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How Care2U Delivers High-Acuity Care at Home, with Lon Hecht

A Brave New Podcast

Release Date: 04/15/2026

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Lon Hecht is a seasoned healthcare executive with over 25 years of experience leading transformative growth. He joined Care2U as Chief Growth Officer in 2023 and became CEO in 2024, reflecting his strategic vision and results-driven leadership. Previously, Lon was SVP of Growth at Optum Home and Community Care, where he helped integrate and scale innovative healthcare models, including naviHealth, Landmark, Prospero, and Optum at Home.

His leadership portfolio includes roles as Chief Commercial Officer at Utilize Health, VP of Payor and Provider Markets at Teladoc, Founder and CEO of QuickSeeMD, and VP of Sales at eviCore. Known for delivering exponential growth and building high-performing teams, Lon is a recognized leader in value-based care. He combines entrepreneurial drive with operational expertise and a strong network across payor and provider markets.

Lon holds a B.S. in Marketing from West Chester University of Pennsylvania and resides with his family on the Jersey Shore.

What you’ll learn about in this episode:

  • How Care2U has positioned its brand around a disruptive care model, delivering high acuity care at home, and how that promise is translated into messaging that makes a complex healthcare service understandable to different audiences.
  • How Care2U differentiates its brand by owning a distinct positioning around acuity, access, and cost in a way that resonates with both payers and patients. 
  • The real-world patient impact of receiving hospital-level care at home, combined with a rapid-response model that deploys clinicians within 2-4 hours to deliver high-acuity treatment at home.
  • How payer alignment shapes credibility, and why the ability to speak directly to the insurance economics is important when scaling a healthcare brand.
  • How Care2U aligns with insurers and differentiates from both hospital at home programs and urgent care providers.
  • Why spending more time with patients and less time spent in waiting rooms leads to better outcomes and smarter care decisions.
  • The measurable clinical outcomes behind the NPS (Net Promoter Score) model including hospital escalation rates, strong patient experiences, and effective and safe recovery at home.
  • Where this care model is headed next and the broader vision for transforming the future of healthcare delivery, following its success in the New York market.

Additional resources: