Turning the Tables, with Polly Yakovich and Stephen Woessner

Polly Yakovich’s Bio:

Polly Yakovich is Co-founder and Chief Strategist at A Brave New, a Seattle digital marketing agency focused on helping businesses accelerate their growth through inbound marketing, branding, and web design. She specializes in working with clients to identify barriers to their growth and overcoming them with strategic content and marketing tactics. She has more than fifteen years of experience in digital marketing and branding.

Stephen Woessner’s Bio:

Stephen Woessner is the Founder and CEO of Predictive ROI and the host of the Onward Nation podcast, a top-rated podcast for learning how business owners think, act, and achieve success. Onward Nation is listened to in more than 120 countries around the world. He is the author of three bestselling books including the Amazon #1 Bestseller Profitable Podcasting. He is also a speaker, trainer, and his digital marketing insights have been featured in SUCCESS, Entrepreneur, The Washington Post, Forbes, Inc. Magazine, and other media.

What you’ll learn about in this episode:

• Why Polly has always been fascinated by learning how things work and asking questions, and how vulnerability is the foundation of inspiring trust from others
• What the psychological principle of Positive Regard is, and why it serves as one of the core tenets at A Brave New
• Why Polly gets fulfillment from helping clients recognize, identify and adapt to barriers to their growth
• Why getting past the "forbidden thing", the barrier to growth, is the key to creating new possibilities in your business
• Why inbound marketing is trendy thanks to Hubspot's reputation despite the story being more nuanced than that, and why outbound marketing's role is often underappreciated and still necessary
• How the team at A Brave New specializes in blending both inbound and outbound marketing to get maximum impact
• What account-based marketing is and how it offers unique and specific benefits to help you tailor your marketing efforts for better results
• Why account-based marketing needs great alignment and collaboration between your marketing and sales teams, and why the key is to offer authenticity and value
• Why it is more important to do account-based marketing well than to go big, and why delighting someone is easier than it might seem
• How Polly approaches the complicated task of tracking marketing success and ROI, and which KPIs she focuses on to get a sense of the bigger picture

Additional resources:  

• A Brave New’s website: www.abravenew.com