The Business of Fitness with Dr. Ben Bocchicchio - Episode 2810

Episode 2810 - Vinnie Tortorich welcomes Dr. Ben Bocchicchio, and they discuss the business of fitness, gaining expertise, creating opportunity, and more.

https://vinnietortorich.com/2026/06/the-business-of-fitness-with-dr-ben-bocchicchio-episode-2810

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The Business of Fitness

• Both Ben and Vinnie were in the fitness business before it became mainstream. (4:00)
  • They exchange stories from the early days of their careers; much of it was based on hard work and lucky timing.
  • Both are in the business of helping people get strong and healthy.
  • The carrot the client is looking for: losing weight, being lean, and being strong, so focus on that.
• Also, the “healthy” trend in the 1980s was high-carb, low-fat dietary rules. (22:00)
• Many doctors are tired of “sick care” and are now offering concierge services to help people get truly healthy again. (35:00)
  • Both Vinnie and Ben have been approached by doctors who want to know more details about their fitness business.
• If you are aiming to be in the fitness business, know what you’re doing with good, solid evidence. (47:00)
• Just start with a small idea and look for opportunities.
  • The plan shouldn’t be to get rich; the plan should be to help people.
  • Be willing to work hard, do good, fair, and honest work. Don’t wait for opportunity, create it. (52:00)
• You can find Dr. Ben Bocchicchio at https://drbenbo.com
• ALSO: Anna’s products are now linked to PureVitamin Club’s website. Look under the “Food and Snacks” section to purchase them there, too. (58:30)
  • https://purevitaminclub.com/collections/food-and-snacks

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• Anna's next cookbook, Eat Happy Cocktail Hour, is filled with cocktails, mocktails, and appetizers and is available for pre-order right now.
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• Physical Release Date is October 2026

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•  Jaspr Air Scrubbers has a discount code, VINNIE, that gets you $200 off for a limited time.
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  • Go to Jaspr.co for more information or to purchase. (1:05:00)

 

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More News

• Serena has added some of her clothing suggestions and beauty product suggestions to Vinnie’s Amazon Recommended Products link.
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• Don’t forget to check out Serena Scott Thomas on Days of Our Lives on the Peacock channel. 
• “Dirty Keto” is available on Amazon!
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• Eat Happy Italian, Anna’s second cookbook, is available! 
  
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