loader from loading.io

Driving Growth Via Questions, Curiosity, & Analytics, with Michael Freeman

A Brave New Podcast

Release Date: 10/19/2022

Community Building, Content, & Innovation In The Corporate Learning Space, with Jack Foster show art Community Building, Content, & Innovation In The Corporate Learning Space, with Jack Foster

A Brave New Podcast

Successful marketing and enterprise demand generation starts with community building. This is the foundation stands firm on. It’s been reinforced by 16 years of marketing experience, the majority of which has been spent spearheading marketing and demand gen efforts for some of the most innovative players in tech like Momentive (formerly SurveyMonkey) and Lever. Now as the Vice President of Marketing at , Jack is putting her focus on community building into action — and helping disrupt the established corporate learning and development industry in the process. What you’ll learn about in...

info_outline
3 Imperatives For B2B Marketing Leaders As We Kick Off 2023, with Josh Dougherty show art 3 Imperatives For B2B Marketing Leaders As We Kick Off 2023, with Josh Dougherty

A Brave New Podcast

Josh Dougherty is a brand strategist, speaker, and the founder and CEO of A Brave New, a Seattle-based B2B digital marketing agency specializing in tech and healthcare. Over the last decade plus, he’s worked with clients to develop unique brands and accelerate business growth using web design, inbound marketing, account-based marketing strategies. What you’ll learn about in this episode: Strategies to consider for your marketing program in the face of economic uncertainty Imperative 1: Protecting your marketing spend How to protect your marketing spend in the face of economic uncertainty...

info_outline
Recapping 2022…and looking forward to the New Year!, with Michelle Burk-Gomez & Brad Steinbacher show art Recapping 2022…and looking forward to the New Year!, with Michelle Burk-Gomez & Brad Steinbacher

A Brave New Podcast

Michelle Burk-Gomez is the Account Director at A Brave New, and she is passionate about building brands and crafting compelling digital experiences for organizations. Her ideas are informed by creative and quantitative perspectives. Michelle has over 15+ years of experience in the Marketing, Brand Strategy, Technology, Finance and Nonprofit industries. Adept at knowing market trends and how to relate that to an organization’s targeted goals, Michelle is out to discover how best to use marketing campaigns and technology to impact market position and brand perception. She is excited about how...

info_outline
Driving Growth As A CMO, with Grant Johnson show art Driving Growth As A CMO, with Grant Johnson

A Brave New Podcast

Grant Johnson is a 4x CMO with a proven track record of more than doubling revenues and scaling businesses, building high-performance teams, and transforming global companies, from early stage to multi-billion-dollar enterprises, including: Emburse, Cylance, Kofax, Pegasystems and Symantec. Grant has been a key member of executive teams, driving growth, helping integrate more than 20 acquisitions, and fostering liquidity events valued at more than $10 billion.  Grant’s a full stack marketer with expertise in all key functions, including brand, channel, customer, demand, operations,...

info_outline
Marketing A Complex Tech Product, with Josh Dougherty show art Marketing A Complex Tech Product, with Josh Dougherty

A Brave New Podcast

Josh Dougherty is a brand strategist, speaker, and the founder and CEO of A Brave New, a Seattle-based B2B digital marketing agency specializing in tech and healthcare. Over the last decade plus, he’s worked with clients to develop unique brands and accelerate business growth using web design, inbound marketing, account-based marketing strategies. What you’ll learn about in this episode: How to market a complex product in four steps Clarifying what you're really selling Building trust with humans Importance of being data driven Keeping the balance between not getting lost in features and...

info_outline
Marketing With Purpose, with Heidi Lorenzen show art Marketing With Purpose, with Heidi Lorenzen

A Brave New Podcast

Heidi Lorenzen is a global go-to-market executive with 35 years’ experience driving outsized impact through inspired and profitable business strategies. She empowers companies and teams to adapt to change and leverage it for better outcomes – providing fresh insights for success amid the dramatic shifts, unprecedented demands, and exponential opportunities made possible through technology. She is a sought-after thought leader on topics including socially conscious leadership, global marketing strategy, gender equity, and business expansion and has written on these subjects for CMO Council,...

