loader from loading.io

Finding Your Collectors Without Galleries: Sharone Halevy on Commission Work, The Superfair, and Why Artists Need Hobbies

The Create! Podcast

Release Date: 01/23/2026

Mastering the Subconscious: Intuitive Painting and Global Art Career with August Vilella show art Mastering the Subconscious: Intuitive Painting and Global Art Career with August Vilella

The Create! Podcast

What happens when you stop obsessively planning and trying to control the outcome in the studio and start letting your subconscious lead the way? In this episode of the Create! Podcast, host Ekaterina Popova chats with August Vilella, a self-taught artist whose intuitive approach has landed his work in Art Basel and major galleries across Asia and Europe. August reveals how he abandoned sketches and rigid concepts to find a "direct language" that transcends cultural and language barriers. We explore his "happy accident" move to Japan, his upcoming 10th-anniversary chronological exhibition, and...

info_outline
Finding Your Collectors Without Galleries: Sharone Halevy on Commission Work, The Superfair, and Why Artists Need Hobbies show art Finding Your Collectors Without Galleries: Sharone Halevy on Commission Work, The Superfair, and Why Artists Need Hobbies

The Create! Podcast

In this episode, I reconnect with Sharone Halevy nearly a year after our collector talk at Superfine (now The Superfair) in San Francisco. Sharone is an abstract expressionist painter who's built her entire practice around commission work and selling directly to collectors without gallery representation. We discuss her transition from theater directing to painting, why she works on sliding scales to make art accessible, and how she uses sound and storytelling to create "tangible memories," paintings that capture how moments felt rather than every detail. Sharone shares her approach to...

info_outline
The Sustainable Studio: Reality Transurfing, Pendulums, and Avoiding Burnout show art The Sustainable Studio: Reality Transurfing, Pendulums, and Avoiding Burnout

The Create! Podcast

In this episode, Kat addresses the familiar "January tension"—the conflict between feeling ambitious about new goals while simultaneously exhausted from the past year. She explores what "sustainability" actually means for artists, moving beyond the buzzword to examine what emotionally and financially supports a creative career. Kat shares insights from Vadim Zeland's book Reality Transurfing, discussing the concept of "pendulums"—energy structures built on collective beliefs (like the pressure to post daily on social media) that feed off our energy. She explains why feeding these...

info_outline
Good is the Enemy of Great: Escaping the Trap of Quick Validation & Good is the Enemy of Great: Escaping the Trap of Quick Validation & "The Short-Term Giggle"

The Create! Podcast

Welcome back to a brand new season! In this solo episode, Kat reflects on nearly a decade of navigating a full-time art career and the subtle traps that can stall creative growth. If you have ever felt busy but unfulfilled, or found yourself saying "yes" to every group show and opportunity out of a fear of missing out, this episode is for you. Kat discusses the concept that "good is the enemy of great" and how filling our schedules with "good" opportunities often prevents us from doing the deep, legacy-building work our souls actually crave. In this episode, we cover: The "Short-Term...

info_outline
Sober Magic, Art & The Year of the Magician: A Conversation with Sarah Potter show art Sober Magic, Art & The Year of the Magician: A Conversation with Sarah Potter

The Create! Podcast

In this magical start to the new year, host Kat sits down with her dear friend—psychic medium, curator, and author Sarah Potter. As we step into 2026, Sarah shares wisdom from her life-changing new book, Sober Magic: Using the Tarot and Ritual in Your Journey Away from Drinking. Together, they explore the deep intersection of art and spirituality, discussing how to navigate the "party culture" of the art world while honoring your boundaries. Sarah opens up about her transition from full-time art curator to professional witch, the power of "Glamour Magic" to armor yourself for difficult...

info_outline
Bonus Episode: Creating for Pleasure, Intuition, and Sustainable Practice with Victoria Fry, Founder of The New Visionary Art Collective show art Bonus Episode: Creating for Pleasure, Intuition, and Sustainable Practice with Victoria Fry, Founder of The New Visionary Art Collective

The Create! Podcast

In this special bonus episode of the Create! Podcast, Kat (Ekaterina Popova) sits down with artist and curator Victoria Fry, founder of The New Visionary Art Collective, for a grounded and nourishing conversation about creativity, intuition, and building a sustainable creative practice and career. Together, they explore the importance of making art for pleasure separate from career expectations, balancing multiple creative roles, and staying connected to intuition and inner joy. Kat also shares insights from her 100-Day Painting Challenge and reflects on how daily practice can transform both...

info_outline
Coming Home to Your Art: The Science of Joyful Practice & Creative Flow show art Coming Home to Your Art: The Science of Joyful Practice & Creative Flow

The Create! Podcast

In this solo episode of the Create! Podcast, host Ekaterina Popova explores why maintaining a personal art practice is essential not only for artistic growth, but for mental and nervous system regulation, resilience, and overall well-being. Whether you are a professional artist navigating deadlines or a creative seeking to reconnect with your practice, this episode breaks down the neuroscience behind why our brains need art. Kat shares research-backed insights, practical studio strategies, and mindset shifts to help you build a sustainable creative routine, even with a busy life. This episode...

info_outline
NeuroArts, Manifestation, and Healing: How to Rewire Your Brain with Creativity feat. Anna Denning show art NeuroArts, Manifestation, and Healing: How to Rewire Your Brain with Creativity feat. Anna Denning

The Create! Podcast

In this episode of the Create! Podcast, Ekaterina Popova sits down with Anna Denning, a multimedia artist and the founder of the NeuroArts School, to decode the powerful science behind creativity and healing.  Anna shares her fascinating background—growing up with a psychotherapist mother who used drawing to analyze and soothe emotions—and how that evolved into her expertise in "Neuroesthetics," the study of how aesthetic experiences influence the brain. Together, they discuss her collaboration with Colette Baron-Reid on the "Art of Manifesting" book and how "intentional...

info_outline
Finding Your Voice: Todd M. Casey on Art Education, Social Media Fatigue and Staying Curious show art Finding Your Voice: Todd M. Casey on Art Education, Social Media Fatigue and Staying Curious

The Create! Podcast

In this insightful conversation, Kat sits down with celebrated realist painter, author and educator Todd M. Casey. Known for his bestselling books The Art of Still Life and The Oil Painters’ Color Handbook, Todd opens up about the winding road that shaped his artistic life, from studying at MassArt to discovering the atelier system and developing a deep appreciation for classical training. He shares refreshing honesty about navigating art school, finding mentors, resisting social media pressure, and staying connected to the curiosity that fuels meaningful work. Whether you’re a painter...

info_outline
When the Hustle Falls Away: Finding Your Creative Flow with Felicia Forte show art When the Hustle Falls Away: Finding Your Creative Flow with Felicia Forte

The Create! Podcast

In this episode of the Create! Podcast, Kat sits down with painter and creative mentor Felicia Forte for a deep and refreshing conversation on creative flow, intuition, burnout, and finding your true pace as an artist. Felicia shares how she moved through a major creative block, rebuilt her relationship with painting, and allowed a slower, more intuitive rhythm to guide her back to the work. She speaks openly about dropping the hustle, choosing resonance over pressure, and trusting the quiet seasons where ideas grow underground. This conversation is full of warmth, honesty, and wisdom for...

info_outline
 
More Episodes

In this episode, I reconnect with Sharone Halevy nearly a year after our collector talk at Superfine (now The Superfair) in San Francisco. Sharone is an abstract expressionist painter who's built her entire practice around commission work and selling directly to collectors without gallery representation.

We discuss her transition from theater directing to painting, why she works on sliding scales to make art accessible, and how she uses sound and storytelling to create "tangible memories," paintings that capture how moments felt rather than every detail. Sharone shares her approach to building confidence, why friends and family are your first important collectors, and how she leveraged social media to create direct audience connection.

As lead curator and operations manager at The Superfair, Sharone coaches every exhibiting artist on booth curation, pricing strategy, and selling techniques. We discuss the fair's rebrand and refocus on attracting the right buyers rather than massive crowds, and why in-person events matter for artists, especially those in rural areas.

We wrap up with Sharone's challenge for the year: find a hobby. Not another income stream or content for social media, something tactile and creative you do purely for joy.

 

CALL FOR ART: CREATE! MAGAZINE 2026 WOMEN'S INTERNATIONAL EDITION 

Deadline: January 31st, 2026

Submit: https://www.createmagazine.co/call-for-art

 

CONNECT WITH SHARONE: 

Instagram: www.instagram.com/art_by_sharone/

Website: https://www.artbysharone.com

 

CONNECT WITH CREATE! MAGAZINE: 

Instagram: @createmagazine

Collective: https://www.createmagazine.co/collective

Website: https://www.createmagazine.co

 

MENTIONED: The Superfair: thesuperfair.com 

1000 Libraries coloring books