Building Networks, Not Just Hiring: The Global Talent Strategy with Mark Reinecke
Release Date: 03/21/2025
How Databricks Revolutionize Intelligent Enterprise AI in ASEAN with Patrick Kelly
Analyse Asia
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Building Networks, Not Just Hiring: The Global Talent Strategy with Mark Reinecke
Analyse Asia
"When I discuss with senior leaders, interview them, or assess them for senior roles, they often come to me, and I ask them: 'What makes you unique? How do you see yourself?' Eighty percent of them tell me what they can't do. They talk about their development needs, and I say, 'Is that how you pitch yourself? Is that what you really bring to the table? You sit with a headhunter and tell me what you can’t do—why not tell me what you’re really good at?' Your exceptional value-add, your competitive advantage—that’s what makes an impact, not what you cannot do. Development needs require...
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Why Southeast Asia Matters with Gullnaz Baig
Analyse Asia
"People always ask us this question, what can I learn from that country? People ask us about this from the report especially when we're talking to policymakers, or what should I learn from Malaysia? What should I learn? The thing to learn is to not learn to replicate exactly. But the thing to learn is sort of what are the principles behind what works for them. What are your comparative advantages, Every country needs to be asking that for themselves. So for Vietnam, comparative advantages are things like proximity to China, and an ability at a geopolitical level to navigate between...
info_outline"When I discuss with senior leaders, interview them, or assess them for senior roles, they often come to me, and I ask them: 'What makes you unique? How do you see yourself?' Eighty percent of them tell me what they can't do. They talk about their development needs, and I say, 'Is that how you pitch yourself? Is that what you really bring to the table? You sit with a headhunter and tell me what you can’t do—why not tell me what you’re really good at?' Your exceptional value-add, your competitive advantage—that’s what makes an impact, not what you cannot do. Development needs require a mitigation strategy, yes, but I believe that focusing on your unique strengths will take you further in your career." - Mark Reinecke
Fresh out of the studio, Mark Reinecke, SVP of Top Executive Management and Talent Acquisition at Airbus, shares his approach to the full life cycle of global talent management from acquisition to development and retention. Starting from his career journey, Mark shared his experiences and mental models in recruiting, developing and retaining top talent while emphasized how the STAR program in Airbus can gather experts from areas outside of Airbus to provide different perspectives on how the aviation industry can learn from best practices in other industries given the emerging technologies. Last but not least, Mark shared his perspectives on what does great look like for global talent management.
Audio Episode Highlights
[00:46] Lead with your unique strengths, not weaknesses
[02:05] Introduction of Mark Reinecke, SVP at Airbus
[02:41] Mark's career journey from automotive to aerospace
[05:47] Key career lessons: daily learning and focusing on strengths
[07:09] Mark's role managing top 250 leaders at Airbus
[09:02] Approach to analysing global talent landscape
[10:39] Integrating outside talent into aviation industry
[12:54] The STAR Program: creating an ecosystem of external expertise
[17:51] Challenges of integrating external talent into aviation culture
[20:38] Airbus's tailor-made onboarding process with buddy system
[21:40] Two-way learning between Airbus and STAR Program members
[23:20] AI's future role in HR and talent management
[28:25] The underestimated power of genuine professional networks
[32:21] What excellence in global talent management looks like
[34:40] Closing
Profile: Mark Reinecke, Senior Vice President, Top Executive Management and Talent Acquisition and STAR Program Director, Airbus. LinkedIn: https://www.linkedin.com/in/mark-reinecke-6253b015/
Podcast Information: Bernard Leong hosts and produces the show. The proper credits for the intro and end music are "Energetic Sports Drive." G. Thomas Craig mixed and edited the episode in both video and audio format. Here are the links to watch or listen to our podcast.
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