The 2025 Creator Stack for Artists: What's Working to Grow Business, How to Use Time Wisely, and Not Burn Out While Showing the F Up
Release Date: 09/23/2025
The Create! Podcast
What happens when you stop obsessively planning and trying to control the outcome in the studio and start letting your subconscious lead the way? In this episode of the Create! Podcast, host Ekaterina Popova chats with August Vilella, a self-taught artist whose intuitive approach has landed his work in Art Basel and major galleries across Asia and Europe. August reveals how he abandoned sketches and rigid concepts to find a "direct language" that transcends cultural and language barriers. We explore his "happy accident" move to Japan, his upcoming 10th-anniversary chronological exhibition, and...
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In this episode, I reconnect with Sharone Halevy nearly a year after our collector talk at Superfine (now The Superfair) in San Francisco. Sharone is an abstract expressionist painter who's built her entire practice around commission work and selling directly to collectors without gallery representation. We discuss her transition from theater directing to painting, why she works on sliding scales to make art accessible, and how she uses sound and storytelling to create "tangible memories," paintings that capture how moments felt rather than every detail. Sharone shares her approach to...
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In this episode, Kat addresses the familiar "January tension"—the conflict between feeling ambitious about new goals while simultaneously exhausted from the past year. She explores what "sustainability" actually means for artists, moving beyond the buzzword to examine what emotionally and financially supports a creative career. Kat shares insights from Vadim Zeland's book Reality Transurfing, discussing the concept of "pendulums"—energy structures built on collective beliefs (like the pressure to post daily on social media) that feed off our energy. She explains why feeding these...
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Welcome back to a brand new season! In this solo episode, Kat reflects on nearly a decade of navigating a full-time art career and the subtle traps that can stall creative growth. If you have ever felt busy but unfulfilled, or found yourself saying "yes" to every group show and opportunity out of a fear of missing out, this episode is for you. Kat discusses the concept that "good is the enemy of great" and how filling our schedules with "good" opportunities often prevents us from doing the deep, legacy-building work our souls actually crave. In this episode, we cover: The "Short-Term...
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In this magical start to the new year, host Kat sits down with her dear friend—psychic medium, curator, and author Sarah Potter. As we step into 2026, Sarah shares wisdom from her life-changing new book, Sober Magic: Using the Tarot and Ritual in Your Journey Away from Drinking. Together, they explore the deep intersection of art and spirituality, discussing how to navigate the "party culture" of the art world while honoring your boundaries. Sarah opens up about her transition from full-time art curator to professional witch, the power of "Glamour Magic" to armor yourself for difficult...
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In this special bonus episode of the Create! Podcast, Kat (Ekaterina Popova) sits down with artist and curator Victoria Fry, founder of The New Visionary Art Collective, for a grounded and nourishing conversation about creativity, intuition, and building a sustainable creative practice and career. Together, they explore the importance of making art for pleasure separate from career expectations, balancing multiple creative roles, and staying connected to intuition and inner joy. Kat also shares insights from her 100-Day Painting Challenge and reflects on how daily practice can transform both...
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In this solo episode of the Create! Podcast, host Ekaterina Popova explores why maintaining a personal art practice is essential not only for artistic growth, but for mental and nervous system regulation, resilience, and overall well-being. Whether you are a professional artist navigating deadlines or a creative seeking to reconnect with your practice, this episode breaks down the neuroscience behind why our brains need art. Kat shares research-backed insights, practical studio strategies, and mindset shifts to help you build a sustainable creative routine, even with a busy life. This episode...
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In this episode of the Create! Podcast, Ekaterina Popova sits down with Anna Denning, a multimedia artist and the founder of the NeuroArts School, to decode the powerful science behind creativity and healing. Anna shares her fascinating background—growing up with a psychotherapist mother who used drawing to analyze and soothe emotions—and how that evolved into her expertise in "Neuroesthetics," the study of how aesthetic experiences influence the brain. Together, they discuss her collaboration with Colette Baron-Reid on the "Art of Manifesting" book and how "intentional...
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In this insightful conversation, Kat sits down with celebrated realist painter, author and educator Todd M. Casey. Known for his bestselling books The Art of Still Life and The Oil Painters’ Color Handbook, Todd opens up about the winding road that shaped his artistic life, from studying at MassArt to discovering the atelier system and developing a deep appreciation for classical training. He shares refreshing honesty about navigating art school, finding mentors, resisting social media pressure, and staying connected to the curiosity that fuels meaningful work. Whether you’re a painter...
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In this episode of the Create! Podcast, Kat sits down with painter and creative mentor Felicia Forte for a deep and refreshing conversation on creative flow, intuition, burnout, and finding your true pace as an artist. Felicia shares how she moved through a major creative block, rebuilt her relationship with painting, and allowed a slower, more intuitive rhythm to guide her back to the work. She speaks openly about dropping the hustle, choosing resonance over pressure, and trusting the quiet seasons where ideas grow underground. This conversation is full of warmth, honesty, and wisdom for...
info_outlineIn this episode, I (host Ekaterina Popova) dive into what I call The 2025 Creator Stack for Artists. These are the four simple tools you need to build trust, grow your audience, and create consistent income without burning out.
We are in what I call a trust recession. Algorithms keep changing, AI noise is everywhere, and collectors are more selective than ever. That does not mean your art business has to suffer. I am sharing what has been working for me this year, the lessons I have learned, and how you can lean into connection, trust, and real growth.
🎉 Special Announcement
Create! Magazine is celebrating its ninth anniversary. To mark the occasion, we have opened our Call for Art for Issue #54, our anniversary edition. Selected artists will be featured in print and digital editions, on our blog, and across our social platforms.
The deadline to apply is September 30, 2025. Submit your work here: www.createmagazine.co/call-for-art
🎙 What You’ll Hear in This Episode
I share what the trust recession means for artists and why it can actually be an opportunity.
I break down the four pillars of the Creator Stack, including community platforms, email lists, AI workflows, and simple sales systems that support growth without leading to burnout.
You will also hear how I have been using these tools in my own practice and how you can adapt them to fit your creative business.
🌐 Connect + Explore
Create! Magazine → www.createmagazine.com
Create U Courses → www.createu.co
Instagram → @createmagazine | @katerinaspopova
Substack → createmagazine.substack.com