Why Systemizing Mindset, Values, and Exit Strategy Matters With Briana Hetherington
Release Date: 05/06/2025
Systems Simplified
In This Episode What happens when a teacher’s heart meets a fintech visionary mindset? You get Jennifer Lau-Hatcher. In this episode, Adi Klevit interviews Jennifer on her journey from education to launching 1 & Fund, a fintech company solving financing challenges in the home improvement sector. Jennifer shares how her time at Synchrony Financial shaped her approach to user-friendly training systems—like gamified learning modules built around mobile-first design. These early innovations laid the groundwork for the customer-centered, systems-driven company she would later co-found. As...
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In This Episode What if your team wasn’t just checking boxes—but thinking strategically, taking initiative, and driving real growth? In this engaging interview, Adi Klevit sits down with Lori Bartle to explore how marketers—and professionals of all kinds—can unlock their leadership potential through systems of accountability and clarity. Drawing on 30 years in the advertising world, Lori explains why traditional agency models often default to reactive, service-focused mindsets—and how she helps teams shift into proactive, strategic roles through her Accountable Leadership System....
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In This Episode What if the reason your business can’t scale isn’t your people or product—but a lack of systems to carry your vision? In this Systems Simplified episode, host Adi Klevit talks with Stephanie Allen, a fractional COO and consultant who helps founders build operational infrastructure and self-managed teams. Stephanie shares how her early experience running a hot dog stand taught her that success can't be sold unless it can be replicated—a lesson that fuels her system-first approach today. Stephanie outlines her three-phase engagement model: assessment, implementation, and...
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In This Episode What if your next sales hire wasn’t a person, but an AI agent? In this episode of Systems Simplified, host Adi Klevit sits down with Frank Sondors, Co-founder of Salesforge AI, to discuss how autonomous AI agents are revolutionizing the way businesses handle outbound sales. Frank introduces “Agent Frank,” an AI sales development rep that crafts personalized outreach emails, sources leads, and even adapts tone and language by region or industry. The conversation dives into how companies can integrate AI agents alongside human reps to create more scalable and efficient...
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In This Episode What if your next sales hire wasn’t a person, but an AI agent? In this episode of Systems Simplified, host Adi Klevit sits down with Frank Sondors, Co-founder of Salesforge AI, to discuss how autonomous AI agents are revolutionizing the way businesses handle outbound sales. Frank introduces “Agent Frank,” an AI sales development rep that crafts personalized outreach emails, sources leads, and even adapts tone and language by region or industry. The conversation dives into how companies can integrate AI agents alongside human reps to create more scalable and efficient...
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In This Episode What if your entire wardrobe came to you—curated, sized, and ready to wear—with no shopping or laundry required? In this episode of the Systems Simplified podcast, Adi Klevit interviews Anya Cheng, the visionary behind Taelor, a systematized AI-powered clothing rental service designed for busy men who want to look great without the hassle. Anya shares the origin of Taelor, inspired by her own search for clothing solutions as a tech leader who didn’t have time—or interest—in shopping. She explains how most fashion companies are designed for enthusiasts, not...
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In This Episode What if your next big client is just one conversation away—but you’re stuck trying to get your foot in the door? In this episode of Systems Simplified, Adi Klevit interviews Caryn Kopp to discuss the systems behind successful sales prospecting and outreach. Caryn shares how her Door Opener® service helps companies land meetings with hard-to-reach decision-makers and explains the messaging and hiring systems that make her process repeatable and scalable. They explore how to match the right outreach professional to the right prospects, why business owners often make the...
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In This Episode What do garage doors, custom windows, and fast food have in common? According to Justin Bartley, they all rely on one thing: a reliable, repeatable system. In this insightful conversation, Adi Klevit interviews Justin about how he built Next Door & Window into a scalable, systems-driven home improvement company. They discuss the customer journey in depth—starting from the first inquiry to post-installation follow-up—and the importance of managing expectations every step of the way. Justin shares how his team created a one-page visual timeline to communicate what happens...
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In This Episode Imagine buying into a franchise only to feel lost and unsupported. That’s the gap Angela Coté is determined to close. In this enlightening episode, host Adi Klevit speaks with Angela about the often-overlooked human systems that drive franchise growth. Angela shares her journey from growing up in the back of a franchise shop to becoming a franchisee herself—and ultimately launching AC Inc. to fix what she calls the “accountability void” in the franchise world. Angela walks listeners through the creation of her Strategic Growth Coaching Framework and how her team trains...
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In This Episode What does it take to turn a deeply personal mission into a repeatable, scalable impact? In this inspiring episode, host Adi Klevit interviews returning guest Rabbi Shmuly Rothman about how systems and delegation played a critical role in scaling his work with Chabad rabbis around the world. Shmuly shares the story of building the Donor Relations Manager (DRM) program—starting from a coaching insight and growing into an operational model that’s changing lives and communities. Adi and Shmuly dive into the mindset shifts required for growth, including overcoming resistance to...
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What happens when a high-achieving marketing executive transforms her burnout into a mission to help others build sustainable, people-centered companies?
In this episode of the Systems Simplified podcast, Adi Klevit talks with Briana Hetherington about how systems, core values, and mindset work together to create thriving learning organizations. They discuss how Briana supports contractors with Altruistic Advisory, the crucial steps to preparing a company for exit, and the power of documenting processes to ensure consistency, scalability, and retention. Briana also shares how business owners can reprogram daily habits and team behavior by aligning culture with core values and continual learning.