The Art Marketing Podcast
In this episode, we sit down with the creative powerhouse couple Jency and Aaron Hogan, who've built a thriving art business from their Louisiana home. Discover how these two artists balance their individual creative practices while supporting each other's artistic journeys. From Jency's vibrant mixed media paintings that explore themes of mental health and personal growth, to Aaron's stunning wildlife photography captured across the country, learn how they've created a sustainable creative life together. Connect with The Hogans: 🎨 Jency Hogan (Mixed Media Artist) Instagram: Linktree: ...
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ou know how sometimes you discover something so powerful, so game-changing, that you almost want to keep it to yourself? That's exactly what I've been doing with today's topic. But recent developments have made it impossible for me to stay quiet any longer. Look, if you're an artist who's tired of posting on Instagram and feeling like you're shouting into the void... if you're frustrated with how hard it is to get people to actually click that link in your bio, or start a real conversation, or – heaven forbid – give you their email address... then you need to hear what I'm about to...
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Your emails are landing in spam. Or worse—the promotions tab where they go to die. You've tried everything: better subject lines, different send times, smaller segments. Nothing works. But here's what nobody's telling you: Gmail doesn't care about any of that. They care about replies. And today, I'm showing you exactly how to get them 100+ Email Reply Ideas - your sandbox Get an Instagram Audit - I will be sure to be gently Speech to Text Ai Apps - take the voicepill & you will never look back Wisper Flow - most call it "Flow" Willow
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Here's an engaging episode intro for your podcast show notes: Episode Intro: Q4 is coming fast, and just like elite surfers who train all year for that monster swell, creative entrepreneurs need to be ready when the holiday buying season hits. But here's the thing – while those surfers need to maintain peak physical condition year-round, your marketing prep is actually much simpler (and thankfully doesn't involve cold plunges or giving up carbs). In this episode, we're diving deep into the one marketing channel you actually own and control: your email list. While social media algorithms can...
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Coming up on today's Art Marketing Podcast, I'm talking with Kristen Harvey - an artist who went from designing video games for Sega to hand-making greeting cards that essentially run her local Arizona market. Not prints, not originals - greeting cards. She's cellophane-wrapping each one, taking custom orders from shops, running what amounts to a mini factory from her studio. And here's the kicker: she charges $3 wholesale because for her, it's not about the card money - it's advertising. She worked full-time for five to six years while building her art business on farmer's market tables that...
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Fabric artist triples revenue to $25K using one Instagram hack after losing 3,000 followers overnight Karen Payton lost her Instagram following but discovered Facebook groups were her goldmine. She shares how pivoting to the Grateful Dead niche, embracing custom commissions, and nurturing superfans built her $25K/year fabric art business. Key Topics: - The Instagram hack that forced a profitable pivot - Song commissions: Turn lyrics into best-selling art - Building superfans who share every post for 2+ years - Why "it's supposed to be hard" is actually good advice - From $9K to $25K using...
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Hava shares her experiences with our new product, Voice Prints, and how it has transformed her approach to creating content, from artist statements to social media posts. We explore the importance of leveraging AI tools to streamline her workflow, especially as she prepares for the busy Q4 holiday season. Hava reveals her strategies for promoting her art, including her popular beta fish calendar and seasonal products, while also emphasizing the importance of connecting with her audience authentically. We also discuss her new podcast, "I Love Your Stories," where she engages in conversations...
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Lets dive into why your art might not be selling on Instagram and how to turn that around. Discover the importance of showcasing your personality alongside your artwork to connect with potential buyers. Learn actionable strategies to enhance your Instagram presence and maximize your reach this holiday season. Whether you're an emerging artist or a seasoned creator, this episode is packed with insights to help you thrive on the platform. Tune in and start transforming your Instagram strategy today! (00:00) - Introduction: Why Your Art Isn't Selling on Instagram (05:30) - The Importance of...
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Join me in an inspiring conversation with Court Whelan, a multifaceted photographer, podcaster, and conservationist. Court shares his journey from a pivotal internship in Belize to guiding eco-tours around the globe, all while capturing the beauty of nature through his lens. Discover how he blends his passion for photography and conservation, the challenges of the travel industry, and his strategies for growing his art business. Whether you're an aspiring photographer or a nature lover, this episode is packed with insights and inspiration! (00:00) - Introduction to Court Weyland (05:30) - The...
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Explore with me the crucial role of context in maximizing your experience with AI tools like ChatGPT. Discover how to transform your interactions from mundane to remarkable by leveraging techniques like prompt chaining and context engineering. Whether you're an artist looking to enhance your social media presence or simply curious about AI, this episode provides actionable insights to elevate your creative marketing strategies. Tune in and learn how to make your AI experience not just cool, but truly impactful! (00:00) - Introduction: Context is King (05:30) - The Aha Moment: Time to Wow...
info_outline The concept of being "too creative to ignore." I explore the origins of this phrase, share inspiring examples of artists who have successfully captured attention through their unique creativity, and discuss how we can leverage AI to enhance our social media presence.
(00:00:08) Introduction to Being Too Creative to Ignore
(00:00:21) What Does It Mean to Be Too Creative to Ignore?
(00:01:13) The Origin of the Concept
(00:02:48) Examples of Artists Who Are Too Creative to Ignore
(00:02:59) Spotlight on Andrew Scott
(00:04:44) Spotlight on Dave Pollitt
(00:06:09) Spotlight on Alejandro Cartagena
(00:07:55) The Impact of Being Too Creative to Ignore
(00:08:05) The Role of AI in Enhancing Creativity
(00:10:12) Early Days of AI Adoption
(00:11:48) The Transformative Power of AI
(00:12:09) Advocating for AI in Creative Businesses
(00:13:01) Making Your Social Media Posts Too Creative to Ignore
(00:14:05) Breaking Down the Concept for Action
(00:15:30) Creating Engaging Carousel Posts
(00:16:41) The Importance of Hooks in Social Media
(00:20:27) Crafting Creative Captions with AI
(00:24:09) Examples of Effective Social Media Posts
(00:26:17) Encouragement to Experiment with Creativity
(00:28:03) Conclusion and Call to Action
(00:28:35) Listener Appreciation and Feedback Request
Show Notes
Andrew Scott on IG
https://www.instagram.com/andrewscott_art
Dave Pollot on IG
https://www.instagram.com/davepollotart
Alejandro Cartagena
https://www.instagram.com/alexcartagenamex
Video on how to execute this tactic
https://www.instagram.com/p/DFYs0zhyCQQ/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==
Signup for a free account on ArtHelper and use my jazzy coupon code which is POD. This will give you a free month of the Pro plan that has all the bells and whistles
Hooks for the first carousel slide
"The Last Person I Expected Just Critiqued My Art!"
"You’ll Never Guess Who Had Opinions About My Work!"
"My Art Got Critiqued by Someone Unexpected—Here’s What Happened"
"I Couldn’t Believe Who Shared Their Thoughts on My Art!"
"When [Insert a Famous Person’s Role/Name] Critiqued My Art, This Happened…"
"Guess Who Had the Nerve to Critique My Art!"
"This One Critique Changed Everything About My Art Journey"
"Someone Shocking Gave Me Art Feedback—And It Was Brutal!"
"My Art Was Critiqued by a Legend (Or So I Thought…)"
"What [Surprising Person] Said About My Art Will Leave You Speechless!"