How to Build a More Profitable Med Spa Without Constant Expansion
Med Spa CEO
Is your med spa busy and growing revenue, but still not as profitable as it should be? In this episode, I break down how activity can look like leverage and revenue can look like profitability, and why the strongest practices are intentionally designed around positioning, operational simplicity, and real business assets. I share how signature menus, proprietary frameworks, strategic decision filters, and intellectual property create differentiation and make your business more valuable over time. Tune in to identify what’s strengthening your business model, what’s creating operational drag,...
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The CEO Framework to Diagnose the Right Problem and Scale Faster
Med Spa CEO
Are you solving the wrong problem in your med spa? When something isn’t working, it’s easy to blame the offer, the leads, or your team before you actually diagnose what’s happening. In this episode, I break down the framework I use to separate data from drama, identify the real operational problem, and make clearer decisions without getting pulled into the emotional rollercoaster of running a business. I share how to recognize whether you’re dealing with a volume, execution, conversion, or expectation problem, and why average ticket value and lifetime customer value are key levers for...
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How to Scale Your Med Spa by Simplifying Your Offers
Med Spa CEO
Think adding more services, specialties, and technology is the fastest way to grow your med spa? It could actually be scattering your revenue, stretching your resources, and making it harder to scale. In this episode, I break down why the businesses that scale aren’t the ones with the most options, but the ones with the clearest identity. I talk about how to use edited focus to identify what’s driving your revenue, what’s taking up valuable space, and what you may need to let go of so you can become known for what you do exceptionally well. Tune in to find out which offers deserve your...
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If You Stepped Away Tomorrow, Would Your Business Die?
Med Spa CEO
I'm back - recording from a parking lot in Anaheim between softball games, which turns out to be exactly the point. After several months away, I'm telling you about the season that pulled me out of the business, what I refused to let stop while I was gone, and why my clients never felt a thing. If life has ever demanded more of you than your business could spare, this is the playbook: know which activities actually move revenue and client experience, protect those, and delete, delay, delegate or simplify everything else. HIGHLIGHTS - Why I paused the podcast, and what putting people...
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The High-Performance Trap: Is Your Top Producer Holding Your Revenue Hostage?
Med Spa CEO
When your top provider resists structure but brings in big revenue, what do you do? In this Coaching Hotline episode, I break down how to protect your practice without losing your leadership edge. I talk about rental salon energy, sticky patients, how to build team confidence around cross-recommending services and how to keep your signature offers fresh all year without constantly reinventing your menu. Get ready to lead with clarity, set the standard, and build a business that doesn’t hinge on one person’s personality. HIGHLIGHTS How to handle a high-performing provider who...
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The System for Training Stronger Consultations (Without Micromanaging Your Team)
Med Spa CEO
Most Med Spa owners think their team needs more motivation when what they really need is clearer leadership. In this Coaching Hotline episode, I answer questions from Med Spa CEOs who want stronger consult performance, better retention, and more predictable revenue. I talk about why most consult breakdowns aren’t a talent issue but a clarity issue, how observation and shadowing accelerate improvement faster than endless feedback, and what to track if you want your team actually to sell transformation. Tune in to learn how to build a confident, coachable team that sells with conviction and...
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10 Reasons Your Lifetime Customer Value Is Too Low (And How to Fix It)
Med Spa CEO
Most Med Spas are chasing more leads when the real growth opportunity is already sitting in their treatment rooms. In this episode, I break down the reason so many Med Spas stay busy but are not profitable. Your lifetime customer value is lower than it should be, and it’s quietly capping your growth, your cash flow, and your capacity to scale. I share the 10 reasons this happens, from teams that don’t know how to hold a long-term plan, to the absence of forecasting, to a culture that treats results like a “one-and-done” fix instead of an ongoing relationship. Tune in to learn how to...
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3 Easy Shifts to Build a Team That Leads With Conviction
Med Spa CEO
Are your injectors and estheticians acting like experts, or are they acting like customer service associates at a hardware store? In this episode, I share an "aha moment" from my home renovation that reveals why many MedSpa teams struggle to sell high-ticket plans. I share why your patients don’t need order-takers, they need experts who hold the vision for their transformation, why “being nice” by under-recommending is actually unkind, how uncertainty in the consult erodes trust, and what it really takes to lead with conviction. Get ready to stop reacting to patient requests and start...
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The #1 Person You Need to Sell To in 2026
Med Spa CEO
The #1 person you need to sell to may not even be on your radar! Today, I unpack why leaders like you need to sell yourself first in order to see massive results. How you sell yourself transforms everything: your energy, your authority, your confidence, and more. This episode will give you the tools to stop second-guessing yourself, own what you do, and change the way you show up in 2026. If you’re still not sold on yourself, here’s how to go all-in on your team, your offer, and your vision! HIGHLIGHTS The #1 person you need to sell to in 2026. What happens when you sell...
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The ONE Belief About Money That Is Stopping Your Growth (+ How to Fix It Fast)
Med Spa CEO
Generosity isn’t something you earn after success. It’s a decision that creates it. In this episode, I dive into one of the most powerful forces shaping your business, your leadership, and your experience of growth: generosity. Many leaders believe abundance will come once they hit a certain revenue milestone, but what I see over and over again is that scarcity shows up long before money ever becomes the real issue. I talk about how your beliefs around investing, paying others, pricing your work, and even receiving support directly impact how your business grows and how it feels to run it....
info_outlineThe #1 person you need to sell to may not even be on your radar! Today, I unpack why leaders like you need to sell yourself first in order to see massive results. How you sell yourself transforms everything: your energy, your authority, your confidence, and more. This episode will give you the tools to stop second-guessing yourself, own what you do, and change the way you show up in 2026. If you’re still not sold on yourself, here’s how to go all-in on your team, your offer, and your vision!
HIGHLIGHTS
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The #1 person you need to sell to in 2026.
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What happens when you sell yourself first vs. when you don’t.
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How selling from self-belief changes the way you show up.
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Signs you’re not actually sold on yourself (+ how to fix it).
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5 areas you need to be sold on + why it matters.
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How to find where you still need to sell yourself.
RESOURCES + LINKS
Apply for The Med Spa Advantage HERE
FOLLOW
Heather: @heatherterveen
Website: heatherterveen.com