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Focus on the Right Audience to Build Trust: Building Trust Series Part 4 of 4

Live Full Work Fun Podcast

Release Date: 07/31/2024

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This Live Full Work Fun episode finishes out the four part Trust Builder Series. Gayla Scrivener, along with her co-host, Fran Groesbeck, discuss the concept of identifying and understanding your ideal prospects.

They discuss the importance of focusing on the right audience, building trust, and the personal touch approach. Through personal anecdotes and expert insights, they explore the process of defining your "willingness warriors" and the evolution of business relationships over time.

Get ideas on how to create meaningful connections with your prospects and ensure long-term success.

Highlights:

  • The significance of visualizing and understanding your ideal customer
  • The journey of identifying and evolving your target audience
  • The importance of focusing on a specific group rather than trying to appeal to everyone
  • The concept of "willingness warriors" and how it shapes business strategies
  • Strategies for building trust with your audience
  • The role of authentic communication in establishing strong relationships
  • The pitfalls of the "avatar" concept and the importance of seeing customers as heroes
  • Practical tips for consistent and effective communication
  • Common mistakes businesses make in building trust
  • The reciprocal nature of trust between business owners and prospects

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This episode is brought to you by Scrivener Social. The easy-to-use social scheduling platform built for the busy solopreneur. Go to ScrivenerSocial.com and schedule a demo today!