Teads On The Brain
AdExchanger Talks
Now that Teads and Outbrain are one, the vision, explained CEO David Kostman when the deal was first announced, is to become an “end-to-end, full-funnel platform for the open internet.” But what does that mean in plain English?
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What It Means To Measure ‘True ROI’
AdExchanger Talks
What does it take to serve mid-size brand clients; how is AI transforming media buying; and why – for the love of god – is measurement still so messed up? Mediastruction CEO and Founding Partner Marilois Snowman has a few thoughts.
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How Publishers Can Place Safe Bets In A Rigged Programmatic Game
AdExchanger Talks
For publishers, digital advertising is a lot like playing craps, says Aditude’s Justin Wohl. It’s all about tuning out the noise while placing safe bets that work for your monetization strategy.
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The Power Of Creative Data
AdExchanger Talks
According to CreativeX, ad creative is responsible for nearly half of sales lift, which is more than reach, recency and targeting combined. So why doesn’t creative get the credit it deserves? Until recently, says Anastasia Leng, CEO and founder of CreativeX, technology wasn’t advanced enough to measure creative decisions at scale.
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Measurement Real Talk, With INCRMNTAL’s Maor Sadra
AdExchanger Talks
Many measurement companies are promoting marketing mix modeling as an easy-to-use solution to overcome signal loss. But that couldn’t be further from the truth, says Maor Sadra, CEO and co-founder of incrementality measurement startup INCRMNTAL.
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Brands, It’s Time To Test Those Alt IDs
AdExchanger Talks
Agencies now have more breathing room to think carefully and be strategic about signal loss solutions, because signal loss isn’t just a third-party cookie thing, says Sisi Zhang, chief data and analytics officer at Razorfish. Specifically, she says, brands need to spend more time testing alternative identifiers.
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What The World Looks Like To Smaller Agencies
AdExchanger Talks
It’s not easy competing for business with massive holding companies (which are ). But the Omnicom-IPG deal “also creates opportunities for the rest of us,” says Remy Stiles, North America CEO of programmatic agency Kepler.
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A Standard-Bearer For Standards
AdExchanger Talks
What do toasters have in common with transparency and online advertising standards? Quite a lot, actually, says Ben Hovaness, chief media officer at OMD Worldwide. If you can trust a set of standards – and companies conform to them – the less transparency you need. It’s like when you plug in a new toaster. “You’re not worried that it's going to burst into flames and destroy your home,” Hovaness says.
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Speaking Of Growth, With Duolingo’s CMO
AdExchanger Talks
Performance marketing can become a crutch for some brands, warns Duolingo CMO Manu Orssaud, especially app-based businesses that are under pressure to show rapid growth. That’s why Duolingo makes organic marketing a top priority.
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Frank Predictions For 2025
AdExchanger Talks
Tune into the first episode of the year with guest Andrew Frank, VP and distinguished analyst at research firm Gartner. We cover a lot of ground, from the impact of multiple major Big Tech antitrust trials to practical AI use cases (minus the BS).
info_outlineWhen social media platform Nextdoor launched advertising in 2017, CEO Nirav Tolia declared it would be a $1 billion business by 2020. That didn’t happen. Nextdoor generated $66 million overall in Q3 of this year, and Tolia chides himself for his hyperbole. But Nextdoor has an ambitious plan for advertising growth.