AdExchanger Talks
What is Google’s true motive in launching the Chrome Privacy Sandbox? An optimist might give Google credit for not dropping the hammer like Apple did. But it’s hard not to be a little cynical about Google’s goals, according to Samantha Jacobson, chief strategy officer at The Trade Desk.
info_outline Is The Alt Video Currency Juice Worth The Squeeze?AdExchanger Talks
Alternative TV currencies are ready for prime time from a technology standpoint.
info_outline Roblox Breaks Into ProgrammaticAdExchanger Talks
Roblox’s head of immersive media Ashley McCollum explains how the online gaming giant built its ad platform with demand for programmatic video in mind. And she previews Roblox’s ambitions to grow an ecommerce platform for real-world purchases.
info_outline Question EverythingAdExchanger Talks
Quad Media President Joshua Lowcock asks all ad tech partners for log files as a matter of course. And if a company isn’t willing to hand them over, that’s a sign it’s probably hiding something. Plus: The fallacy of scale and pondering the true role of a third-party verification partner.
info_outline Turning Signal Loss Into A GainAdExchanger Talks
Cookie deprecation and the reduced availability of mobile ad IDs is rocking the ad tech ecosystem. But signal loss is also an opportunity for a younger company to build new privacy-preserving targeting technology and grab market share, according to Remco Westermann, CEO of Verve Group’s parent company, MGI.
info_outline A New Day For Targeting And AnalyticsAdExchanger Talks
Jeromy Sonne only began bootstrapping his ad optimization and analytics startup Daypart.AI in 2023, having missed the heady days of low interest rates and easy money. Still, there’s gold in them thar hills for a programmatic startup that isn’t exactly a DSP, isn’t built on cookie-based data and is native to cloud-based advertising.
info_outline All Marketing Is Performance MarketingAdExchanger Talks
If Alex Schultz, Meta’s CMO and VP of analytics, had his way, the term “performance marketing” would be retired. There isn’t a line [between] brand and performance,” he says. “It all performs.”
info_outline Bloomberg Media Went Direct And Has No RegretsAdExchanger Talks
It’s been more than a year since Bloomberg on its website – and it was the right move, says Christine Cook, Bloomberg Media’s global CRO.
info_outline The Privacy-Utility Trade-OffAdExchanger Talks
Businesses will always need to find a compromise between privacy and utility, but it’s more than possible to strike a healthy balance, says Graham Mudd, president and chief product officer at privacy startup Anonym.
info_outline From ‘Big Data’ To Business IntelligenceAdExchanger Talks
It’s not that enterprise analytics is broken. The bigger issue, says Obele Brown-West, president of data intelligence platform Tracer, is that enterprise analytics was never all that functional to begin with.
info_outlineQuad Media President Joshua Lowcock asks all ad tech partners for log files as a matter of course. And if a company isn’t willing to hand them over, that’s a sign it’s probably hiding something. Plus: The fallacy of scale and pondering the true role of a third-party verification partner.