info_outline
Data-Driven Marketing with Erich Ziegler show art Data-Driven Marketing with Erich Ziegler

A Brave New Podcast

Erich Ziegler is the Interim GM, EMEA at CircleCI. He is incredibly calculated in his decision-making and is laser-focused on prioritizing the most important business drivers to achieve impactful results. Since joining CircleCI six years ago, Erich has risen to the challenge of building a team that successfully markets to developers. In that time he’s delivered >100% year-over-year growth, which is largely due to his data-driven marketing approach. Prior to CircleCI, Erich led marketing teams at RingCentral, Intuit, PayCycle, and Netflix and was featured in the 2020 documentary,...

info_outline
Driving Growth Via Questions, Curiosity, & Analytics, with Michael Freeman show art Driving Growth Via Questions, Curiosity, & Analytics, with Michael Freeman

A Brave New Podcast

Michael joined Skilljar with 20+ years of marketing, strategy, and operations experience across a broad set of industries, from startups to the Fortune 100. Most recently, Michael was the CMO at Certent (acquired by Insightsoftware), a SaaS provider for equity management and financial reporting software. Prior to that, he held a number of roles of increasing responsibility and leadership at companies such as Adaptive Insights (acquired by Workday), Highfive, ShoreTel, Mecalux, Teleflora, The Walt Disney Company, and Maersk. Michael has a BA in Communications Studies from University of...

info_outline
Building Authority Through Public Speaking, with Michael Port show art Building Authority Through Public Speaking, with Michael Port

A Brave New Podcast

Michael Port is the author of nine books, which have been translated into twenty-nine languages. A few of them have become perennial bestsellers and made it onto such lists as the New York Times, the Wall Street Journal, and USA Today. Some have won awards from 800-ceo-read and Amazon. After delivering thousands of paid speeches on the world’s biggest stages, Michael and his wife, Amy, built Heroic Public Speaking HQ , a performance training center, to develop and nurture the next generation of professional speakers along with CEOs and founders, bestselling authors, business owners, and...

info_outline
HubSpot Deep Dive, with Ben Slager show art HubSpot Deep Dive, with Ben Slager

A Brave New Podcast

Ben Slager is a seasoned account manager currently working as Principal Customer Success Manager at HubSpot. He resides in Seattle with his wife and Siberian cat, Ladyhawke. Ben has extensive experience managing customers and helping them solve complex challenges. He’s worked in a broad spectrum of industries from non-profit fundraising to healthcare to tech. Ben holds a Bachelor’s degree in Business Administration: Marketing from Dordt College. Away from work, you can find Ben supporting all the Seattle sports teams, playing indoor soccer, campaigning with his friends in D&D, or...

info_outline
 
More Episodes

Michael joined Skilljar with 20+ years of marketing, strategy, and operations experience across a broad set of industries, from startups to the Fortune 100. Most recently, Michael was the CMO at Certent (acquired by Insightsoftware), a SaaS provider for equity management and financial reporting software. Prior to that, he held a number of roles of increasing responsibility and leadership at companies such as Adaptive Insights (acquired by Workday), Highfive, ShoreTel, Mecalux, Teleflora, The Walt Disney Company, and Maersk. Michael has a BA in Communications Studies from University of California, Los Angeles and an MBA, also from UCLA – The Anderson School of Management.

What you’ll learn about in this episode:

  • How layering a customer education strategy in with the rest of your marketing efforts can be a great customer attraction and retention strategy
  • Some of the ways that measure the success of a customer acquisition strategy
  • The difference between reporting and analysis and insights
  • What the keys were to great inbound marketing in 2022, and now heading into 2023
  • How platforms have evolved and changed to help us do better inbound marketing

Additional resources: