The Business Side of Dog Training with Sara Brueske [Episode 269]
Release Date: 12/15/2025
Animal Training Academy
In this candid and soulful exploration of the trainer’s journey, Ryan Cartlidge sits down with Steve Goodall — a director of Packed Dogs Limited , an ABTC registered animal training instructor , and a published author based in a small hamlet in Wales . Steve offers a refreshing look at the "why" behind our interactions with animals, drawing on his eclectic background in the DIY punk music scene and sound engineering to highlight the delicate balance between technical protocols and creative intuition . From his early days as a postman to leading a nationally recognized training...
info_outlineAnimal Training Academy
In this thoughtful and practical conversation, Ryan Cartlidge is joined by Natalie Light — canine behaviourist, trainer, and director at PACT Dogs Ltd (Professional Association of Canine Trainers) in the UK. With a background that blends hands-on behaviour work, professional education, and a strong commitment to raising standards within the industry, Natalie brings a refreshingly grounded perspective to one of the most important (and often misunderstood) topics in dog training: what “good training” really looks like when we centre welfare, ethics, and long-term outcomes. Together, Ryan...
info_outlineAnimal Training Academy
In this perspective-shifting conversation, Ryan Cartlidge is joined by Jason Light — director at PACT Dogs Limited in the UK, sustainability consultant through Green Robin Consulting, and a chartered environmentalist with over 20 years of senior leadership experience, including serving as Head of Sustainability for an NHS Foundation Trust. Bringing a rare strategic lens to the animal training profession, Jason challenges us to think about “sustainability” as something far bigger than environmental impact alone — and instead, as the foundation for building ethical, resilient,...
info_outlineAnimal Training Academy
In this thoughtful and business-boosting conversation, Ryan Cartlidge is joined by returning guest Veronica Boutelle — founder of Dogbiz, author of How to Run a Dog Business, and a long-time leader in helping positive reinforcement dog trainers build sustainable, values-aligned businesses. With a rare blend of experience as a professional dog trainer, business owner, and former classroom teacher, teacher educator, and curriculum developer, Veronica brings a grounded, practical lens to the “softer skills” that can make or break a trainer’s confidence, visibility, and long-term success....
info_outlineAnimal Training Academy
In this episode of the Animal Training Academy Podcast, host Ryan Cartlidge is joined by returning guest Michael Shikashio for a wide-ranging conversation about professionalism, community, and the future of the dog training industry. Michael Shikashio is the founder of AggressiveDog.com, a leading expert in working with aggression cases, a five-time past President of the IAABC, the 2020 APTT Member of the Year, and host of The Bitey End of the Dog podcast. Drawing on decades of experience supporting trainers across more than 20 countries, Michael brings a global, grounded perspective to the...
info_outlineAnimal Training Academy
In this insightful and future-focused episode of the Animal Training Academy Podcast, Ryan Cartlidge is joined by two pioneers in applied behavior analysis and professional animal education: Dr. Susan Friedman and Rick Hester, as they introduce and explore their newest collaborative project, Zoo School. Dr. Susan Friedman brings decades of experience as a psychology professor, behavior analyst, and internationally respected educator whose work has profoundly shaped humane, evidence-based animal training across species. Rick Hester joins the conversation as a seasoned zoo professional,...
info_outlineAnimal Training Academy
In this reflective and values-driven episode of the Animal Training Academy Podcast, ATA team members Ryan Cartlidge, Shelly Wood, and Belinda Young come together for a thoughtful discussion on gratitude - one of Animal Training Academy’s core values - and the meaningful role it plays in learning, community, and wellbeing. Drawing from personal experience and professional practice, Ryan, Shelly, and Belinda explore how intentional gratitude shapes ATA’s culture and supports safer, more compassionate spaces for human learners. From early-morning thought loops and professional challenges to...
info_outlineAnimal Training Academy
In the second part of our conversation with Ryan Talbot, Behavioral Enrichment and Training Manager at Wolf Park, we continue exploring how behavior science, engineering, and thoughtful creativity come together in Ryan’s work with wolves and wolf dogs. Ryan shares how small, systematic changes can create meaningful shifts in cooperative care, and how approaching husbandry through a constructional, stepwise lens helps both animals and humans experience more clarity and choice. Ryan and host Ryan Cartlidge dig into the practical realities of teaching complex behaviors to apex species. They...
info_outlineAnimal Training Academy
In this first part of our conversation with Ryan Talbot, Behavioral Enrichment and Training Manager at Wolf Park, we dive into the winding and thoughtful path that brought him from computer engineering into the world of applied behavior analysis and cooperative care. Ryan shares how a formative visit to Wolf Park opened his eyes to the power of relationships built through understanding another being’s umwelt, setting him on a path of lifelong learning in behavior science. Across the episode, Ryan reflects on how engineering thinking and behavior analysis intersect in his work. He discusses...
info_outlineAnimal Training Academy
In this candid and practical conclusion to their two-part conversation, Ryan Cartlidge and Sara Brueske shift from the training field to the front office to discuss the business of animal training. Sara shares an "in the trenches" look at her journey into facility ownership and the evolution of her business, Happy Dog Lodge. The conversation centers on a service model often debated within the positive reinforcement community: Board and Train. Sara offers a transparent look at the ethics, logistics, and communication strategies required to offer this service in a way that prioritises...
info_outlineIn this candid and practical conclusion to their two-part conversation, Ryan Cartlidge and Sara Brueske shift from the training field to the front office to discuss the business of animal training. Sara shares an "in the trenches" look at her journey into facility ownership and the evolution of her business, Happy Dog Lodge.
The conversation centers on a service model often debated within the positive reinforcement community: Board and Train. Sara offers a transparent look at the ethics, logistics, and communication strategies required to offer this service in a way that prioritises client education, successful skill transfer, and the wellbeing of the dog.
Beyond the specific service, Ryan and Sara discuss the broader challenges of entrepreneurship, from the weight of managing a team to the art of marketing to both clients and professional peers. Sara’s insights provide a valuable roadmap for any trainer navigating the complexities of making their passion a sustainable profession.
Throughout this episode, we explore:
✅ The shift from solo sport trainer to facility owner and team leader
✅ A deep dive into the Board and Train model from a positive reinforcement perspective
✅ Strategies for ensuring successful training transfer from trainer to client
✅ The vital difference between marketing to your clients and marketing to your peers
✅ The real-world challenges and ethical considerations of running a training business
✅ How to build a service that meets market demand while upholding your training philosophy
Part two is a must-listen for any training professional, offering an honest look at the sometimes uncomfortable but crucial business side of what we do and how to do it with integrity and foresight.
Links
Happy Dog Lodge - Boarding, Training, Grooming in Cambridge, MN
www.happydoglodge.com
Fenzi Dog Sports Academy
www.fenzidogsportsacademy.com
Facebook page:
www.facebook.com/brueskesara