The Leaf Strategy in Action: Building a Lead-Generating Machine on YouTube with Nate Woodbury
Release Date: 05/30/2025
Transforming the Construction Industry Through Systems With Jason Schroeder
Systems Simplified
In This Episode What happens when a great team is forced to work without a great system? According to Jason Schroeder, the result is predictable—and painful. In this engaging episode of the Systems Simplified podcast, host Adi Klevit sits down with Jason to explore why systems are the ultimate form of respect in the construction industry and how leaders can use them to transform company culture, improve safety, and boost performance. Jason shares how his early exposure to well-run construction projects revealed the power of systems, and how the industry’s shift away from structured...
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Unlocking Retention Through Systems: Ryan Englin’s Core Fit Hiring Method
Systems Simplified
In This Episode If you're tired of the revolving door in your hiring process, this episode will change the way you think about employee retention. In this Systems Simplified interview, Adi Klevit speaks with Ryan Englin, who shares how his Core Fit Hiring System is transforming hiring and retention for trades businesses. Ryan breaks down how most companies don’t have a hiring problem—they have a keeping problem. He outlines the full employee lifecycle, explaining how attraction, onboarding, and engagement all need to be systematized. From his CHOICE framework to creative marketing tactics...
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How Jan Southern Prepares Family-Owned Businesses for a Smooth Exit
Systems Simplified
In This Episode What happens when family and business mix? For Jan Southern, the answer depends on whether your business puts family first—or prioritizes business outcomes. In this conversation with host Adi Klevit, Jan shares how family-run businesses can thrive with the right systems in place. She explains why exit planning should begin at the moment a company is founded, how early preparation protects against unexpected events, and what it takes to transition leadership—whether internally to the next generation or externally to a buyer. Her experience spans both large corporations and...
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Scaling a Purpose-Driven Law Firm Through Systems and Culture… with Brian LaBovick
Systems Simplified
In This Episode Most business owners say they want to grow, but few are willing to let go of the identity that made them successful. In this dynamic conversation, Adi Klevit interviews Brian LaBovick about his powerful journey from being a passionate trial lawyer to a systems-oriented CEO. Brian reveals how his firm hit a plateau—until he had the courage to delegate legal work, define his core values, and focus on building an organization instead of doing all the work himself. They dive into the emotional and strategic aspects of stepping out of day-to-day operations, from the fear of...
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Unlocking Business Efficiency: Diane Mentzer on Role Clarity and Process Alignment
Systems Simplified
In This Episode What if nearly half your team didn’t know what they were supposed to be doing? That’s the shocking statistic Diane Mentzer shares in this insightful follow-up conversation with Adi Klevit. Together, they explore the intersection of clearly defined roles and well-documented processes—and how that combination leads to higher productivity, better collaboration, and increased profit. Diane shares a compelling story of a leadership team that transformed its culture and output in just 30 days after gaining role clarity. She explains why hand-offs often fail, how documentation...
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How Kasim Aslam Turned 100 Failures Into Scalable Success Through Systems
Systems Simplified
In This Episode What does it really take to build and sell a business? According to Kasim Aslam, it’s a mix of grit, obsession, and systems—lots of them. In this insightful conversation, Adi Klevit interviews Kasim about his entrepreneurial journey from humble beginnings to scaling and exiting a top Google Ads agency. Kasim shares how relentless effort and willingness to fail propelled him to success—but also emphasizes that sustainable growth only happens when you replace hustle with systems. He outlines how to replicate success by systematizing each win before moving on to the next...
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Systemizing Authentic PR Campaigns for Long-Term Growth With Senja Spelman
Systems Simplified
In This Episode What does authentic public relations actually look like in practice? In this conversation, Adi Klevit speaks with Senja Spelman about how to build powerful marketing systems rooted in purpose, not just promotion. Senja shares her journey from working in dental and disaster restoration to becoming a sought-after PR leader in home improvement. She highlights how storytelling, local partnerships, and authenticity have helped scale brands while staying true to their values. One standout initiative—Baths for the Brave—showcases how thoughtful PR can drive national recognition...
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Why Systems Sell: Claudio Vilas on Making Your Business Private Equity-Ready
Systems Simplified
In This Episode When it comes to selling your business, systems are everything. In this engaging conversation, Claudio Vilas joins host Adi Klevit to break down the essential steps for preparing a business to be sold—especially to private equity. Claudio explains how structuring your company with clean financials and transferable processes can dramatically increase its value. He walks through common deal structures, including the benefits of taking “chips off the table” while reinvesting for a second payday. Claudio also shares who private equity is not for and what disqualifies a...
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Building Profitable Exits Through Process-Driven Business Sales With David Barnett
Systems Simplified
In This Episode What if selling your business felt more like a calculated strategy than a hopeful gamble? In this episode of the System Simplified podcast, host Adi Klevit talks with business consultant and author David Barnett about the hidden complexities of buying and selling small businesses—and how systems play a pivotal role in both. David shares his journey from frustrated business broker to process-driven consultant, offering a behind-the-scenes look at what really drives successful business transactions. He breaks down the seller’s journey into distinct phases: from valuation and...
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The Leaf Strategy in Action: Building a Lead-Generating Machine on YouTube with Nate Woodbury
Systems Simplified
In This Episode: Tired of chasing viral fame that doesn’t move the needle? Nate Woodbury shares a smarter path. In this episode of the Systems Simplified podcast, host Adi Klevit talks with Nate about using YouTube as a repeatable, scalable lead generation system. Nate walks us through his unique “Leaf Strategy,” a method that identifies hyper-specific, frequently searched questions and answers them in short-form video content—effectively placing your expertise right where your ideal customer is already looking. They also discuss the misconception that going viral is the goal. Instead,...
info_outlineIn This Episode:
Tired of chasing viral fame that doesn’t move the needle? Nate Woodbury shares a smarter path. In this episode of the Systems Simplified podcast, host Adi Klevit talks with Nate about using YouTube as a repeatable, scalable lead generation system. Nate walks us through his unique “Leaf Strategy,” a method that identifies hyper-specific, frequently searched questions and answers them in short-form video content—effectively placing your expertise right where your ideal customer is already looking.
They also discuss the misconception that going viral is the goal. Instead, Nate emphasizes marketing over nurturing: focusing on visibility to new audiences rather than simply engaging existing followers. He breaks down the process he’s refined over 11+ years—everything from planning, scripting (or avoiding it), filming, and optimizing video content that delivers leads without needing paid promotion or backlinking.
Whether you're a seasoned business owner or new to YouTube, this episode shows how a systematized content strategy can build authority, increase visibility, and generate consistent leads with less effort than you might expect.