Finding Your Collectors Without Galleries: Sharone Halevy on Commission Work, The Superfair, and Why Artists Need Hobbies
Release Date: 01/23/2026
Art for Everyone: Collecting, Connecting with Buyers, and Building a Career from Anywhere with Liz Lidgett
The Create! Podcast
Ekaterina Popova sits down with Liz Lidgett, gallery owner, art advisor, and author of the newly released book "Art for Everyone: How to Collect Art and Personalize Your Space on Any Budget." Liz has built a thriving gallery and design practice in Des Moines, Iowa, and has spent her career making the art world feel welcoming, joyful, and genuinely accessible to collectors at every level. In this conversation, they explore the business side of building a sustainable art career, including how artists can better connect with collectors by focusing on home-ready presentation and offering varied...
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The Create! Podcast
In this episode of the Create! Podcast, host Ekaterina Popova sits down with Amy Cavanaugh Royce, the Executive Director of Maryland Art Place (MAP). Amy shares her journey from a professional touring cellist and recording artist to a leader in arts administration, providing a candid look at the resilience required to sustain a major contemporary arts hub. The conversation explores the intersection of creative empathy and executive leadership, emphasizing why protecting physical space is vital for the health of a city’s creative economy. Episode Highlights The Evolution of a...
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10 Years In: The Failures That Built My Creative Business
The Create! Podcast
Ten years ago, I took the leap into full-time creative entrepreneurship with no roadmap, no guarantee, and a lot of hope. This episode is my honest look back at what actually got me here, and it is not a highlight reel. I recently had the honor of spending two days at Michigan State University as a guest lecturer and juror for the undergraduate senior show. The organizers asked me to speak about failure, not success. That invitation sent me into a real reflection on the moments that broke me open and ultimately built everything I have today. In this episode I share what I wish I had known...
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This Super Simple Confidence Hack for Artists with Marina Granger
The Create! Podcast
In this episode, Kat welcomes Marina Granger back for another installment of their ongoing series. They dive deep into the nuances of identity, confidence, and a unique manifestation practice Marina has utilized since she was twelve. Whether you are transitioning into a new career phase or simply feeling a dip in your creative self assurance, this conversation offers a quick, actionable ritual to realign with your highest potential. Episode Highlights Identity and Visual Recognition: Marina shares how a recent change in hair color triggered a shift in her confidence because she did not...
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The Timeless Principles of Getting Paid for Your Art (Still Relevant in 2026)
The Create! Podcast
So much of what we hear right now is about what is changing, what is closing, what is shifting. In this solo episode, Ekaterina Popova cuts through the noise to focus on what has remained true across every platform, every trend cycle, and every era of the art world: the core principles of getting paid for doing what you love. Kat takes us back to her teenage years, painting prom backdrops and dance team sets for a hundred dollars at a time, with no connections, no following, and a kind of blissful confidence that the work would find its people. That early experience shaped a belief system...
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The Secret Financial Lives of History's Most Famous Artists (Yes, Including the Illegal Stuff), with Mason Currey
The Create! Podcast
What does it actually take to make art and make a living at the same time? This week, Ekaterina Popova sits down with Mason Currey, author of the beloved Daily Rituals series and his brand new book, Making Art and Making a Living (Celadon Books), a rich, research-driven look at how artists across centuries have funded their creative lives. From day jobs and patrons to inheritances, government grants, and a few schemes that fall into grayer territory, Mason has compiled the stories so many of us have needed to hear. In this conversation, he and Kat explore why community matters more than most...
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How to Climb Out of a Funk and Get Your Passion Back
The Create! Podcast
If you have been going through a funk, whether it is burnout, a creative slump, seasonal blues, or just feeling stuck, this episode is for you. Kat gets real about the challenges she faced this past winter, including some big personal changes, and shares the honest unglamorous things that helped her climb back out: taking care of her body, dropping what was not serving her, shifting her mindset around showing up, and finding people who cheer her on too. No toxic positivity here, just real talk and practical perspective for anyone ready to get back on track. Ready to stop navigating this alone?...
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You Don't Have to Choose Between Making Art and Building a Career. James Miille Proves It.
The Create! Podcast
You Don't Have to Choose Between Making Art and Building a Career. James Miille Proves It. Photographic artist James Miille has shown work in New York, Paris, Miami, and Mexico City, built two companies, and never stopped making the art that started it all. In this episode he pulls back the curtain on how he actually does it. James creates surreal composite photographs entirely from scratch, every element shot by him, every image sparked by a song. He breaks down his creative process, why documenting your work is now more important than ever, and how he thinks about the business of being an...
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The Gap Between Where You Are and Where You Want to Be Is Not a Problem with Kat
The Create! Podcast
You invest in a mentor, a course, or a new skill, and instead of feeling excited, you feel exposed. You see the artist you admire and wonder if you will ever get there. Your ego wants you to quit before you even start. Sound familiar? This week Ekaterina gets honest about her own experience of evolving, trying new things in the studio, shifting her art, and the vulnerability, self-doubt, and resistance that showed up right alongside it. She turns that moment into the most important conversation you can have as a creative or entrepreneur: what to do with the gap between where you are today and...
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The Art Business Advice Nobody Tells You About Commissions, Burnout, and Actually Making It Work with Emily Jeffords
The Create! Podcast
Emily Jeffords is back on The Create! Podcast and this one is for every artist who is quietly wondering if there is a better way to do this. Emily is a painter, educator, and founder of the Making Art Work program - and she brings a level of honesty to this conversation that is genuinely rare. We talk about what it looks like to be in an "incubation year," the bravery it takes to begin again after you've already mastered something, and why the sale starts long before anyone opens their wallet - it starts when you fall back in love with your own work. She shares the real story behind her...
info_outlineIn this episode, I reconnect with Sharone Halevy nearly a year after our collector talk at Superfine (now The Superfair) in San Francisco. Sharone is an abstract expressionist painter who's built her entire practice around commission work and selling directly to collectors without gallery representation.
We discuss her transition from theater directing to painting, why she works on sliding scales to make art accessible, and how she uses sound and storytelling to create "tangible memories," paintings that capture how moments felt rather than every detail. Sharone shares her approach to building confidence, why friends and family are your first important collectors, and how she leveraged social media to create direct audience connection.
As lead curator and operations manager at The Superfair, Sharone coaches every exhibiting artist on booth curation, pricing strategy, and selling techniques. We discuss the fair's rebrand and refocus on attracting the right buyers rather than massive crowds, and why in-person events matter for artists, especially those in rural areas.
We wrap up with Sharone's challenge for the year: find a hobby. Not another income stream or content for social media, something tactile and creative you do purely for joy.
CALL FOR ART: CREATE! MAGAZINE 2026 WOMEN'S INTERNATIONAL EDITION
Deadline: January 31st, 2026
Submit: https://www.createmagazine.co/call-for-art
CONNECT WITH SHARONE:
Instagram: www.instagram.com/art_by_sharone/
Website: https://www.artbysharone.com
CONNECT WITH CREATE! MAGAZINE:
Instagram: @createmagazine
Collective: https://www.createmagazine.co/collective
Website: https://www.createmagazine.co
MENTIONED: The Superfair: thesuperfair.com
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