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Building a Better Agency/Client Relationship, with Stacey Singer

A Brave New Podcast

Release Date: 03/17/2021

Curiosity, Continuous Learning & Embracing Constant Change, with Alison Tyrrell show art Curiosity, Continuous Learning & Embracing Constant Change, with Alison Tyrrell

A Brave New Podcast

Alison Tyrrell is the Head of Marketing at SilverCloud Health. She is a multi-award-winning marketer, with over 17 years of global marketing & communications experience. She has worked in multiple countries, with some of the world's largest brands. Alison has a keen interest in psychology, behavioral economics and anthropology and brings these learnings and insights to her work where possible. She is motivated and passionate about using marketing for positive impact and has spent the last 7 years within ESG and Healthtech. What you’ll learn about in this episode: How marketing in healthtech...

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Building A Marketing Strategy, with Josh Dougherty show art Building A Marketing Strategy, with Josh Dougherty

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Josh Dougherty is a brand strategist, speaker, and the founder and CEO of A Brave New, a Seattle-based B2B digital marketing agency specializing in tech and healthcare. Over the last decade plus, he’s worked with clients to develop unique brands and accelerate business growth using web design, inbound marketing, account-based marketing strategies. What you’ll learn about in this episode: The benefits of building a developing a marketing strategy How strategy differs from tactics How to build a marketing strategy that thrives in disruption The importance of data and research How to...

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Avoiding Marketing Extinction Through Continuous Learning, with Josh Dougherty show art Avoiding Marketing Extinction Through Continuous Learning, with Josh Dougherty

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Josh Dougherty is a brand strategist, speaker, and the founder and CEO of A Brave New, a Seattle-based B2B digital marketing agency specializing in tech and healthcare. Over the last decade plus, he’s worked with clients to develop unique brands and accelerate business growth using web design, inbound marketing, account-based marketing strategies. What you’ll learn about in this episode: What specific dinosaur fossils you can see at Bozeman’s Museum of the Rockies Why marketers are typically more at risk of a slow extinction vs. a sudden one (aka the meteorite that killed the dinosaurs)...

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Creating A Strong Visual Brand, with Phil Padilla show art Creating A Strong Visual Brand, with Phil Padilla

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A Brave New’s Art Director Phil Padilla brings with him over 15 years of experience, including 12 years of freelancing for some of the top Seattle creative agencies including Touch Worldwide and Hey, Advertising. Through this he has partnered with brands like Starbucks, Microsoft, and Philips to build expert branding and product development. His work has been recognized twice by the M Award for custom product packaging. Phil is a content creator consistently recognized by partners as being a story-builder, embracing change with enthusiasm, owning major project deliverables from beginning to...

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Working With Stakeholders On Brand & Strategy Projects, with Josh Dougherty show art Working With Stakeholders On Brand & Strategy Projects, with Josh Dougherty

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Josh Dougherty is a brand strategist, speaker, and the founder and CEO of A Brave New, a Seattle-based B2B digital marketing agency specializing in tech and healthcare. Over the last decade plus, he’s worked with clients to develop unique brands and accelerate business growth using web design, inbound marketing, account-based marketing strategies. What you’ll learn about in this episode: Why multiple viewpoints are essential in branding and strategy projects Why we fear giving (too many) stakeholders a voice How projects can be transformed by embracing stakeholder involvement Tools for: ...

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The State of Content, with Josh Dougherty show art The State of Content, with Josh Dougherty

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Josh Dougherty is a brand strategist, speaker, and the founder and CEO of A Brave New, a Seattle-based B2B digital marketing agency specializing in tech and healthcare. Over the last decade plus, he’s worked with clients to develop unique brands and accelerate business growth using web design, inbound marketing, account-based marketing strategies. What you’ll learn about in this episode: Content trends - what everyone should be considering/thinking deeply about  The ways we excite and energize people about our products and our services aren't going to change - even if the way we...

