Artists: The Hogans
The Art Marketing Podcast
In this episode, we sit down with the creative powerhouse couple Jency and Aaron Hogan, who've built a thriving art business from their Louisiana home. Discover how these two artists balance their individual creative practices while supporting each other's artistic journeys. From Jency's vibrant mixed media paintings that explore themes of mental health and personal growth, to Aaron's stunning wildlife photography captured across the country, learn how they've created a sustainable creative life together. Connect with The Hogans: 🎨 Jency Hogan (Mixed Media Artist) Instagram: Linktree: ...
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The Instagram DM Feature That Automates Your Artist Marketing (While You Sleep)
The Art Marketing Podcast
ou know how sometimes you discover something so powerful, so game-changing, that you almost want to keep it to yourself? That's exactly what I've been doing with today's topic. But recent developments have made it impossible for me to stay quiet any longer. Look, if you're an artist who's tired of posting on Instagram and feeling like you're shouting into the void... if you're frustrated with how hard it is to get people to actually click that link in your bio, or start a real conversation, or – heaven forbid – give you their email address... then you need to hear what I'm about to...
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From Spam to Priority: The Email Strategy Nobody Talks About
The Art Marketing Podcast
Your emails are landing in spam. Or worse—the promotions tab where they go to die. You've tried everything: better subject lines, different send times, smaller segments. Nothing works. But here's what nobody's telling you: Gmail doesn't care about any of that. They care about replies. And today, I'm showing you exactly how to get them 100+ Email Reply Ideas - your sandbox Get an Instagram Audit - I will be sure to be gently Speech to Text Ai Apps - take the voicepill & you will never look back Wisper Flow - most call it "Flow" Willow
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From Inbox to Income: Q4 Email Strategies for Creatives
The Art Marketing Podcast
Here's an engaging episode intro for your podcast show notes: Episode Intro: Q4 is coming fast, and just like elite surfers who train all year for that monster swell, creative entrepreneurs need to be ready when the holiday buying season hits. But here's the thing – while those surfers need to maintain peak physical condition year-round, your marketing prep is actually much simpler (and thankfully doesn't involve cold plunges or giving up carbs). In this episode, we're diving deep into the one marketing channel you actually own and control: your email list. While social media algorithms can...
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Artist Kristin Harvey
The Art Marketing Podcast
Coming up on today's Art Marketing Podcast, I'm talking with Kristen Harvey - an artist who went from designing video games for Sega to hand-making greeting cards that essentially run her local Arizona market. Not prints, not originals - greeting cards. She's cellophane-wrapping each one, taking custom orders from shops, running what amounts to a mini factory from her studio. And here's the kicker: she charges $3 wholesale because for her, it's not about the card money - it's advertising. She worked full-time for five to six years while building her art business on farmer's market tables that...
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Artist Karen Payton
The Art Marketing Podcast
Fabric artist triples revenue to $25K using one Instagram hack after losing 3,000 followers overnight Karen Payton lost her Instagram following but discovered Facebook groups were her goldmine. She shares how pivoting to the Grateful Dead niche, embracing custom commissions, and nurturing superfans built her $25K/year fabric art business. Key Topics: - The Instagram hack that forced a profitable pivot - Song commissions: Turn lyrics into best-selling art - Building superfans who share every post for 2+ years - Why "it's supposed to be hard" is actually good advice - From $9K to $25K using...
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Voice Prints, Q4 Prep, and a Brand New Podcast with Hava
The Art Marketing Podcast
Hava shares her experiences with our new product, Voice Prints, and how it has transformed her approach to creating content, from artist statements to social media posts. We explore the importance of leveraging AI tools to streamline her workflow, especially as she prepares for the busy Q4 holiday season. Hava reveals her strategies for promoting her art, including her popular beta fish calendar and seasonal products, while also emphasizing the importance of connecting with her audience authentically. We also discuss her new podcast, "I Love Your Stories," where she engages in conversations...
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Why Your Art Isn't Selling on Instagram (And It's Not What You Think)
The Art Marketing Podcast
Lets dive into why your art might not be selling on Instagram and how to turn that around. Discover the importance of showcasing your personality alongside your artwork to connect with potential buyers. Learn actionable strategies to enhance your Instagram presence and maximize your reach this holiday season. Whether you're an emerging artist or a seasoned creator, this episode is packed with insights to help you thrive on the platform. Tune in and start transforming your Instagram strategy today! (00:00) - Introduction: Why Your Art Isn't Selling on Instagram (05:30) - The Importance of...
