M&A (). Professional opportunities created for bank employees through the in-person delivery...
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With equipment repair costs up 40% over the past few years, how farmers deploy expensive agricultural machinery is of top concern for ag bankers. With equipment increasingly complex and often software driven, many equipment manufacturers have limited the ability of operators to repair their equipment without voiding warranties — leading to delays and lost harvests as farmers wait for service amid a shortage. While this trend has led to a “right to repair” movement in many states, the issue of equipment costs and lost revenue during breakdowns remains a factor in lending decisions, says...
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Banks have been using natural language processing and machine learning applications for years in managing their anti-money laundering and Bank Secrecy Act obligations. But how does the growing adoption of generative AI tools affect how BSA and fraud professionals protect their banks? On the latest episode of the ABA Banking Journal Podcast — presented by — former FDIC official Lisa Arquette shares a regulator’s-eye view of generative AI in the BSA world and how regulators have been approaching the technology for their own work. Joined by ABA SVP Heather Trew, Arquette also discusses: ...
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In the wake of the summer’s Genius Act, many banks and nonbanks have announced new stablecoin initiatives. Another digital asset — tokenized deposits — may meet needs similar to stablecoins, but the two asset types have significantly different features based on their underlying designs. On this episode of the ABA Banking Journal Podcast, ABA experts Brooke Ybarra and Yikai Wang discuss: The key differences between stablecoins and tokenized deposits. Risks that widespread payment stablecoin adoption poses to community bank lending. Use cases for payment stablecoins (and areas where hype...
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Princess Castleberry began her career in risk management in financial services, and the biggest risk she sees today is that “leaders are in a capacity crisis.” Work experience, education and professional networks are undermined by this lack of capacity driven by emotional triggers, she says, which are in turn compounded by a massive wave of societal, economic and technological change. Now an instructional design expert and leadership speaker, Castleberry discusses how leaders can understand and manage triggers to enhance their capacity to lead with empathy. Castleberry will also be...
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The rapid evolution of the financial services marketplace means the market for banking as a service is also evolving rapidly. From artificial intelligence to other new technologies to regulatory expectations, how is the partner bank sector shifting? On the season premiere of the ABA Banking Journal Podcast, Pathward Bank CEO Brett Pharr talks about the Sioux Falls, South Dakota-based partner bank’s strategy. Among other things, Pharr discusses: The evolution of the business model beyond interchange to include embedded finance, faster payments and other opportunities. The criticality of...
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The U.S. is experiencing a massive demographic shift driven by the aging Baby Boom generation, and shifts in immigration trends. What effect will aging have on the banking outlook? In the season finale of the ABA Banking Journal Podcast, ABA economist JP Rothenberg discusses how America’s aging population: Shifts balance sheet management strategies with a surplus of stable deposits by weaker localized loan demand. May increasingly push banks into new markets to drive loan growth, which further accelerates consolidation. Magnifies credit risk during downturns in the tail of the risk...
info_outlineLast week, the ABA Banking Journal Podcast featured the CEO of Esquire Bank, a nationwide bank with a focus on law firm banking. On the second part of this two-part series, the podcast welcomes Kyall Mai, chief innovation officer, to discuss how the bank reaches this niche market. With the goal of getting lawyers (“who are often very difficult to convince,” he notes) to switch banks, Mai emphasizes the need for content marketing, data and top-shelf technology.
Mai discusses Esquire Bank’s content marketing site, LawyerIQ, which has a unique value proposition of educating attorneys on the business side of running a law firm successfully. He explores how LawyerIQ’s AI-driven tailored content helps the bank generate leads in a niche market. He also talks about the bank’s use of Salesforce platforms and other technology services to compete for business.