Episode 418: How to Build Trust & Cultivate Connections That Drive Sales
Release Date: 12/16/2024
Episode 424: Monetization Mistakes That Are Costing You Clients: How to Monetize Your Podcast Interviews
Amplify Your Success
One of the most effective visibility strategies for experts to get in front of new audiences is being a guest on other people’s podcasts. But just because this approach CAN work, doesn’t mean you will get good results. Actually, when it comes to podcast guesting, many coaches and service providers give up on the approach before they see an ROI because they don’t have a monetization strategy. They’ve heard that podcast guesting is a great way to be visible, attract clients and boost their authority – but instead of getting a lot of clients and leads, they just get crickets. Since...
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Episode 423: Mindset Shifts to Successfully Become an Author with Michelle Vandepas
Amplify Your Success
Ever find yourself with a mind full of inspiring ideas but unsure how to turn them into that impactful book you've been thinking about for ages? It's a common struggle—when fears, doubts, and even imposter syndrome seem to block the way from concept to completion. The path to becoming a published author can feel daunting, and sometimes the confidence to make that leap just isn't there yet. But what if you could transform your mindset and embrace the writing journey with clarity and purpose? On episode 423 of the Amplify Your Success Podcast, my guest Michelle Vandepas joins me to reveal how...
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Episode 422: Unlock Better Decisions & More Productivity By Becoming Clutter Free with Barbara Hemphill
Amplify Your Success
Do you ever feel like the clutter in your life is holding you back from reaching your productivity potential? While many of us grapple with chaos in our surroundings—be it a desk buried in papers or an inbox overflowing with emails—Barbara Hemphill, the famed Paper Tiger organizer and author, believes there’s more to the story. Barbara sees clutter as "postponed decisions," affecting not just our physical environments but our mental clarity and decision-making skills. There is a way to transform your cluttered spaces into zones of productivity, better decisions and accelerated success....
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Episode 421: Irresistible Alliances: How to Become the Collaboration Partner Everyone Wants to Promote
Amplify Your Success
Being a collaboration partner could propel your business forward exponentially - the right partners can accelerate lead generation and help you 5-10 your list-building goals. Aligned, ideal partners are in high demand though, so you’ll want to become the go-to partner that everyone wants to collaborate with. I built my business in the early 2000s with strategic partners, but I learned along the way what my “dream partners” need from my business to prioritize reciprocating visibility opportunities. On episode 421 of the Amplify Your Success Podcast I share how becoming collaboration-ready...
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Episode 420: What This Year Taught Me About Business Growth Strategies, Resilience and Mindset
Amplify Your Success
Have you heard the saying that every new level brings a new devil? It’s a common saying that basically means that with each new level of success you’ll discover new limits, fears and mental blocks. 2024 surfaced quite a few challenges for everyone – me included. As difficult as the year was, I also believe that challenging times help illuminate our weak areas so that we can be the person we need to be for what’s emerging. For many years I published my “year in review” on my blog so this year on episode 420 of the Amplify Your Success Podcast, I’m sharing the highs, the lows and...
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Episode 419: How to Create an Online Visibility Plan That Attracts High-Value Clients
Amplify Your Success
Is your visibility reaching the high-value clients you need to exponentially grow your business? If you're consistently feeling like the invisible expert with unmatched value yet lacking the right clients, at may mean that your visibility plan needs a refresh and some intentional planning so you can position yourself to get in front of top-tier clients. On episode 419 of the Amplify Your Success Podcast, I explore the art of crafting an effective online visibility plan that transforms you from the invisible expert to the sought-after authority in your field. By pinpointing the right places...
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Episode 418: How to Build Trust & Cultivate Connections That Drive Sales
Amplify Your Success
In the coaching industry and online market, there has been a massive shift in how people buy. Consumers are hesitant to invest, taking longer to commit, and scrutinizing every promise made. Collectively, the industry is experiencing a trust-deficit. Today, I’m diving into what’s unfolded that is contributing to this low trust and how it’s impacting coaching businesses and the expert-based marketplace. Without trust, sales falter. Trust is the cornerstone of transformation, and yet, many find themselves caught in a web of buyer skepticism and flashy marketing that’s disconnected...
