PR Fundamentals for Healthcare, with Danielle Ruckert
A Brave New Podcast
Danielle Ruckert has built RH Strategic’s healthcare practice into a hub for some of the industry’s most urgent conversations. She consistently and deftly guides clients through thorny issues—from Medicaid cuts for rural providers to new technologies reshaping organ transplantation—shaping messages that resonate with policymakers, patients and investors alike. Her leadership has expanded the firm’s portfolio into women’s health, hospital systems and reputation management, adding to longstanding strengths in health IT and medical devices. She is especially passionate about bringing...
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Building a Great Healthcare Brand Via Consistent Experience, with Gail Findlay-Shirras
A Brave New Podcast
Gail is passionate about fostering awareness and helping Canadians feel educated and empowered to take control of their health. She is driven to connect more people with high-quality healthcare because she wholeheartedly believes that proactive and preventive actions lead to better health outcomes. To this end, she is always seeking new opportunities and innovative methods to share Harrison’s clinical knowledge and expertise, ensuring as many people as possible feel informed and supported. Her professional background is enriched by a variety of experiences, including roles in marketing...
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Tools To Empower Teams To Live Your Brand, with Josh Dougherty
A Brave New Podcast
Josh Dougherty is a brand strategist, speaker, and the founder and CEO of A Brave New, a Seattle-based B2B digital marketing agency specializing in tech and healthcare. Over the last decade plus, he’s worked with clients to develop unique brands and accelerate business growth using web design, inbound marketing, and account-based marketing strategies. What you’ll learn about in this episode: The importance of team-wide brand ownership, and why brand only becomes real when it’s embraced across the entire organization, not just marketing, to drive authenticity, credibility, and emotional...
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Building Member Trust and Engagement, with Annie Furlong
A Brave New Podcast
Annie Furlong is VP of Consumer and Growth (B2C) Marketing at Carrum Health. Annie brings 15+ years of experience as a B2C, B2B2C, and B2B marketer and people manager to healthtech and employer benefits markets. She has worked at and consulted for startups, associations, and large publicly traded organizations. As a strategic, creative, & energetic marketer, Annie’s professional passions include business and account strategy, process creation & improvement, shaping customer experiences, professional development and women’s leadership, driving adoption and engagement of products,...
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When To Pursue A Brand Refresh, with Adam Taylor
A Brave New Podcast
Adam Taylor is a multidisciplinary designer, illustrator, and educator with more than 15 years of professional experience in Utah, Michigan, and Seattle. Throughout his career, he has worn many hats within the ever-evolving world of design, but his strongest affinities lie in strategic brand development, UI/UX, and illustration. Adam also serves as a remote Assistant Professor of Graphic Design at Michigan State University, where he teaches courses on design tools, theory, and brand identity development. Outside of work, he’s an occasional exhibiting fine artist, a novice dungeon master for...
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Branding In A Regulated Space, with Jen Bruursema
A Brave New Podcast
Jen Bruursema is Senior Director of Marketing and PR at DELFI Diagnostics, where she leads marketing strategy for FirstLook Lung, a blood-based test for early lung cancer detection. With more than 20 years in healthcare diagnostics, Jen has built her career at the intersection of complex science and human behavior. She got her start at Digene, where she commercialized the first FDA-approved HPV DNA test for cervical cancer screening, and has since held marketing leadership roles at QIAGEN, Ariosa Diagnostics (acquired by Roche), Karius, IDbyDNA (acquired by Illumina), Metabiota (acquired...
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How To Build a Brand When Trust is the Product, With Erica Klinger
A Brave New Podcast
Erica Klinger is the VP of Marketing at AMCP, the professional association for managed care pharmacy professionals, where she works to optimize medicine and improve lives with a diverse group of stakeholders from health plans, PBMs, policymakers, biopharma, students and educational institutions. Under her leadership, AMCP was recognized by ASAE in 2025 for a Gold Circle Award for best website and a Power of Associations Award for addressing health disparities in medication through an awareness campaign. Erica is active on brand and marketing advisory groups such as the National Health Council...
