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Meeting End of the Year Goals, with Josh Dougherty

A Brave New Podcast

Release Date: 12/08/2021

Creating A Strong Visual Brand, with Phil Padilla show art Creating A Strong Visual Brand, with Phil Padilla

A Brave New Podcast

A Brave New’s Art Director Phil Padilla brings with him over 15 years of experience, including 12 years of freelancing for some of the top Seattle creative agencies including Touch Worldwide and Hey, Advertising. Through this he has partnered with brands like Starbucks, Microsoft, and Philips to build expert branding and product development. His work has been recognized twice by the M Award for custom product packaging. Phil is a content creator consistently recognized by partners as being a story-builder, embracing change with enthusiasm, owning major project deliverables from beginning to...

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Working With Stakeholders On Brand & Strategy Projects, with Josh Dougherty show art Working With Stakeholders On Brand & Strategy Projects, with Josh Dougherty

A Brave New Podcast

Josh Dougherty is a brand strategist, speaker, and the founder and CEO of A Brave New, a Seattle-based B2B digital marketing agency specializing in tech and healthcare. Over the last decade plus, he’s worked with clients to develop unique brands and accelerate business growth using web design, inbound marketing, account-based marketing strategies. What you’ll learn about in this episode: Why multiple viewpoints are essential in branding and strategy projects Why we fear giving (too many) stakeholders a voice How projects can be transformed by embracing stakeholder involvement Tools for: ...

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The State of Content, with Josh Dougherty show art The State of Content, with Josh Dougherty

A Brave New Podcast

Josh Dougherty is a brand strategist, speaker, and the founder and CEO of A Brave New, a Seattle-based B2B digital marketing agency specializing in tech and healthcare. Over the last decade plus, he’s worked with clients to develop unique brands and accelerate business growth using web design, inbound marketing, account-based marketing strategies. What you’ll learn about in this episode: Content trends - what everyone should be considering/thinking deeply about  The ways we excite and energize people about our products and our services aren't going to change - even if the way we...

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Peripheral Thinking And Innovation, with Paul Daniels show art Peripheral Thinking And Innovation, with Paul Daniels

A Brave New Podcast

Paul Daniels is a keynote speaker and Founder & CEO of Peripheral Thinkers™ - a collaborative think-tank – where entrepreneurs, business owners, and corporate leaders learn, share, and apply lessons that propel their companies beyond obstacles and change the trajectory of industries worldwide.  He is also the Chief Revenue Officer for Intelligent Contacts (a communications and payments SaaS company), Board Advisor for two start-ups, and author (book release May 2022). Paul was labeled stupid, slow, lazy, and a daydreamer as a child. Undeterred, Paul has successfully applied lessons...

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Branding Is Memory Curation, with Josh Dougherty show art Branding Is Memory Curation, with Josh Dougherty

A Brave New Podcast

Josh Dougherty is a brand strategist, speaker, and the founder and CEO of A Brave New, a Seattle-based B2B digital marketing agency specializing in tech and healthcare. Over the last decade plus, he’s worked with clients to develop unique brands and accelerate business growth using web design, inbound marketing, account-based marketing strategies. A company is only as important as the memory it leaves in its customer’s minds. In this episode Josh will explore: Why branding is important Why entrepreneurs and founders should focus on branding The connection between branding and memory 3...

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It’s Bittersweet: Polly is leaving ABN, with Josh Dougherty show art It’s Bittersweet: Polly is leaving ABN, with Josh Dougherty

A Brave New Podcast

Polly Yakovich is Co-founder and CMO at A Brave New, a Seattle digital marketing agency focused on helping businesses accelerate their growth through inbound marketing, branding, and web design. She specializes in working with clients to identify barriers to their growth and overcoming them with strategic content and marketing tactics. She has more than fifteen years of experience in digital marketing and branding. What you’ll learn about in this episode: How Josh and Polly built A Brave New and their lessons learned in that process Key challenges businesses face as they start out and begin...

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ABM is B2B Marketing 2.0, with Polly Yakovich show art ABM is B2B Marketing 2.0, with Polly Yakovich

A Brave New Podcast

Polly Yakovich is Co-founder and CMO at A Brave New, a Seattle digital marketing agency focused on helping businesses accelerate their growth through inbound marketing, branding, and web design. She specializes in working with clients to identify barriers to their growth and overcoming them with strategic content and marketing tactics. She has more than fifteen years of experience in digital marketing and branding. What you’ll learn about in this episode: Why ABM is becoming synonymous with B2B Marketing - the only method that is successful How ABM can bring you business transformation with...

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Design Thinking, with Hannah Berson show art Design Thinking, with Hannah Berson

A Brave New Podcast

Hannah is the founder and CEO of SALT Collaboratory, a consulting company that helps clients acquire Design Thinking skills to amplify focus, collaboration and creativity in their work. Prior to SALT Collaboratory, Hannah was a Principal at leading consulting firms including Point B in Seattle and Cap Gemini Ernst and Young (CGEY) in London. Hannah uses Design Thinking to help clients develop deeper insights into problem spaces and create more innovative solutions to their prioritized challenges. Her work helps teams become more engaged, aligned, productive, diverse and optimistic in their...

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How We Work With Clients (And Why It Works), with Polly Yakovich show art How We Work With Clients (And Why It Works), with Polly Yakovich

A Brave New Podcast

For many, working relationships can start to fray, particularly when things get stressful and busy. As we close another pandemic year and start a new one, it's a great time to re-examine those relationships and work on improving them. For effectiveness, and because we spend a lot of time with the people we work with - internally and externally. Polly walks you through the A Brave New guide to working well together, honest conversations, and repair when things go wrong.

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Reflecting on 2021, with Josh Dougherty show art Reflecting on 2021, with Josh Dougherty

A Brave New Podcast

As we begin to wrap up 2021, we look back on the lessons we’ve learned and the experiences we have had. In this episode of A Brave New Podcast, A Brave New’s co-founder and CEO Josh Dougherty returns to reflect with Polly on the year.

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Josh Dougherty is the CEO and a co-founder of A Brave New, a Seattle marketing agency focused on helping businesses accelerate their growth through inbound marketing, branding, and web design. He specializes in working with clients to identify barriers to their growth and overcoming those barriers with strategic content and marketing tactics. He has more than a decade of experience in digital marketing and branding.

What you’ll learn about in this episode:

  • How to achieve your goals in the final weeks of the year
  • What action items will bring you the closest to meeting end of year goals
  • Should you focus on more direct or indirect marketing and messaging during Q4
  • What ways can you increase the urgency on your website or user journey
  • How to spend the remaining money in your budget before you lose it
  • What can you do to better understand your customers next year
  • How many KPIs should you have each year to get the most reward

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