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Episode 417: How the Gene Keys Pearl Sequence Can Help You Lead, Serve, and Grow Your Business with Purpose with Kehla G.
Amplify Your Success
Have you ever felt stuck in the pursuit of success, focusing on massive changes or quantum leaps that never quite manifest? It’s easy to quickly jump into action to achieve more, without reflecting and looking in to truly align your potential and purpose with your business. On episode 417 of the Amplify Your Success Podcast, Kehla G, a Human Design and Gene Keys Coach, shares insights on using Gene Keys to unlock your full potential. Gene Keys offers a framework into our unique, personalized blueprint. If you know Gene Keys, then you know that the Pearl Sequence is a tool to help you...
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Episode 416: High-Level Lead Generation Strategies for Elite Coaches with Jennie Wright
Amplify Your Success
If you offer high-ticket programs, you may have noticed that what worked years ago, won’t necessarily work in today’s market. The landscape has changed and lead generation strategies require refinement and innovation. On Amplify Your Success Podcast episode 416, I sit down with Jennie Wright, an expert in email list growth and high-value lead generation. Jenny reveals how elite coaches can reframe their approach to lead generation by embracing personalized, high-touch methods such as niche-focused masterminds and leveraging platforms like YouTube. Jennie delves into her "List...
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Episode 415: The Secret to Making Money on YouTube Without a Big Audience with James Allen
Amplify Your Success
Ever wonder if you can monetize your YouTube channel, even if you don’t have a big audience or millions of views? It’s time to challenge the common misconception that more views equals more income. The truth? A smaller, engaged audience can generate even bigger results when you know how to connect and inspire action. On Amplify Your Success Podcast episode 415, James Allen, an online coach who specializes in digital marketing and passive income, shares unconventional strategies to grow a business using YouTube. He’ll show you how to use strategic content planning and simplicity and why...
info_outlineIn the coaching industry and online market, there has been a massive shift in how people buy. Consumers are hesitant to invest, taking longer to commit, and scrutinizing every promise made. Collectively, the industry is experiencing a trust-deficit.
Today, I’m diving into what’s unfolded that is contributing to this low trust and how it’s impacting coaching businesses and the expert-based marketplace.
Without trust, sales falter. Trust is the cornerstone of transformation, and yet, many find themselves caught in a web of buyer skepticism and flashy marketing that’s disconnected from genuine value delivery.
Tune in to Amplify Your Success Podcast episode 418 and discover how our industry reached this trust deficit and the importance of separating true expertise from golden sales pitches.
I’ll explore the stark contrast between highly skilled coaches who deliver real transformation and marketers who, despite big promises, fall short on authenticity and experience in their “coaching” programs.
I highlight the potential lurking in overlooked coaches who, despite their unmatched capabilities, shy away from bold marketing, and it's these instances of unnoticed brilliance that hold the key to turning trust into our most valuable asset.
From transforming the buying journey to nurturing lifelong client relationships, I’ll share what works in revolutionizing trust one connection at a time.
Key Takeaways:
04:18 What’s causing the lack of trust in the coaching industry and the marketing approach that perpetuates the issue.
08:02 How big promises can sabotage trust and repel clients instead of attract.
09:21 Why potential clients increasingly distrust coaching programs that do not offer personalized, tailored solutions to their specific situations.
12:00 How to weave authenticity, transparency, and relatability in your marketing, and why that matters.
13.35 A transformation-driven approach that results in meaningful and lasting sales relationships even in a low-trust market.
14:21 Valuable steps you can take right now to inject authenticity, vulnerability and trust within your community of potential buyers.
15:15 How tapping into your authentic journey can set you apart in a saturated market and transform hesitant prospects into loyal clients.
16:47 How your Lighthouse Message can create genuine connection and be an authentic pathway for potential clients to understand the value you bring.
19:08 Why you need to focus on connection vs conversion to achieve long-term growth and a loyal client base.
Resources Mentioned In This Episode:
Make bold waves and be the beacon for high-value clients. Discover your Ripple Making potential with this FREE quiz! https://melaniebenson.com/quiz