Episode 398: From Invisible to Recognized: Monetize Your Expertise and Elevate Your Brand
Release Date: 07/29/2024
Episode 424: Monetization Mistakes That Are Costing You Clients: How to Monetize Your Podcast Interviews
Amplify Your Success
One of the most effective visibility strategies for experts to get in front of new audiences is being a guest on other people’s podcasts. But just because this approach CAN work, doesn’t mean you will get good results. Actually, when it comes to podcast guesting, many coaches and service providers give up on the approach before they see an ROI because they don’t have a monetization strategy. They’ve heard that podcast guesting is a great way to be visible, attract clients and boost their authority – but instead of getting a lot of clients and leads, they just get crickets. Since...
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Episode 423: Mindset Shifts to Successfully Become an Author with Michelle Vandepas
Amplify Your Success
Ever find yourself with a mind full of inspiring ideas but unsure how to turn them into that impactful book you've been thinking about for ages? It's a common struggle—when fears, doubts, and even imposter syndrome seem to block the way from concept to completion. The path to becoming a published author can feel daunting, and sometimes the confidence to make that leap just isn't there yet. But what if you could transform your mindset and embrace the writing journey with clarity and purpose? On episode 423 of the Amplify Your Success Podcast, my guest Michelle Vandepas joins me to reveal how...
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Episode 422: Unlock Better Decisions & More Productivity By Becoming Clutter Free with Barbara Hemphill
Amplify Your Success
Do you ever feel like the clutter in your life is holding you back from reaching your productivity potential? While many of us grapple with chaos in our surroundings—be it a desk buried in papers or an inbox overflowing with emails—Barbara Hemphill, the famed Paper Tiger organizer and author, believes there’s more to the story. Barbara sees clutter as "postponed decisions," affecting not just our physical environments but our mental clarity and decision-making skills. There is a way to transform your cluttered spaces into zones of productivity, better decisions and accelerated success....
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Episode 421: Irresistible Alliances: How to Become the Collaboration Partner Everyone Wants to Promote
Amplify Your Success
Being a collaboration partner could propel your business forward exponentially - the right partners can accelerate lead generation and help you 5-10 your list-building goals. Aligned, ideal partners are in high demand though, so you’ll want to become the go-to partner that everyone wants to collaborate with. I built my business in the early 2000s with strategic partners, but I learned along the way what my “dream partners” need from my business to prioritize reciprocating visibility opportunities. On episode 421 of the Amplify Your Success Podcast I share how becoming collaboration-ready...
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Episode 420: What This Year Taught Me About Business Growth Strategies, Resilience and Mindset
Amplify Your Success
Have you heard the saying that every new level brings a new devil? It’s a common saying that basically means that with each new level of success you’ll discover new limits, fears and mental blocks. 2024 surfaced quite a few challenges for everyone – me included. As difficult as the year was, I also believe that challenging times help illuminate our weak areas so that we can be the person we need to be for what’s emerging. For many years I published my “year in review” on my blog so this year on episode 420 of the Amplify Your Success Podcast, I’m sharing the highs, the lows and...
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Episode 419: How to Create an Online Visibility Plan That Attracts High-Value Clients
Amplify Your Success
Is your visibility reaching the high-value clients you need to exponentially grow your business? If you're consistently feeling like the invisible expert with unmatched value yet lacking the right clients, at may mean that your visibility plan needs a refresh and some intentional planning so you can position yourself to get in front of top-tier clients. On episode 419 of the Amplify Your Success Podcast, I explore the art of crafting an effective online visibility plan that transforms you from the invisible expert to the sought-after authority in your field. By pinpointing the right places...
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Episode 418: How to Build Trust & Cultivate Connections That Drive Sales
Amplify Your Success
In the coaching industry and online market, there has been a massive shift in how people buy. Consumers are hesitant to invest, taking longer to commit, and scrutinizing every promise made. Collectively, the industry is experiencing a trust-deficit. Today, I’m diving into what’s unfolded that is contributing to this low trust and how it’s impacting coaching businesses and the expert-based marketplace. Without trust, sales falter. Trust is the cornerstone of transformation, and yet, many find themselves caught in a web of buyer skepticism and flashy marketing that’s disconnected...
