Episode 425: 3 Big Industry Changes Affecting Your Podcast Guesting Strategy
Release Date: 02/03/2025
Episode 429: How To Host Transformational Business Retreats That Shift The Field with Darla LeDoux
Amplify Your Success
Hosting an in-person retreat is one way to make a greater impact with your clients, but many event hosts make a common mistake with how they design their events. Instead of focusing on the elements that produce transformation, they get caught up in a lot of little details that don’t shift the field. In this episode 429 of Amplify Your Success Podcast, Darla LeDoux joins host Melanie Benson to share her insights on developing and running impactful retreats that focus on energy transformation. As an expert in creating retreats that shift the field, she unravels the concept of trusting and...
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Episode 428: Sales Calls That Convert: The 3-Step Sales Call System That Enrolls Without Being Pushy with Erin Davis
Amplify Your Success
What if you could have more premium sales calls - without feeling pushy or salesy? Many service professionals struggle with enrolling clients because their sales conversations lack the necessary elements to guide a prospect to a confident yes (without using emotional manipulation, scarcity and hard selling techniques). The typical roadblock is not having a systemized approach that nurtures the lead, builds rapport, and informs the potential client why you are the only choice, before they ever get to your appointment. Without this process in place, sales calls can feel awkward, and...
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Episode 427: Stop Chasing Sales: How Audience Development Fuels Real Business Growth
Amplify Your Success
You’re showing up online, doing interviews on podcasts, and doing all the right things in those conversations to be a Lighthouse—but the sales just aren’t following. It’s frustrating, right? You’re not alone. But what if the real issue isn’t your offer, your message or even your visibility strategy. There is a stage in your growth where you must shift out of “borrowing” other people’s audiences and build your own to keep the sales flowing in. In episode 427 of Amplify Your Success, I dive into a game-changing shift: moving from chasing sales on other people’s...
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Episode 426 : How to Rewrite the Rules, Ditch the ‘Shoulds,’ and Build Your Dream Life With Marni Battista
Amplify Your Success
There is a unique conundrum that many highly ambitious and driven people experience in their pursuit of bigger goals: there is always a “next level” of success to pursue. But if you find yourself constantly moving the goalposts in life, never truly reaching a sense of satisfaction despite your achievements, then you might be trapped in a “should life.” When our actions are dictated by societal norms, cultural expectations, and inherited rules, leaving us overwhelmed, anxious, burned out, and unfulfilled, it’s worth pausing to reflect if this is the life you want, or you feel you must...
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Episode 425: 3 Big Industry Changes Affecting Your Podcast Guesting Strategy
Amplify Your Success
Over the last 12 months, I’ve seen a shift occurring in the podcast guesting industry. As the market becomes saturated with podcast booking services and eager clients desiring the spotlight to share their message, many popular show hosts have radically changed the type of guest interviews they’ll host. If you want to continue to borrow the popular podcast’s listener base that hosts work countless hours to build and nurture, most guest experts will need to improve their approach. In episode 425 of the Amplify Your Success Podcast I’m diving into this shift to surface the changes...
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Episode 424: Monetization Mistakes That Are Costing You Clients: How to Monetize Your Podcast Interviews
Amplify Your Success
One of the most effective visibility strategies for experts to get in front of new audiences is being a guest on other people’s podcasts. But just because this approach CAN work, doesn’t mean you will get good results. Actually, when it comes to podcast guesting, many coaches and service providers give up on the approach before they see an ROI because they don’t have a monetization strategy. They’ve heard that podcast guesting is a great way to be visible, attract clients and boost their authority – but instead of getting a lot of clients and leads, they just get crickets. Since...
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Episode 423: Mindset Shifts to Successfully Become an Author with Michelle Vandepas
Amplify Your Success
Ever find yourself with a mind full of inspiring ideas but unsure how to turn them into that impactful book you've been thinking about for ages? It's a common struggle—when fears, doubts, and even imposter syndrome seem to block the way from concept to completion. The path to becoming a published author can feel daunting, and sometimes the confidence to make that leap just isn't there yet. But what if you could transform your mindset and embrace the writing journey with clarity and purpose? On episode 423 of the Amplify Your Success Podcast, my guest Michelle Vandepas joins me to reveal how...
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Episode 422: Unlock Better Decisions & More Productivity By Becoming Clutter Free with Barbara Hemphill
Amplify Your Success
Do you ever feel like the clutter in your life is holding you back from reaching your productivity potential? While many of us grapple with chaos in our surroundings—be it a desk buried in papers or an inbox overflowing with emails—Barbara Hemphill, the famed Paper Tiger organizer and author, believes there’s more to the story. Barbara sees clutter as "postponed decisions," affecting not just our physical environments but our mental clarity and decision-making skills. There is a way to transform your cluttered spaces into zones of productivity, better decisions and accelerated success....
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Episode 421: Irresistible Alliances: How to Become the Collaboration Partner Everyone Wants to Promote
Amplify Your Success
Being a collaboration partner could propel your business forward exponentially - the right partners can accelerate lead generation and help you 5-10 your list-building goals. Aligned, ideal partners are in high demand though, so you’ll want to become the go-to partner that everyone wants to collaborate with. I built my business in the early 2000s with strategic partners, but I learned along the way what my “dream partners” need from my business to prioritize reciprocating visibility opportunities. On episode 421 of the Amplify Your Success Podcast I share how becoming collaboration-ready...
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Episode 420: What This Year Taught Me About Business Growth Strategies, Resilience and Mindset
Amplify Your Success
Have you heard the saying that every new level brings a new devil? It’s a common saying that basically means that with each new level of success you’ll discover new limits, fears and mental blocks. 2024 surfaced quite a few challenges for everyone – me included. As difficult as the year was, I also believe that challenging times help illuminate our weak areas so that we can be the person we need to be for what’s emerging. For many years I published my “year in review” on my blog so this year on episode 420 of the Amplify Your Success Podcast, I’m sharing the highs, the lows and...
info_outlineOver the last 12 months, I’ve seen a shift occurring in the podcast guesting industry. As the market becomes saturated with podcast booking services and eager clients desiring the spotlight to share their message, many popular show hosts have radically changed the type of guest interviews they’ll host.
If you want to continue to borrow the popular podcast’s listener base that hosts work countless hours to build and nurture, most guest experts will need to improve their approach.
In episode 425 of the Amplify Your Success Podcast I’m diving into this shift to surface the changes I’ve seen both as a host, guest and a booking agent for my clients. From the need to ensure relevance and contribution to the host, to a deepening of the need to collaborate, you’ll discover what hosts look for that can practically guarantee a spotlight on their show.
Hint: the transactional approach is dying. Being a “Niche Celebrity” won’t be enough anymore to land spots on top shows. Recording then ghosting your host won’t be acceptable now. It's time to consider a partnering approach with podcast hosts.
Inside the episode I’ll unpack how to stop being a “taker” (even if that’s not your intention) and become essential to podcast hosts by contributing creatively, whether by promoting episodes like they are your own or coming up with joint promotions that benefit both sides. By positioning yourself as a partner, you can more effectively integrate into the podcast community and make a lasting impact.
Key Takeaways:
04:25 The shift in the industry, and why many hosts (including myself) are moving to doing more solo episodes.
6:43 Why producing a podcast requires more thought, strategy and intention and how that impacts the types of guests we book.
7:23 The 4 primary ways you can monetize your podcast show.
07:56 Why sponsorships aren’t always the answer to a host’s monetization strategy.
13:24 The primary reason podcast guesting is shifting (and how guest interviews have contributed.)
14:52 Why hosts are increasingly selective about guests and seeking meaningful collaborations.
Resources Mentioned in This Episode:
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Grab my Scorecard & Guide so you can avoid the 17 biggest mistakes, as a guest expert, that costs you leads and clients
- Authority Accelerator 6 month Cohort: Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people’s audiences. Check out the details here