The Art Marketing Podcast

Artists and Photographers have a marketing problem. Let's fix that. Whether you're an emerging artist, a seasoned professional, or an art marketer, this podcast provides the insights you need to sell your art online and off. Join Patrick from Art Storefronts as he explores the latest trends in art marketing; featuring expert interviews, success stories, current events and trends, and deep-dive tactical marketing advice to help you thrive in the art world.

Artist Kristin Harvey 09/12/2025

Artist Kristin Harvey Coming up on today's Art Marketing Podcast, I'm talking with Kristen Harvey - an artist who went from designing video games for Sega to hand-making greeting cards that essentially run her local Arizona market. Not prints, not originals - greeting cards. She's cellophane-wrapping each one, taking custom orders from shops, running what amounts to a mini factory from her studio. And here's the kicker: she charges $3 wholesale because for her, it's not about the card money - it's advertising. She worked full-time for five to six years while building her art business on farmer's market tables that cost twenty bucks. Now she's teaching sold-out intuitive painting workshops where people aren't learning to paint like her - they're learning to find their own authentic voice. What really got me was her Instagram strategy. She paints at night (because of course she's a night owl) and records it, then people wake up to see what she created while they slept. It's this whole community ritual. But she won't go live because she steps back from the canvas too much to contemplate. I spent half the interview trying to convince her to try live broadcasting - even offered her my Zoom account to test online workshops. Look, if you're juggling a day job, worried about finding your style, or trying to figure out galleries versus direct sales, this conversation hits different. Kristen's proof that you can start with nothing but shutters to hang art on and build something real. 00:00:00 - The Power of Live Demonstrations Discussion on the impact of live painting on Instagram and connecting with audiences. 00:00:33 - Staying True to Your Authentic Voice Advice for young artists on handling criticism and maintaining authenticity. 00:01:03 - Introduction to Kristen Harvey Introduction of the guest artist, Kristen Harvey, and her background. 00:02:58 - Kristen's Artistic Journey Overview of Kristen's transition from various creative fields to becoming a full-time artist. 00:04:52 - Transitioning to Full-Time Artist Kristen shares her journey of leaving her corporate job to pursue art full-time. 00:05:13 - Relocation and Family Influence Discussion on Kristen's move from California to Arizona and family dynamics. 00:06:06 - Balancing Art and Day Job Kristen talks about her experience of juggling her art career with a full-time job. 00:07:50 - Farmers Markets as a Starting Point Kristen explains how she began selling her art at local farmers markets. 00:08:29 - The Success of Greeting Cards Kristen shares how creating greeting cards helped her gain recognition. 00:10:27 - Pricing and Sales Strategy Discussion on pricing strategies for greeting cards and the importance of accessibility. 00:11:15 - The Importance of Diverse Revenue Streams The value of having multiple income sources as an artist. 00:15:10 - Teaching Art Workshops Kristen discusses her approach to teaching and the importance of interaction. 00:17:43 - The Challenge of Online Teaching Kristen reflects on the difficulties of translating her teaching style to an online format. 00:19:07 - The Power of Live Broadcasting Discussion on the benefits of live streaming art demonstrations. 00:20:48 - The Busker Analogy Using the busker analogy to illustrate the power of live engagement on social media. 00:24:22 - Encouragement to Embrace Live Interaction Encouragement for Kristen to embrace live broadcasts and connect with her audience. 00:30:14 - Navigating Gallery Relationships Kristen shares her experiences with galleries and how she balances online sales. 00:31:14 - Advice for New Artists Seeking Gallery Representation Key advice for emerging artists on finding their voice and opportunities. 00:34:31 - The Importance of Authenticity Kristen emphasizes the need for authenticity in art and social media presence. 00:39:00 - Using AI for Artistic Support Discussion on how Kristen utilizes AI tools for research and workshop preparation. 00:41:55 - The Promise of AI for Artists Exploration of AI's potential to assist artists in their creative and business processes. Kristens Website: https://www.kristinharveyart.com/shop-art Her Instagram: @kristincre8s /episode/index/show/artmarketingpodcast/id/38201790