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Episode 417: How the Gene Keys Pearl Sequence Can Help You Lead, Serve, and Grow Your Business with Purpose with Kehla G.
Amplify Your Success
Have you ever felt stuck in the pursuit of success, focusing on massive changes or quantum leaps that never quite manifest? It’s easy to quickly jump into action to achieve more, without reflecting and looking in to truly align your potential and purpose with your business. On episode 417 of the Amplify Your Success Podcast, Kehla G, a Human Design and Gene Keys Coach, shares insights on using Gene Keys to unlock your full potential. Gene Keys offers a framework into our unique, personalized blueprint. If you know Gene Keys, then you know that the Pearl Sequence is a tool to help you...
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Episode 416: High-Level Lead Generation Strategies for Elite Coaches with Jennie Wright
Amplify Your Success
If you offer high-ticket programs, you may have noticed that what worked years ago, won’t necessarily work in today’s market. The landscape has changed and lead generation strategies require refinement and innovation. On Amplify Your Success Podcast episode 416, I sit down with Jennie Wright, an expert in email list growth and high-value lead generation. Jenny reveals how elite coaches can reframe their approach to lead generation by embracing personalized, high-touch methods such as niche-focused masterminds and leveraging platforms like YouTube. Jennie delves into her "List...
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Episode 415: The Secret to Making Money on YouTube Without a Big Audience with James Allen
Amplify Your Success
Ever wonder if you can monetize your YouTube channel, even if you don’t have a big audience or millions of views? It’s time to challenge the common misconception that more views equals more income. The truth? A smaller, engaged audience can generate even bigger results when you know how to connect and inspire action. On Amplify Your Success Podcast episode 415, James Allen, an online coach who specializes in digital marketing and passive income, shares unconventional strategies to grow a business using YouTube. He’ll show you how to use strategic content planning and simplicity and why...
info_outlineEnvision a scenario where your expertise becomes a powerful magnet to ideal clients (and equally repels those that can not, or will not, invest in your solutions.)
When an expert-based entrepreneur discovers how to create an irresistible message, they stop being “The Invisible Expert” and stand out as a recognized authority that their ideal clients rave about.
Believe it or not, your brand has an energetic signature that can either repel or attract your dream clients. And if you are attracting too many non-ideal clients, or are experiencing a ghost town in your lead generation, chances are you haven’t activated that brand energy to its full potential.
In episode 398 of Amplify Your Success Podcast, I'm exploring the concept of brand energetics, so you can elevate your brand and learn how it can transform your visibility strategy into a compelling force in your industry. I’ll share insights on how to tap into the authentic power of your brand, leveraging tools like Human Design to reveal your unique energetic profile and enhance your message.
I’ll unravel the subtle disconnects that might be keeping you invisible in the marketplace and provide actionable strategies to amplify your authority, while revealing the hidden factors that may be keeping you stuck in invisible expert syndrome. Take a listen and learn the key to becoming a recognized authority and making a greater impact in the world.
Key Takeaways:
00:08: Why your most valuable superpowers might not be translating to client conversions.
00:37:Why traditional marketing methods may not be working (and are setting entrepreneurs up for frustration and overwhelm.)
03:56: How to elevate your brand, that’s compelling and attracts ideal clients while repelling those who aren't the right fit.
07:34: The dangers of having too many offerings and how it can affect your client conversion.
10:25: Why you should make your messaging relevant and centered around the needs and desires of your ideal clients.
12:13: The concept of brand energetics and how authenticity plays a crucial role in your brand's energy.
15:38: How to boldly claim your expertise and refine and elevate your brand to be recognized as an authority instead of an invisible expert.
Resources Mentioned in This Episode:
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FREE DOWNLOAD: Get my proven 7 Step Framework and learn how to tap into Million-Dollar visibility streams
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LAST CHANCE to get your free Human Design Report and unlock your authentic brand signature (closes August 1st).
- Check out my coaching options, like Authority Accelerator, here.