SMME #461 Open and Resilient: How Two Words Can Transform Your 2026 Spa Business
Spa Marketing Made Easy Podcast
Release Date: 12/08/2025
SMME #464 Stop, Start, Continue: The CEO Planning Exercise That Will Transform Your Spa in 2026
Spa Marketing Made Easy Podcast
Ready to take your spa to the next level in 2026? This episode breaks down Daniela's favorite strategic planning exercise: the Stop, Start, Continue framework. This isn't about adding more to your already full plate. It's about strategic subtraction, intentional addition, and amplifying what's already working. Whether you're in the treatment room a few times a week or ready to fully step into your CEO role, this framework will help you make the decisions that move you closer to seven figures. In this episode, we discuss: The four things holding you back from seven figure...
info_outline
SMME #463 From Military Leadership to Spa CEO: Ashley's Journey to Building a Team That Actually Works
Spa Marketing Made Easy Podcast
What does a former military and law enforcement professional know about building a successful spa team? Everything. In this special episode, Daniela introduces Ashley, Addo's newest coaching team member, whose unique background in military leadership and law enforcement has translated into exceptional team building and spa management skills. From putting mud on her skin as a child to leading a thriving spa with a team that's been together for years, Ashley's journey is both unconventional and incredibly insightful. If you've ever struggled with hiring the wrong people, felt stuck...
info_outline
SMME #462 How to Do Social Media for Your Spa (Even When You Hate It)
Spa Marketing Made Easy Podcast
Feeling overwhelmed by social media? You're not alone. In this episode, Daniela breaks down exactly how to create a sustainable social media strategy that doesn't require you to be glued to your phone or film content daily. Whether you're drowning in daily tasks or ready to scale strategically, you'll discover how to build an editorial calendar with evergreen content that works for you while you focus on being a Spa CEO. In this episode, we discuss: • The exact four content categories that keep your feed balanced and engaging • How to create 48 pieces of evergreen...
info_outline
SMME #461 Open and Resilient: How Two Words Can Transform Your 2026 Spa Business
Spa Marketing Made Easy Podcast
What if your entire year could be guided by just one word? In this episode, Daniela sits down with Addo Coach, Sara Sykes-Moore to explore how choosing a word of the year can anchor your mindset, decision-making, and business strategy. From navigating AI adoption to handling unexpected challenges (yes, including a deer running through your house), this conversation reveals why openness and resiliency are the two superpowers every spa CEO needs in 2026. Whether you're rebuilding systems, testing new strategies, or simply trying to find clarity in the chaos, this episode will help you identify...
info_outline
SMME #460 Why and How to Raise Your Spa Prices in January (Without Losing Everyone)
Spa Marketing Made Easy Podcast
Is the thought of raising your prices making you anxious? You're not alone, but here's the truth: if you're not increasing prices annually, you're slowly putting yourself out of business. In this episode, Daniela tackles one of the most uncomfortable but essential aspects of running a sustainable spa business: strategic price increases. Whether you're keeping pace with inflation or making a bigger jump to get your pricing where it needs to be, this episode walks you through exactly how to do it with confidence and clarity. In this episode, we discuss: Why annual price increases...
info_outline
SMME #456 Marketing Month Part 4: AI in Your Spa: Reclaiming Time to Build Real Community Connections
Spa Marketing Made Easy Podcast
Are you using AI to replace human connection, or to create more of it? In this episode, Daniela and Lucy dive into how AI tools are transforming spa marketing by handling the repetitive tasks that drain your time, freeing you to do what matters most: build genuine relationships in your local community. You'll discover why the next five years will demand deeper local connections, how to become "the mayor of your town," and practical strategies for transforming content across platforms in minutes instead of hours. Whether you're drowning in content creation or struggling to find time for...
info_outline
SMME #459 Your Q4 CEO Checklist: 7 Must-Do Tasks Before December 31
Spa Marketing Made Easy Podcast
Q4 isn't just about hitting revenue goals. It's about setting yourself up for sustainable success in the new year. In this episode, Daniela walks you through the seven essential CEO tasks every spa owner needs to complete before December 31. From team performance reviews to financial planning, product pricing strategy to systems audits, this tactical checklist will help you close out the year with clarity and step into the new year with confidence. What you'll learn during this episode: • How to conduct strategic team performance reviews in October (and why doing them all...
info_outline
SMME #458 From Apparel Empire to Facial Bar Franchise: Michele's Journey Building Face Foundrié®
Spa Marketing Made Easy Podcast
What does it take to pivot from a $25 million clothing empire to launching a facial bar franchise during a global pandemic? In this inspiring episode of Spa Marketing Made Easy, Daniela sits down with Michele, founder of Face Foundrié®, to explore her remarkable entrepreneurial journey from fashion retail to facial bars. Michele shares the raw truth about selling her nine-location clothing chain and then five minutes later, launching Face Foundrié®. This was just months before COVID hit, and she built a franchise model that sold out Minnesota in 30 days. This conversation goes deep into...
info_outline
SMME #457 Booked and Thankful: How Spas Turn Gratitude Into a Referral Engine
Spa Marketing Made Easy Podcast
What if gratitude could become your most powerful growth strategy this November? In this episode, Daniela reveals how to transform authentic client appreciation into a systematic referral engine that drives sustainable revenue growth without feeling salesy or transactional. You'll learn how to combine strategic gratitude campaigns with a scalable referral system that your entire team can execute. Whether you're feeling stuck at a revenue plateau or ready to break through to seven figures, this three-phase framework will show you exactly how to turn thanksgiving into bookings, referrals, and...
info_outline
SMME #455 Marketing Month Part 3: Why Blogging is Back (And How AI Makes It Easy)
Spa Marketing Made Easy Podcast
Remember when blogging felt like midnight writing sessions and endless editing? It's back, but this time it's different. In this Marketing Month episode, Daniela and Lucy dive into why consistent blogging has become one of the most powerful SEO tools for spa businesses in 2025. With AI making content creation faster than ever, strategic blog posts help you build authority with search engines, attract your ideal clients, and establish your spa as the go-to expert in your market. If you’re ready to dominate local search, this episode gives you the practical strategy to make blogging work...
info_outlineWhat if your entire year could be guided by just one word?
In this episode, Daniela sits down with Addo Coach, Sara Sykes-Moore to explore how choosing a word of the year can anchor your mindset, decision-making, and business strategy. From navigating AI adoption to handling unexpected challenges (yes, including a deer running through your house), this conversation reveals why openness and resiliency are the two superpowers every spa CEO needs in 2026.
Whether you're rebuilding systems, testing new strategies, or simply trying to find clarity in the chaos, this episode will help you identify the theme that will guide your most successful year yet.
In this episode, we discuss:
-
Why 2025 felt like a year of transformation and uncertainty for so many spa owners
-
How choosing a word of the year creates focus and clarity in business
-
Why entrepreneurship is your greatest personal development teacher (besides kids)
-
How to honor yourself while serving your clients and team at the highest level
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
IG / @addoaesthetics
WEB / addoaesthetics.com
YOUTUBE / @addoaesthetics
LINKEDIN / @addoaesthetics
About Your Host, Daniela Woerner
Daniela Woerner is the founder of Addo Aesthetics and creator of the Growth Factor® Framework, a proven system that's helped hundreds of spa owners build profitable, systemized businesses. With nearly 20 years in the aesthetics industry, she transforms overworked aesthetic professionals into confident Spa CEOs through strategy, systems, and soul led support. Daniela is also the host of Spa Marketing Made Easy, a top ranked podcast with over 1 million downloads, where she shares real world strategies to help spa professionals grow with clarity and confidence.