Keys To Building A Great Culture, with Chad Kearns
A Brave New Podcast
Chad Kearns is a Senior Vice President at Fired Up! Culture, bringing nearly 15 years of experience in building teams and leading organizations to his work in helping leaders build culture and engagement in the organizations they lead. Before joining Fired Up! Culture in 2022, Chad headed a 50+ person marketing agency, guiding the organization through multiple growth periods and acquisitions. During that time, he built seven-figure service lines from the ground up, developed leaders and executives who elevated their teams, and drove the kind of employee engagement that produces...
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How Care2U Delivers High-Acuity Care at Home, with Lon Hecht
A Brave New Podcast
Lon Hecht is a seasoned healthcare executive with over 25 years of experience leading transformative growth. He joined Care2U as Chief Growth Officer in 2023 and became CEO in 2024, reflecting his strategic vision and results-driven leadership. Previously, Lon was SVP of Growth at Optum Home and Community Care, where he helped integrate and scale innovative healthcare models, including naviHealth, Landmark, Prospero, and Optum at Home. His leadership portfolio includes roles as Chief Commercial Officer at Utilize Health, VP of Payor and Provider Markets at Teladoc, Founder and CEO of...
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PR Fundamentals for Healthcare, with Danielle Ruckert
A Brave New Podcast
Danielle Ruckert has built RH Strategic’s healthcare practice into a hub for some of the industry’s most urgent conversations. She consistently and deftly guides clients through thorny issues—from Medicaid cuts for rural providers to new technologies reshaping organ transplantation—shaping messages that resonate with policymakers, patients and investors alike. Her leadership has expanded the firm’s portfolio into women’s health, hospital systems and reputation management, adding to longstanding strengths in health IT and medical devices. She is especially passionate about bringing...
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Building a Great Healthcare Brand Via Consistent Experience, with Gail Findlay-Shirras
A Brave New Podcast
Gail is passionate about fostering awareness and helping Canadians feel educated and empowered to take control of their health. She is driven to connect more people with high-quality healthcare because she wholeheartedly believes that proactive and preventive actions lead to better health outcomes. To this end, she is always seeking new opportunities and innovative methods to share Harrison’s clinical knowledge and expertise, ensuring as many people as possible feel informed and supported. Her professional background is enriched by a variety of experiences, including roles in marketing...
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Tools To Empower Teams To Live Your Brand, with Josh Dougherty
A Brave New Podcast
Josh Dougherty is a brand strategist, speaker, and the founder and CEO of A Brave New, a Seattle-based B2B digital marketing agency specializing in tech and healthcare. Over the last decade plus, he’s worked with clients to develop unique brands and accelerate business growth using web design, inbound marketing, and account-based marketing strategies. What you’ll learn about in this episode: The importance of team-wide brand ownership, and why brand only becomes real when it’s embraced across the entire organization, not just marketing, to drive authenticity, credibility, and emotional...
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Building Member Trust and Engagement, with Annie Furlong
A Brave New Podcast
Annie Furlong is VP of Consumer and Growth (B2C) Marketing at Carrum Health. Annie brings 15+ years of experience as a B2C, B2B2C, and B2B marketer and people manager to healthtech and employer benefits markets. She has worked at and consulted for startups, associations, and large publicly traded organizations. As a strategic, creative, & energetic marketer, Annie’s professional passions include business and account strategy, process creation & improvement, shaping customer experiences, professional development and women’s leadership, driving adoption and engagement of products,...
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When To Pursue A Brand Refresh, with Adam Taylor
A Brave New Podcast
Adam Taylor is a multidisciplinary designer, illustrator, and educator with more than 15 years of professional experience in Utah, Michigan, and Seattle. Throughout his career, he has worn many hats within the ever-evolving world of design, but his strongest affinities lie in strategic brand development, UI/UX, and illustration. Adam also serves as a remote Assistant Professor of Graphic Design at Michigan State University, where he teaches courses on design tools, theory, and brand identity development. Outside of work, he’s an occasional exhibiting fine artist, a novice dungeon master for...
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Branding In A Regulated Space, with Jen Bruursema
A Brave New Podcast
Jen Bruursema is Senior Director of Marketing and PR at DELFI Diagnostics, where she leads marketing strategy for FirstLook Lung, a blood-based test for early lung cancer detection. With more than 20 years in healthcare diagnostics, Jen has built her career at the intersection of complex science and human behavior. She got her start at Digene, where she commercialized the first FDA-approved HPV DNA test for cervical cancer screening, and has since held marketing leadership roles at QIAGEN, Ariosa Diagnostics (acquired by Roche), Karius, IDbyDNA (acquired by Illumina), Metabiota (acquired...
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How To Build a Brand When Trust is the Product, With Erica Klinger
A Brave New Podcast
Erica Klinger is the VP of Marketing at AMCP, the professional association for managed care pharmacy professionals, where she works to optimize medicine and improve lives with a diverse group of stakeholders from health plans, PBMs, policymakers, biopharma, students and educational institutions. Under her leadership, AMCP was recognized by ASAE in 2025 for a Gold Circle Award for best website and a Power of Associations Award for addressing health disparities in medication through an awareness campaign. Erica is active on brand and marketing advisory groups such as the National Health Council...
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Edelman Trust Barometer, With Josh Dougherty
A Brave New Podcast
Josh Dougherty is a brand strategist, speaker, and the founder and CEO of A Brave New, a Seattle-based B2B digital marketing agency specializing in tech and healthcare. Over the last decade plus, he’s worked with clients to develop unique brands and accelerate business growth using web design, inbound marketing, and account-based marketing strategies. What you’ll learn about in this episode: Key findings from the 2025-2026 Edelman Trust Barometer and what they reveal about global mistrust trends. How declining public trust and societal insularity are reshaping marketing strategy. Why...
info_outlineHe is also the Chief Revenue Officer for Intelligent Contacts (a communications and payments SaaS company), Board Advisor for two start-ups, and author (book release May 2022).
Paul was labeled stupid, slow, lazy, and a daydreamer as a child. Undeterred, Paul has successfully applied lessons from one experience to the next. From personal to professional. Industry to society. Battlefield to cornfield. His unique perspectives on challenging conventions and creating unlimited paths to success, regardless of market conditions, have influenced companies of all sizes, including GE, UnitedHealthcare, Atos, WebMD, and AT&T.
Five decades removed from his childhood labels, Paul's achievements as an executive, entrepreneur, advisor, inventor, and speaker span two dozen industries, 27 countries, and more than $2.3 billion in new annual revenue.
What you’ll learn about in this episode:
- Gain a basic understanding of peripheral thinking.
- Learn how peripheral thinking can drive innovation.
- Learn how removing your focus from the challenge you face to focus and learn about things on the periphery of that challenge can lead to breakthroughs.
- Discover what a baker in Bulgaria and JFK have to do with innovation.
- Uncover practical steps to take to start building an idea repository that you can leverage to solve difficult problems in unique ways.
- Learn how peripheral thinking can help you pivot quickly to react to an ever-changing business environment.
- Take away actionable steps to start exercising your peripheral thinking muscles.
Additional Resources: