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From Accidental Hotelier to Longevity Pioneer: An Entrepreneur's Journey with Allen Law

Analyse Asia

Release Date: 05/18/2025

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"I think the why is so important, but it's always not really being asked. Most people want to know, 'What's your growth look like?' or 'How is this offering different from another offering?' Those are the questions we get most of the time. But going back to the real why we actually do this in the first place is the most critical question if you ask me. For myself personally, it is all about having a positive impact in society. We have chosen to go down the route of wellness, fitness, and longevity to have that positive impact, which we believe is extremely important and a strong one whereby I'm personally putting a lot of energy, funds, and capital behind it to ensure we educate the community and society to establish and adopt healthy and active lifestyles that will only benefit the entire population." - Allen Law

Fresh out of the studio, Allen Law, co-founder of MOVE Repeat, chairman of REVL, and principal of Seveno Capital, joins us to explore the holistic approach to wellness, fitness, and longevity across his entrepreneurial ventures. In the conversation, Allen explained his journey from "accidental hotelier" to longevity entrepreneur, outlining the six pillars of longevity. He emphasized that the gap isn't in knowledge but in action, highlighting how his upcoming 38,000 square foot facility in Singapore brings medical, fitness, recovery, sleep, and nutrition services under one roof to help people change their lifestyles. Allen discussed how MOVE Repeat has acquired three brands operating in 50+ studios across five countries and shifted from traditional subscription models to pay-as-you-go to ensure consistent customer satisfaction. Last but not least, Allen describes what great would look like for his fitness, wellness and longevity businesses.

Episode Highlights:
[00:00] Quote of the Day by Allen Law
[01:00] Introduction: Allen Law and his career journey
[04:00] Career Lessons Shared: The importance of first principles and purpose-driven business beyond financial success
[05:45] The six pillars of longevity: sleep, exercise, nutrition, avoiding harmful substances, social connections, and stress management
[08:00] Move Repeat's expansion to three brands across five countries with over 50 fitness studios
[11:45] Change of Business Model from Subscription to Pay as you go in Fitness Clubs focused on customer satisfaction
[18:15] The holistic approach to wellness and why focusing on just one pillar isn't enough
[20:00] Allen's upcoming 38,000 square foot facility combining medical, fitness, recovery, and nutrition services
[26:00] Bridging the gap between wellness knowledge and action through lifestyle change support
[31:00] Using science and data tracking to show measurable improvements in health metrics
[32:00] Democratizing wellness to make longevity accessible for the 50% rather than the wealthy 5%
[35:00] Community building as the foundation for growth in wellness businesses
[38:00] Closing

Profile: Allen Law, Co-Founder, MOVE Repeat, Chairman, REVL Training, Principal, Seveno Capital, Founder, Park Hotel Group.

Allen's LinkedIn: https://www.linkedin.com/in/allenlawphg/

Podcast Information: Bernard Leong hosts and produces the show. The proper credits for the intro and end music are "Energetic Sports Drive." G. Thomas Craig mixed and edited the episode in both video and audio format. Here are the links to watch or listen to our podcast.

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