SMME #450 Scaling Smarter: How to Equip and Expand Your Spa Without Losing Your Sanity
Spa Marketing Made Easy Podcast
Release Date: 09/08/2025
SMME #464 Stop, Start, Continue: The CEO Planning Exercise That Will Transform Your Spa in 2026
Spa Marketing Made Easy Podcast
Ready to take your spa to the next level in 2026? This episode breaks down Daniela's favorite strategic planning exercise: the Stop, Start, Continue framework. This isn't about adding more to your already full plate. It's about strategic subtraction, intentional addition, and amplifying what's already working. Whether you're in the treatment room a few times a week or ready to fully step into your CEO role, this framework will help you make the decisions that move you closer to seven figures. In this episode, we discuss: The four things holding you back from seven figure...
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SMME #463 From Military Leadership to Spa CEO: Ashley's Journey to Building a Team That Actually Works
Spa Marketing Made Easy Podcast
What does a former military and law enforcement professional know about building a successful spa team? Everything. In this special episode, Daniela introduces Ashley, Addo's newest coaching team member, whose unique background in military leadership and law enforcement has translated into exceptional team building and spa management skills. From putting mud on her skin as a child to leading a thriving spa with a team that's been together for years, Ashley's journey is both unconventional and incredibly insightful. If you've ever struggled with hiring the wrong people, felt stuck...
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SMME #462 How to Do Social Media for Your Spa (Even When You Hate It)
Spa Marketing Made Easy Podcast
Feeling overwhelmed by social media? You're not alone. In this episode, Daniela breaks down exactly how to create a sustainable social media strategy that doesn't require you to be glued to your phone or film content daily. Whether you're drowning in daily tasks or ready to scale strategically, you'll discover how to build an editorial calendar with evergreen content that works for you while you focus on being a Spa CEO. In this episode, we discuss: • The exact four content categories that keep your feed balanced and engaging • How to create 48 pieces of evergreen...
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SMME #461 Open and Resilient: How Two Words Can Transform Your 2026 Spa Business
Spa Marketing Made Easy Podcast
What if your entire year could be guided by just one word? In this episode, Daniela sits down with Addo Coach, Sara Sykes-Moore to explore how choosing a word of the year can anchor your mindset, decision-making, and business strategy. From navigating AI adoption to handling unexpected challenges (yes, including a deer running through your house), this conversation reveals why openness and resiliency are the two superpowers every spa CEO needs in 2026. Whether you're rebuilding systems, testing new strategies, or simply trying to find clarity in the chaos, this episode will help you identify...
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SMME #460 Why and How to Raise Your Spa Prices in January (Without Losing Everyone)
Spa Marketing Made Easy Podcast
Is the thought of raising your prices making you anxious? You're not alone, but here's the truth: if you're not increasing prices annually, you're slowly putting yourself out of business. In this episode, Daniela tackles one of the most uncomfortable but essential aspects of running a sustainable spa business: strategic price increases. Whether you're keeping pace with inflation or making a bigger jump to get your pricing where it needs to be, this episode walks you through exactly how to do it with confidence and clarity. In this episode, we discuss: Why annual price increases...
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SMME #456 Marketing Month Part 4: AI in Your Spa: Reclaiming Time to Build Real Community Connections
Spa Marketing Made Easy Podcast
Are you using AI to replace human connection, or to create more of it? In this episode, Daniela and Lucy dive into how AI tools are transforming spa marketing by handling the repetitive tasks that drain your time, freeing you to do what matters most: build genuine relationships in your local community. You'll discover why the next five years will demand deeper local connections, how to become "the mayor of your town," and practical strategies for transforming content across platforms in minutes instead of hours. Whether you're drowning in content creation or struggling to find time for...
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SMME #459 Your Q4 CEO Checklist: 7 Must-Do Tasks Before December 31
Spa Marketing Made Easy Podcast
Q4 isn't just about hitting revenue goals. It's about setting yourself up for sustainable success in the new year. In this episode, Daniela walks you through the seven essential CEO tasks every spa owner needs to complete before December 31. From team performance reviews to financial planning, product pricing strategy to systems audits, this tactical checklist will help you close out the year with clarity and step into the new year with confidence. What you'll learn during this episode: • How to conduct strategic team performance reviews in October (and why doing them all...
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SMME #458 From Apparel Empire to Facial Bar Franchise: Michele's Journey Building Face Foundrié®
Spa Marketing Made Easy Podcast
What does it take to pivot from a $25 million clothing empire to launching a facial bar franchise during a global pandemic? In this inspiring episode of Spa Marketing Made Easy, Daniela sits down with Michele, founder of Face Foundrié®, to explore her remarkable entrepreneurial journey from fashion retail to facial bars. Michele shares the raw truth about selling her nine-location clothing chain and then five minutes later, launching Face Foundrié®. This was just months before COVID hit, and she built a franchise model that sold out Minnesota in 30 days. This conversation goes deep into...
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SMME #457 Booked and Thankful: How Spas Turn Gratitude Into a Referral Engine
Spa Marketing Made Easy Podcast
What if gratitude could become your most powerful growth strategy this November? In this episode, Daniela reveals how to transform authentic client appreciation into a systematic referral engine that drives sustainable revenue growth without feeling salesy or transactional. You'll learn how to combine strategic gratitude campaigns with a scalable referral system that your entire team can execute. Whether you're feeling stuck at a revenue plateau or ready to break through to seven figures, this three-phase framework will show you exactly how to turn thanksgiving into bookings, referrals, and...
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SMME #455 Marketing Month Part 3: Why Blogging is Back (And How AI Makes It Easy)
Spa Marketing Made Easy Podcast
Remember when blogging felt like midnight writing sessions and endless editing? It's back, but this time it's different. In this Marketing Month episode, Daniela and Lucy dive into why consistent blogging has become one of the most powerful SEO tools for spa businesses in 2025. With AI making content creation faster than ever, strategic blog posts help you build authority with search engines, attract your ideal clients, and establish your spa as the go-to expert in your market. If you’re ready to dominate local search, this episode gives you the practical strategy to make blogging work...
info_outlineIf you're ready to scale your spa - whether that's upgrading equipment in your current location or expanding to multiple sites - this episode is your step-by-step guide to doing it efficiently.
I sat down with Kevin Wyler from Medical Spa Supply to unpack the pitfalls of scaling - from inconsistent equipment and clerical chaos to transport logistics and supply chain headaches. He shares how a “McDonald’s-style” systems approach can give you freedom, ensure consistency, and save your weekends - and not just your sanity.
We also dig into:
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Who should lead scaling efforts—CEO or operations manager?
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Handling build-out delays, tariffs, and supply issues
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Streamlining equipment procurement with ease
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How to scale like a franchise—minus the cookie-cutter
Turn your expansion from overwhelming to optimized-this episode is a must-listen for spa leaders ready to grow.
What you’ll learn during this episode:
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Why scaling without systems leads to burnout
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The importance of equipment consistency across locations
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Best practices for outsourcing equipment logistics
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How to manage timetables during build-outs
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Tips for navigating tariffs and supply-chain issues
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What early-stage spa owners need when building from scratch
Resources Mentioned in Episode #450: Scaling Smarter: How to Equip and Expand Your Spa Without Losing Your Sanity
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IG / @addoaesthetics
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ABOUT THE SPA MARKETING MADE EASY HOST
About Your Host, Daniela Woerner
Daniela Woerner is the founder and CEO of Addo Aesthetics, a leading community for aesthetic professionals, and the creator of the Growth Factor® Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems.
With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability.
Her mission? To transform overworked aesthetic professionals into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth.
As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up.
Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!