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Peripheral Thinking And Innovation, with Paul Daniels show art Peripheral Thinking And Innovation, with Paul Daniels

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Paul Daniels is a keynote speaker and Founder & CEO of Peripheral Thinkers™ - a collaborative think-tank – where entrepreneurs, business owners, and corporate leaders learn, share, and apply lessons that propel their companies beyond obstacles and change the trajectory of industries worldwide.  He is also the Chief Revenue Officer for Intelligent Contacts (a communications and payments SaaS company), Board Advisor for two start-ups, and author (book release May 2022). Paul was labeled stupid, slow, lazy, and a daydreamer as a child. Undeterred, Paul has successfully applied lessons...

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Branding Is Memory Curation, with Josh Dougherty show art Branding Is Memory Curation, with Josh Dougherty

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Josh Dougherty is a brand strategist, speaker, and the founder and CEO of A Brave New, a Seattle-based B2B digital marketing agency specializing in tech and healthcare. Over the last decade plus, he’s worked with clients to develop unique brands and accelerate business growth using web design, inbound marketing, account-based marketing strategies. A company is only as important as the memory it leaves in its customer’s minds. In this episode Josh will explore: Why branding is important Why entrepreneurs and founders should focus on branding The connection between branding and memory 3...

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It’s Bittersweet: Polly is leaving ABN, with Josh Dougherty show art It’s Bittersweet: Polly is leaving ABN, with Josh Dougherty

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Polly Yakovich is Co-founder and CMO at A Brave New, a Seattle digital marketing agency focused on helping businesses accelerate their growth through inbound marketing, branding, and web design. She specializes in working with clients to identify barriers to their growth and overcoming them with strategic content and marketing tactics. She has more than fifteen years of experience in digital marketing and branding. What you’ll learn about in this episode: How Josh and Polly built A Brave New and their lessons learned in that process Key challenges businesses face as they start out and begin...

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ABM is B2B Marketing 2.0, with Polly Yakovich show art ABM is B2B Marketing 2.0, with Polly Yakovich

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Polly Yakovich is Co-founder and CMO at A Brave New, a Seattle digital marketing agency focused on helping businesses accelerate their growth through inbound marketing, branding, and web design. She specializes in working with clients to identify barriers to their growth and overcoming them with strategic content and marketing tactics. She has more than fifteen years of experience in digital marketing and branding. What you’ll learn about in this episode: Why ABM is becoming synonymous with B2B Marketing - the only method that is successful How ABM can bring you business transformation with...

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More Episodes

Stacey Singer loves agencies. She believes that when they are at their best, agencies are unmatched in the value they can bring clients. Stacey's 25+ year career has given her a unique perspective on what drives client retention and growth.

She has successfully led and grown multiple agencies specializing in different marketing disciplines from advertising to market research—and in varied business situations from a 3-person start-up to a 1,000 person turn-around.

Before starting her consultancy, Stacey developed and led an industry-first global, client satisfaction program for the world’s largest marketing communications company. This work gave her great insight into what clients value most and how agencies can differentiate themselves.

Stacey now helps agencies keep and grow business. Her work includes consulting and training on an account, office, network, or holding company level.

What you’ll learn about in this episode:

  • What key trends Stacey has identified within the agency/client relationship that have been accelerated by the impact of the global pandemic
  • Why it's crucial to do the work needed to truly understand your clients' needs and pain points, and what important role client services and account managers can play in this
  • Why there is a trend toward clients working with more and a broader variety of agencies, and why culture can be an important competitive advantage
  • Stacey shares a favorite, easy exercise to help you better see from someone else's perspective and develop greater empathy
  • Why your incentives, rewards and systems should be tailored to and reflect the values your company believes in
  • What steps clients can take to maximize the productivity and collaboration of their relationships with the agencies they work with
  • What key turning points and moments Stacey has experienced over the arc of her career, and what lessons she has learned as a woman in business leadership
  • What skills marketers should develop to be successful today, and why soft skills can help you adapt to the necessarily nimbleness in today’s market

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