Double Vision: Balancing Art, Life & Business with Alex Garant
Release Date: 03/04/2024
Sales Strategies from the "Creative Business Handbook" with Kat
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In this episode of Art & Cocktails, Kat shares an exclusive excerpt from the book, "Creative Business Handbook." Diving into Chapter Five, she explores essential sales strategies that every creative entrepreneur needs to know. Thank you to our sponsor: Welcome to Omega Institute, where transformational experiences await you. Nestled in New York’s beautiful Hudson Valley, Omega is a hub for lifelong learning, spiritual exploration, and building a global community of learners, thinkers, and doers. Join us in-person and online for immersive workshops on mindfulness and...
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info_outlineWelcome to a special episode of Art and Cocktails! In this episode, host Ekaterina Popova sits down with Canadian contemporary figurative artist, Alex Garant, internationally known as the Queen of Double Eyes. Alex shares insights into her journey as an artist, her unique style, and her approach to balancing the business side of art with studio time. Alex discusses the evolution of her signature double eyes technique and the deeper meaning behind her work.
Connect with Alex Garant: Find Alex's artwork, merchandise, and upcoming exhibitions on her website at AlexGarant.com, and follow her on Instagram at @alexgarantart for the latest updates.
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Key Points:
- Introduction to Alex Garant: Ekaterina introduces Alex Garant, a renowned contemporary artist known for her captivating double eyes technique.
- The Evolution of Double Eyes: Alex discusses how she developed her unique style of painting double eyes, exploring symmetry, patterns, and mirroring effects.
- Personal Meaning in Art: Discover the deeper meaning behind Alex's double eyes technique, reflecting the battle between different personas and the quest for authenticity.
- Choosing Subjects: Alex explains her process of selecting models and combining features to create unique, gender-blending figures.
- Balancing Business and Creativity: Learn how Alex manages her time between painting and handling the business aspects of her art career, including marketing and administrative tasks.
- Embracing Natural Style: Alex encourages artists to embrace their natural tendencies and quirks in their work, turning perceived "mistakes" into strengths.
- Finding Inspiration: Discover how Alex recharges and finds inspiration outside of the studio, from spending time in nature to visiting the ocean.
- Preparing for Solo Shows: Gain insights into Alex's process for preparing for solo exhibitions, including planning, sketching, and creating a cohesive body of work.
- Saying No and Setting Boundaries: Alex shares the importance of knowing when to decline opportunities to avoid burnout and maintain a healthy work-life balance.
- Diversifying Income Streams: Explore the significance of offering prints, merchandise, and other products as additional income streams for artists, making art more accessible to a wider audience.
- Future Projects: Get a sneak peek into Alex's upcoming solo show in Australia, group exhibition in North Carolina, and collaboration with the Eagles Foundation.
Conclusion: Join Ekaterina Popova and Alex Garant for an engaging conversation on art, creativity, and entrepreneurship. Gain insights into Alex's journey, her unique style, and her strategies for success in the ever-evolving art world. Don't miss out on the opportunity to explore the mesmerizing world of double eyes and discover the power of embracing authenticity in art. Tune in to Art and Cocktails and be inspired by the stories of artists like Alex Garant who are making their mark on the global art scene.