Ep 561 – Levels of Awareness: “Fully Booked” with Elicia Crook
The ABMP Podcast | Speaking With the Massage & Bodywork Profession
Release Date: 04/03/2026
The ABMP Podcast | Speaking With the Massage & Bodywork Profession
As massage therapists, we use our sense of touch every day, but how do we know what we are feeling with our hands? Nicole Trombley and Rachelle Clauson break down the art of recognizing the tissues we touch by examining what palpation is, exploring how our hands are perfectly equipped for the task, and discussing the “touch dialogue” that starts from the very first contact. Resources: LAB COURSE: Journey into the MATRIX for more information about “Journey Into the MATRIX: the Fascial System” dissection lab workshop. LAB COURSE: Dissection Lab Intensive for more information...
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In this episode of Fully Booked, Elicia breaks down how understanding your audience can completely transform the way you market your clinic, attract clients, and fill your schedule with less effort. When you know exactly who you’re speaking to, your messaging becomes clearer, your content resonates, and booking starts to feel natural instead of forced. Elicia explores the four levels of client awareness, from those who don’t even realize they need help to those actively searching for solutions. Host: Elicia Crook is a business coach and mentor for massage therapists, sharing the tactics...
info_outlineThe ABMP Podcast | Speaking With the Massage & Bodywork Profession
Ricky Williams joins The ABMP Podcast to share his journey from elite athlete to lifelong student of healing. After experiencing the power of massage therapy early in his football career, Ricky began exploring craniosacral therapy and other modalities as a path toward true wholeness—physically, emotionally, and mentally. In this conversation, he discusses the connection between performance and healing, the role of listening and curiosity in bodywork, and how subtle, hands-on work can unlock profound change. Ricky also reflects on his ongoing mission to bridge the gap between professional...
info_outlineThe ABMP Podcast | Speaking With the Massage & Bodywork Profession
A client asks for a specific technique on their face. They have a bad reaction. Then they say they didn’t want work in that area anyway, and by the way, they had a skull fracture four years ago. Now they’re leaving because they feel a migraine coming on. The therapist is left wondering what just happened. In this episode of I Have a Client Who . . ., Ruth unpacks this interaction, what may have been going on for the client and their bones, and takes a closer look at where things started to break down. Has this ever happened to you? You’re not alone. Resources: Cheatham,...
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You can be doing everything right—your marketing is working, your systems are in place, and clients are coming in—yet your calendar still ends up with unexpected gaps. In this episode of Fully Booked, Elicia breaks down why rebooking is the key to consistency and how to stop constantly chasing new clients. Host: Elicia Crook is a business coach and mentor for massage therapists, sharing the tactics she used to create her business success over 16 years. She is a diploma-qualified remedial massage therapist, using modalities such as Bowen and craniosacral therapy, and has a Cert IV...
info_outlineThe ABMP Podcast | Speaking With the Massage & Bodywork Profession
No, I am not sharing a deep conversation I had with a colleague on the back and all its complexities for this episode. I am, however, highlighting that the back, any back, at any moment, is having thousands of conversations. All the time. Our back routines are not just the warmup. They are so much more. If we are listening. Also - neuroplasticity is SO COOL. Host Bio: Contact Allison Denney: Allison’s website: Allison Denney is a certified massage therapist and certified YouTuber. You can find...
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In this episode of The ABMP Podcast, Doug Nelson explores the parallels between manual palpation and digital imaging such as MRI. Both methods can reveal important information about what is happening in the body, but they also share an important limitation: they can show what is present, but they cannot always explain how it got there. Host: Douglas Nelson is Board Certified in Massage Therapy and Therapeutic Bodywork, beginning his career in massage therapy in 1977. Seeing over 1,200 client visits annually for decades, he is also the owner of BodyWork Associates, a massage...
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Running a successful massage practice is not just about the work you do with clients. It is also about the systems behind the scenes that keep everything running smoothly. In this episode of Fully Booked, Elicia explores mechanics: the systems and back-end processes that help your business operate efficiently, consistently, and without unnecessary chaos. When your workflows are clear and repeatable, you spend less time scrambling to remember what comes next and more time focusing on the work that actually grows your practice. Host: Elicia Crook is a business coach and mentor for massage...
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Join Kristin Coverly as she explores the aging process and chats with guests (and instructors at the upcoming ABMP CE Summit: Aging Clients) Dawn Castiglione and Sheila Alexander about their passion for working with older clients and the joy that it brings them. Resources: ABMP Education Center: ABMP CE Summit: Aging Clients Event: Host: Kristin Coverly, LMT is a massage therapist, educator, and the director of professional education at ABMP. She loves creating continuing education courses, events, and resources to support massage therapists and bodyworkers as they enhance their lives...
info_outlineThe ABMP Podcast | Speaking With the Massage & Bodywork Profession
A school administrator and massage therapist wants guidance on how to respond to a student who is reluctant to work with clinic clients who report a history of herpes. Is this a significant risk for massage therapists? The reality is that anyone with a history of herpes simplex can shed the virus intermittently, even without visible symptoms. However, the risk to massage therapists who follow proper hygiene and self-care protocols is extremely low. In that sense, herpes falls into the same category as other infections that may be transmitted through direct contact but are effectively managed...
info_outlineIn this episode of Fully Booked, Elicia breaks down how understanding your audience can completely transform the way you market your clinic, attract clients, and fill your schedule with less effort. When you know exactly who you’re speaking to, your messaging becomes clearer, your content resonates, and booking starts to feel natural instead of forced.
Elicia explores the four levels of client awareness, from those who don’t even realize they need help to those actively searching for solutions.
Host:
Elicia Crook is a business coach and mentor for massage therapists, sharing the tactics she used to create her business success over 16 years. She is a diploma-qualified remedial massage therapist, using modalities such as Bowen and craniosacral therapy, and has a Cert IV in Workplace Training and Assessment, which she used while teaching massage for several years. Through her career and business experience, Crook discovered who she needed to be and what is required to run a deeply satisfying massage business. Now she takes the Fully Booked Without Burnout blueprint to other therapists around the world to create more success and passion. For more information, visit https://healthleaderco.com/
Author links:
Website: https://healthleaderco.com/
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“Building a Thriving Hands-On Practice”, by Elicia Crook, Massage & Bodywork magazine, Spring 2025.
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