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Edelman Trust Barometer, With Josh Dougherty
A Brave New Podcast
Josh Dougherty is a brand strategist, speaker, and the founder and CEO of A Brave New, a Seattle-based B2B digital marketing agency specializing in tech and healthcare. Over the last decade plus, he’s worked with clients to develop unique brands and accelerate business growth using web design, inbound marketing, and account-based marketing strategies. What you’ll learn about in this episode: Key findings from the 2025-2026 Edelman Trust Barometer and what they reveal about global mistrust trends. How declining public trust and societal insularity are reshaping marketing strategy. Why...
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Securing Your IT - Why It Matters For Healthcare Brands, with Kevin Gemeroy
A Brave New Podcast
Kevin is a fourth generation Seattle entrepreneur and small business owner who founded Dynamic Computing in the year 2000 while attending the Foster School of Business at the University of Washington. Over the past 20+ years, Kevin has built Dynamic Computing from the ground up into the thriving small business it is today. Kevin holds degrees in both Business Administration and Political Science from the University of Washington in Seattle. He was recognized as Washington State’s Mr. Future Business Leader in 1998 and as a Puget Sound Business Journal 40 under 40 honoree in 2018. Outside of...
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PointClickCare Rebrand, with Saige Carpenter
A Brave New Podcast
Saige Carpenter is the Director of Brand Marketing at PointClickCare, where she leads brand strategy, enterprise positioning, and integrated marketing programs designed to build and protect brand equity, establish trust, and fuel buying consideration. She spearheaded the company’s enterprise-wide brand refresh and ensures the brand shows up clearly and credibly at every stage of the buyer journey. With a background in sales across long-term post-acute care, Saige brings a future-focused, commercially grounded approach to brand—rooted in real buyer insight, market understanding, and...
info_outlineDanielle Ruckert has built RH Strategic’s healthcare practice into a hub for some of the industry’s most urgent conversations.
She consistently and deftly guides clients through thorny issues—from Medicaid cuts for rural providers to new technologies reshaping organ transplantation—shaping messages that resonate with policymakers, patients and investors alike.
Her leadership has expanded the firm’s portfolio into women’s health, hospital systems and reputation management, adding to longstanding strengths in health IT and medical devices. She is especially passionate about bringing visibility to underrepresented areas of healthcare, from women’s health innovations to reform in the transplant system.
Danielle’s strategic eye is matched by her curiosity: She’s constantly scanning the policy environment, exploring new tools and mentoring colleagues who share her passion for communications and healthcare. That mix of industry fluency and forward vision has made her a trusted partner to companies navigating one of the most complicated and consequential sectors of the economy.
What you’ll learn about in this episode:
- How PR (public relations) validates your brand in the “court of public opinion” ensuring your positioning, messaging, and values actually resonate in the real world.
- How consistency across channels builds (or breaks) trust by maintaining the same brand story across social, website, and executive voices to maintain credibility.
- Why PR is a powerful brand signal, not just a comms function, and how earned media shapes perception at scale and reinforces your entire brand ecosystem.
- Why your executive team are essential ambassadors for your brand, and how to activate them via thought leadership on platforms like LinkedIn.
- Why patient storytelling is the anchor for all healthcare brands, and how leading organizations align messaging back to patient impact to create relevance and trust.
- What you need to build a high-performing PR program from an audience and objective setting to executive visibility, media, and thought leadership.
- How to uncover white space and stay ahead of risk using social listening and intelligence to identify emerging narratives before your competitors do.
- The difference between healthcare and health tech PR strategies like how traditional healthcare relies on data and outcomes, while health tech leans into innovation.
- How to align innovation storytelling with buyer-readiness in a way that meets more conservative buyers, like health systems, where they are.
- Why AI search is becoming your most important audience and how to think about AEO (AI Engine Optimization) to stay discoverable.
Additional resources: