Episode 428: Sales Calls That Convert: The 3-Step Sales Call System That Enrolls Without Being Pushy with Erin Davis

What if you could have more premium sales calls -  without feeling pushy or salesy?

Many service professionals struggle with enrolling clients because their sales conversations lack the necessary elements to guide a prospect to a confident yes (without using emotional manipulation, scarcity and hard selling techniques). 

The typical roadblock is not having a systemized approach that nurtures the lead, builds rapport, and informs the potential client why you are the only choice, before they ever get to your appointment. Without this process in place, sales calls can feel awkward, and conversion rates can remain frustratingly low.

If you are ready to transform your sales calls into high-converting conversations without feeling pushy or salesy, eavesdrop in as Melanie does an On Air Coaching Monetization session for Erin Davis on episode 428 of Amplify Your Success Podcast. 

Outlining a simple 3-Step Sales Call System, Melanie coaches Erin on how nurturing potential clients, setting the right expectations, and creating a structured conversation can elevate sales calls. Erin shares her journey from being a therapist to expanding her business into coaching, and how refining her sales process is crucial for her future success.

Melanie provides actionable advice on crafting a nurturing sequence before the sales call, asking the right questions to understand client goals, and setting the container for a productive call. She also discusses the importance of identifying the cost of keeping a problem unsolved and making an effortless invitation to work together. Melanie unpacks these steps with rich examples that empower listeners to gain confidence and improve their own sales process.

Key Takeaways:

02:59 Melanie introduces the new segment, On Air Coaching Monetization & Visibility Hot Seats.

04:32 Erin gives background on how Authority Accelerator helped her have confidence to move from being a therapist to specializing in relationship coaching.

09:45 Melanie coaches Erin on how to warm up leads before the sales conversation to help boost conversion rates.

14:14 Why creating relatability is key in nurturing your prospects. 

16:16  Discover how to make a seamless invitation to work together by empathetically connecting with the client's goals and challenges.

21:10 Understand the importance of giving potential clients a pre-call homework assignment to increase engagement and investment.

28:35 How to structure an enrollment conversation and set the container with clear expectations and focusing on the client's desired outcome

30:43 The one thing that will transform sales: Understand the emotional cost of a client's current problem

33:26 How to make sales feel more natural and create a sales conversation script that focuses on helping clients want the solution, rather than feeling sold to.

 

Resources Mentioned in This Episode:  

• Would you like to be considered for an On Air Coaching session for Monetization & Visibility? Apply here.

• Download my FREE Scorecard so you can avoid the 17 biggest mistakes, as a guest expert, that costs you leads and clients 

• Authority Accelerator 6 month Cohort: Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people’s audiences. Check out the details here