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Photographer Court Whalen
The Art Marketing Podcast
Join me in an inspiring conversation with Court Whelan, a multifaceted photographer, podcaster, and conservationist. Court shares his journey from a pivotal internship in Belize to guiding eco-tours around the globe, all while capturing the beauty of nature through his lens. Discover how he blends his passion for photography and conservation, the challenges of the travel industry, and his strategies for growing his art business. Whether you're an aspiring photographer or a nature lover, this episode is packed with insights and inspiration! (00:00) - Introduction to Court Weyland (05:30) - The...
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Context is King: Stop Having First Dates with ChatGPT Every Time
The Art Marketing Podcast
Explore with me the crucial role of context in maximizing your experience with AI tools like ChatGPT. Discover how to transform your interactions from mundane to remarkable by leveraging techniques like prompt chaining and context engineering. Whether you're an artist looking to enhance your social media presence or simply curious about AI, this episode provides actionable insights to elevate your creative marketing strategies. Tune in and learn how to make your AI experience not just cool, but truly impactful! (00:00) - Introduction: Context is King (05:30) - The Aha Moment: Time to Wow...
info_outlineComing up on today's Art Marketing Podcast, I'm talking with Kristen Harvey - an artist who went from designing video games for Sega to hand-making greeting cards that essentially run her local Arizona market. Not prints, not originals - greeting cards. She's cellophane-wrapping each one, taking custom orders from shops, running what amounts to a mini factory from her studio. And here's the kicker: she charges $3 wholesale because for her, it's not about the card money - it's advertising. She worked full-time for five to six years while building her art business on farmer's market tables that cost twenty bucks. Now she's teaching sold-out intuitive painting workshops where people aren't learning to paint like her - they're learning to find their own authentic voice.
What really got me was her Instagram strategy. She paints at night (because of course she's a night owl) and records it, then people wake up to see what she created while they slept. It's this whole community ritual. But she won't go live because she steps back from the canvas too much to contemplate. I spent half the interview trying to convince her to try live broadcasting - even offered her my Zoom account to test online workshops. Look, if you're juggling a day job, worried about finding your style, or trying to figure out galleries versus direct sales, this conversation hits different. Kristen's proof that you can start with nothing but shutters to hang art on and build something real.
00:00:00 - The Power of Live Demonstrations
Discussion on the impact of live painting on Instagram and connecting with audiences.
00:00:33 - Staying True to Your Authentic Voice
Advice for young artists on handling criticism and maintaining authenticity.
00:01:03 - Introduction to Kristen Harvey
Introduction of the guest artist, Kristen Harvey, and her background.
00:02:58 - Kristen's Artistic Journey
Overview of Kristen's transition from various creative fields to becoming a full-time artist.
00:04:52 - Transitioning to Full-Time Artist
Kristen shares her journey of leaving her corporate job to pursue art full-time.
00:05:13 - Relocation and Family Influence
Discussion on Kristen's move from California to Arizona and family dynamics.
00:06:06 - Balancing Art and Day Job
Kristen talks about her experience of juggling her art career with a full-time job.
00:07:50 - Farmers Markets as a Starting Point
Kristen explains how she began selling her art at local farmers markets.
00:08:29 - The Success of Greeting Cards
Kristen shares how creating greeting cards helped her gain recognition.
00:10:27 - Pricing and Sales Strategy
Discussion on pricing strategies for greeting cards and the importance of accessibility.
00:11:15 - The Importance of Diverse Revenue Streams
The value of having multiple income sources as an artist.
00:15:10 - Teaching Art Workshops
Kristen discusses her approach to teaching and the importance of interaction.
00:17:43 - The Challenge of Online Teaching
Kristen reflects on the difficulties of translating her teaching style to an online format.
00:19:07 - The Power of Live Broadcasting
Discussion on the benefits of live streaming art demonstrations.
00:20:48 - The Busker Analogy
Using the busker analogy to illustrate the power of live engagement on social media.
00:24:22 - Encouragement to Embrace Live Interaction
Encouragement for Kristen to embrace live broadcasts and connect with her audience.
00:30:14 - Navigating Gallery Relationships
Kristen shares her experiences with galleries and how she balances online sales.
00:31:14 - Advice for New Artists Seeking Gallery Representation
Key advice for emerging artists on finding their voice and opportunities.
00:34:31 - The Importance of Authenticity
Kristen emphasizes the need for authenticity in art and social media presence.
00:39:00 - Using AI for Artistic Support
Discussion on how Kristen utilizes AI tools for research and workshop preparation.
00:41:55 - The Promise of AI for Artists
Exploration of AI's potential to assist artists in their creative and business processes.
Kristens Website: https://www.kristinharveyart.com/shop-art
Her Instagram: @kristincre8s