Avoiding Marketing Extinction Through Continuous Learning, with Josh Dougherty
Release Date: 05/25/2022
The Power Of Brand, with Fabian Geyrhalter
A Brave New Podcast
Fabian Geyrhalter is a brand strategist and creative director who was born in Vienna, Austria and has been living in Los Angeles for well over half his life. He understands that any venture can turn into an admired brand if developed in an intrinsic, holistic, and methodological manner. Fabian has deep expertise in guiding companies through their brand transformations and has been sought out by companies such as Marriott International, Warner Brothers, Match Group, Honeywell, Kaplan, and Randstad. His thoughts on branding have appeared in publications like Inc., Forbes, Entrepreneur, and The...
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How Trust Builds High Functioning Teams, with Hunter Gatewood
A Brave New Podcast
Hunter Gatewood teaches individuals and teams how to build their dream team through tactical moves and healthy work relationships. His course “The Six Culture Builders for Team Leaders” is the shortest and most encouraging leadership program out there for people who lead from the middle of their organization. His experience includes work as a social worker and coaching change management and process improvement for 200+ work teams. What you’ll learn about in this episode: Hunter’s unique approach to coaching mid-level leaders in organizations to build strong and resilient teams Why...
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Marketing As A Catalyst For Growth, with Deepika Kumar
A Brave New Podcast
Deepika is a marketing leader with over 20 years of experience in building global brands, driving revenue growth, and achieving business impact for technology companies. As the Chief Marketing Officer at CareJourney, she is responsible for the development and execution of the company’s marketing strategy, positioning, brand management, and demand generation programs. Prior to CareJourney, Deepika served in leadership positions at several well-known B2B companies, including Bloomberg Law (a Bloomberg, LP company), CEB (now Gartner), and Claraview (a division of Teradata) where she...
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Curiosity, Continuous Learning & Embracing Constant Change, with Alison Tyrrell
A Brave New Podcast
Alison Tyrrell is the Head of Marketing at SilverCloud Health. She is a multi-award-winning marketer, with over 17 years of global marketing & communications experience. She has worked in multiple countries, with some of the world's largest brands. Alison has a keen interest in psychology, behavioral economics and anthropology and brings these learnings and insights to her work where possible. She is motivated and passionate about using marketing for positive impact and has spent the last 7 years within ESG and Healthtech. What you’ll learn about in this episode: How marketing in healthtech...
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Building A Marketing Strategy, with Josh Dougherty
A Brave New Podcast
Josh Dougherty is a brand strategist, speaker, and the founder and CEO of A Brave New, a Seattle-based B2B digital marketing agency specializing in tech and healthcare. Over the last decade plus, he’s worked with clients to develop unique brands and accelerate business growth using web design, inbound marketing, account-based marketing strategies. What you’ll learn about in this episode: The benefits of building a developing a marketing strategy How strategy differs from tactics How to build a marketing strategy that thrives in disruption The importance of data and research How to...
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Avoiding Marketing Extinction Through Continuous Learning, with Josh Dougherty
A Brave New Podcast
Josh Dougherty is a brand strategist, speaker, and the founder and CEO of A Brave New, a Seattle-based B2B digital marketing agency specializing in tech and healthcare. Over the last decade plus, he’s worked with clients to develop unique brands and accelerate business growth using web design, inbound marketing, account-based marketing strategies. What you’ll learn about in this episode: What specific dinosaur fossils you can see at Bozeman’s Museum of the Rockies Why marketers are typically more at risk of a slow extinction vs. a sudden one (aka the meteorite that killed the dinosaurs)...
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Creating A Strong Visual Brand, with Phil Padilla
A Brave New Podcast
A Brave New’s Art Director Phil Padilla brings with him over 15 years of experience, including 12 years of freelancing for some of the top Seattle creative agencies including Touch Worldwide and Hey, Advertising. Through this he has partnered with brands like Starbucks, Microsoft, and Philips to build expert branding and product development. His work has been recognized twice by the M Award for custom product packaging. Phil is a content creator consistently recognized by partners as being a story-builder, embracing change with enthusiasm, owning major project deliverables from beginning to...
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Working With Stakeholders On Brand & Strategy Projects, with Josh Dougherty
A Brave New Podcast
Josh Dougherty is a brand strategist, speaker, and the founder and CEO of A Brave New, a Seattle-based B2B digital marketing agency specializing in tech and healthcare. Over the last decade plus, he’s worked with clients to develop unique brands and accelerate business growth using web design, inbound marketing, account-based marketing strategies. What you’ll learn about in this episode: Why multiple viewpoints are essential in branding and strategy projects Why we fear giving (too many) stakeholders a voice How projects can be transformed by embracing stakeholder involvement Tools for: ...
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The State of Content, with Josh Dougherty
A Brave New Podcast
Josh Dougherty is a brand strategist, speaker, and the founder and CEO of A Brave New, a Seattle-based B2B digital marketing agency specializing in tech and healthcare. Over the last decade plus, he’s worked with clients to develop unique brands and accelerate business growth using web design, inbound marketing, account-based marketing strategies. What you’ll learn about in this episode: Content trends - what everyone should be considering/thinking deeply about The ways we excite and energize people about our products and our services aren't going to change - even if the way we...
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Peripheral Thinking And Innovation, with Paul Daniels
A Brave New Podcast
Paul Daniels is a keynote speaker and Founder & CEO of Peripheral Thinkers™ - a collaborative think-tank – where entrepreneurs, business owners, and corporate leaders learn, share, and apply lessons that propel their companies beyond obstacles and change the trajectory of industries worldwide. He is also the Chief Revenue Officer for Intelligent Contacts (a communications and payments SaaS company), Board Advisor for two start-ups, and author (book release May 2022). Paul was labeled stupid, slow, lazy, and a daydreamer as a child. Undeterred, Paul has successfully applied lessons...
info_outlineWhat you’ll learn about in this episode:
- What specific dinosaur fossils you can see at Bozeman’s Museum of the Rockies
- Why marketers are typically more at risk of a slow extinction vs. a sudden one (aka the meteorite that killed the dinosaurs)
- How this slow extinction can be be avoided by embracing continuous learning
- Why books, blogs & podcasts, a community of learning should all play a part in your learning mix
- How to turn your learning into action by implementing just 1 think for each resource you consume
Additional resources:
- 5 Suggested Books To Read Right Now
- No Rules Rules: Netflix and the Culture of Reinvention
- ABM is B2B.: Why B2B Marketing and Sales is Broken and How to Fix it
- The Disruption Mindset
- This is Marketing: You Can't Be Seen Until You Learn To See
- Essentialism: The Disciplined Pursuit of Less
- 5 Blogs To Start Reading If You Don’t Already (not exclusively marketing, also general business to get you to think broadly)
- Marketing Artificial Intelligence Institute Blog
- Neil Patel’s Blog
- McKinsey Blog
- MIT Sloan Management Review
- Content Marketing Institute
- Josh Dougherty on LinkedIn
- A Brave New’s Website