Artist Karen Payton 08/29/2025

Voice Prints, Q4 Prep, and a Brand New Podcast with Hava 08/22/2025

Voice Prints, Q4 Prep, and a Brand New Podcast with Hava Hava shares her experiences with our new product, Voice Prints, and how it has transformed her approach to creating content, from artist statements to social media posts. We explore the importance of leveraging AI tools to streamline her workflow, especially as she prepares for the busy Q4 holiday season. Hava reveals her strategies for promoting her art, including her popular beta fish calendar and seasonal products, while also emphasizing the importance of connecting with her audience authentically. We also discuss her new podcast, "I Love Your Stories," where she engages in conversations with artists and creatives from various fields. Hava highlights the theme of transformation and pivotal moments in her guests' lives, showcasing how challenges often precede breakthroughs. Throughout our conversation, Hava's passion for her art and her commitment to building a community of support among artists shine through. This episode is packed with insights on creativity, marketing, and the power of storytelling in the art world. Buckle up for an inspiring discussion that encourages all creatives to embrace their unique journeys! 00:00:00 - Seasonal Art Discovery 00:01:06 - Introduction of Hava Gurevich 00:02:12 - Hava's Artistic Journey 00:03:12 - Voice Prints and AI Integration 00:05:40 - Using AI for Artist Statements 00:09:16 - AI in Podcasting and Content Creation 00:12:00 - Preparing for Q4 00:19:22 - Hava's Holiday Product Strategy 00:25:35 - Navigating Sales as an Artist 00:30:54 - Organic Growth Through Seasonal Art 00:32:38 - The Importance of Diverse Content 00:37:06 - The Breakfast Club Webinar 00:43:35 - Launching the Podcast: I Love Your Stories 00:46:25 - Themes of Transformation in Creativity Subscribe to Havas New Podcast Spotify https://open.spotify.com/show/3xKRN04BGHTHRA01ZJUIzW?si=0a980851a28345e5 Youtube https://www.youtube.com/channel/UCCFpvwtx2EvHXk98GSZC5Gw?sub_confirmation=1 Keep up with the latest https://linktr.ee/artmarketingpodcast\ Signup for a free account on ArtHelper and use my jazzy coupon code which is POD. This will give you a free month of the Pro plan that has all the bells and whistles: https://www.arthelper.ai/ /episode/index/show/artmarketingpodcast/id/37926500

Why Your Art Isn't Selling on Instagram (And It's Not What You Think) 08/20/2025

Photographer Court Whalen 08/14/2025

Context is King: Stop Having First Dates with ChatGPT Every Time 07/30/2025

Ready, Set, Q4: Your 70-Day Art Sales Bootcamp 07/23/2025

Artist Scott Westmoreland 07/22/2025

Consistency, Motivation and Copilot 06/20/2025

Confidence, Summer Selling Season, and Ai changing everything 06/19/2025

Steal These Prompts 05/30/2025

Steal These Prompts In this episode of the Art Marketing Podcast, we dive deep into the transformative power of AI for artists and creators. Discover how to leverage AI tools to streamline your art business, save time, and enhance your creative process. We share actionable prompts you can steal right now to elevate your marketing efforts and connect with your audience. Join us as we explore the future of AI in the art world and how you can stay ahead of the curve! (00:00) - Introduction to AI in Art Marketing (05:30) - The Future of AI and Its Impact (10:00) - Understanding Large Language Models (LLMs) (15:00) - The Emergence of AI Agents (20:00) - Practical AI Prompts for Artists (25:00) - Encouragement to Experiment with AI (30:00) - Conclusion and Future Outlook Steal These Prompts Below! Press Release GeneratorWrite a 300-word press release for local media about my solo show opening June 15, AP style, include pull-quotes and boilerplate.” Art CriticAct as an art critic who knows my portfolio (see link). Identify the 3 aesthetic through-lines most visible in my work, then suggest wording for an ‘elevator pitch’ and three hashtags I should own. Email MarketingOutline a 4-email onboarding sequence for new collectors focused on story, care instructions, referral incentive, and preview access. Include subject lines & send intervals. Interior DesignScan Pinterest Trends + Google Trends (last 90 days) and tell me which interior-design color palettes are spiking; suggest an art series concept aligned to each. Pretend you’re a 35-year-old interior designer in Austin sourcing statement pieces. Draft an email explaining why _my_ [painting/print] series solves their pain points, using no more than 150 words Nurture Collectors Give me a DM template + five short interview questions to send past buyers so they’ll film phone-friendly testimonial clips. Include polite opt-out language. Publicist “You are an art publicist. Draft a personalized pitch email + one-page PDF outline to approach **`<Gallery Name>`** about representing my **`<series name>`**. Emphasize recent sales figures, press mentions, and how my price tiers fit their collector profile.” Limited Editions “I want to release a new 24 × 36 in. print at the $750 tier. Assume my audience size is **`<email_subs>`**, average open rate **`<X>`**, conversion **`<Y>%`**, and each buyer buys one. What edition size maximizes revenue while maintaining scarcity? Show your math and give a drop schedule (teaser, early-bird, public).” Pricing “You are a pricing strategist for fine-art e-commerce. Build a price ladder for my three tiers: $0-$100 (merch/small prints), $100-$1,000 (books + limited-edition prints), $1,000+ (originals / large LEs). For each tier list: (a) 3 product concepts, (b) perceived value boosters (e.g., COA, artist note), (c) psychological price points to test, (d) recommended gross margin %.” Comissions “Act as an operations manager. I can complete **`<X>`** commission pieces per month at **`<Y>`** hours each. My hourly cost (all-in) is **`<Z>`**. Build a Google Sheet structure that tells me: (1) break-even price per commission, (2) how many monthly commissions I need to hit a **`<desired income>`** goal, and (3) warns when I’m over capacity.”" ArtHelper Instagram account Keep up with the latest Signup for a free account on ArtHelper and use my jazzy coupon code which is POD. This will give you a free month of the Pro plan that has all the bells and whistles: /episode/index/show/artmarketingpodcast/id/36792740

Thoughts on Ai and the future of Art Helper 05/23/2025

Artist Matt Kress 05/09/2025

Learn to Prompt 04/25/2025

The Recession-Proof Artist 04/24/2025

Artist Megh Knappenberger - Working Session 04/22/2025

Helsinki Bus Station Theory 04/17/2025

Photographer Gary Roche 04/05/2025

Photographer Gary Roche In this episode of the Art Marketing Podcast, I had the pleasure of interviewing photographer Gary Roach, who has an impressive background in both nursing and photography. Gary has been living in Naples, Florida, for over 30 years and has developed a passion for wildlife photography, particularly in the vibrant ecosystems of Florida. Throughout the conversation, we touched on the importance of marketing, building an email list, and leveraging social media to connect with potential customers. Gary's journey is just beginning, and I look forward to seeing how he utilizes his skills and experiences to grow his photography business in California. This episode is a great reminder of the power of passion and perseverance in the art world. 00:00:00 - The Future of AI in Photography 00:01:24 - Introduction to Gary Roach 00:01:56 - Gary’s Background and Move to California 00:03:08 - Photography Journey and Early Experiences 00:04:04 - Transitioning to Photography as a Business 00:06:08 - Challenges of Art Shows 00:07:22 - Balancing Nursing and Photography 00:08:43 - Plans for California and Website Development 00:09:08 - Video Content in Photography 00:10:20 - The Role of AI in Organizing Photos 00:12:50 - AI’s Potential for Categorizing Archives 00:14:26 - Discussing Photo Books 00:15:18 - Revenue Opportunities and Market Challenges 00:17:00 - Traveling and Photography Experiences 00:18:18 - Collaborating on Art Shows 00:19:53 - Importance of Customer Acquisition 00:21:30 - Storytelling in Photography 00:23:10 - Utilizing AI for Color Palettes 00:25:13 - Priorities for Website and Print Provider 00:26:09 - Camping Adventures and Equipment 00:27:41 - Future Check-in and Marketing Strategies Gary’s Website Not yet launched at time of publishing the pod Gary’s Instagram https://www.instagram.com/garyroche.wildlife/ Keep up with the latest https://linktr.ee/artmarketingpodcast Signup for a free account on ArtHelper and use my jazzy coupon code which is POD. This will give you a free month of the Pro plan that has all the bells and whistles /episode/index/show/artmarketingpodcast/id/36019420

Artist Kate Cook 03/17/2025

Artist Mays Mayhew 03/12/2025

Artist Tom Putt 03/05/2025

Artist Xcvi 02/28/2025

Artist Craig Black 02/25/2025

Artist Craig Black Join us in this inspiring episode of the Art Marketing Podcast as we chat with Craig Black, a visual artist from Scotland known for his innovative acrylic fusion technique. Discover how Craig transitioned from a successful graphic designer to a full-time artist, leveraging brand collaborations with giants like FIFA and Porsche. He shares insights on building authentic connections, the importance of self-initiated projects, and how he uses platforms like LinkedIn to drive his business forward. Tune in to learn how creativity, strategy, and family values can shape a thriving art career! (00:00) - Introduction to Craig Black's Journey (01:04) - Welcome to the Art Marketing Podcast (01:32) - Who is Craig Black? (02:51) - Transition from Graphic Design to Visual Art (04:46) - Challenges and Evolution in Art (05:40) - Revenue Streams in Craig's Business (07:40) - Strategic Self-Initiated Projects (09:40) - Using LinkedIn for Business Growth (10:40) - Balancing Family Life and Business (12:40) - Upcoming Homeware Range Launch (14:40) - The Importance of Authenticity (16:40) - The Power of Live Art Performances (18:40) - Building Relationships with Brands (20:40) - The Role of Social Media in Craig's Business (22:40) - Future Aspirations and Growth (24:40) - The Impact of AI on Craig's Business (26:40) - Embracing Change and Innovation (28:40) - Creating a Legacy for His Family (30:40) - The Importance of Community Engagement (32:40) - Navigating the Art World (34:40) - The Balance Between Art and Business (36:40) - The Role of Advisors in Business Growth (38:40) - The Future of Craig's Art Practice (40:40) - The Importance of Marketing for Artists (42:40) - Utilizing Instagram for Engagement (44:40) - Creating a Broadcast List on Instagram (46:40) - The Power of Direct Communication (48:40) - Final Thoughts and Encouragement Craig's Website https://craig.black/ Craig's Instagram https://www.instagram.com/_craigblack/ Keep up with the latest https://linktr.ee/artmarketingpodcast\ Signup for a free account on ArtHelper and use my jazzy coupon code which is POD. This will give you a free month of the Pro plan that has all the bells and whistles: https://www.arthelper.ai/ /episode/index/show/artmarketingpodcast/id/35425235

Artist Brit Reed 02/18/2025

Artist Lindy Severns 02/07/2025

Too creative to ignore 01/31/2025

Too creative to ignore The concept of being "too creative to ignore." I explore the origins of this phrase, share inspiring examples of artists who have successfully captured attention through their unique creativity, and discuss how we can leverage AI to enhance our social media presence. (00:00:08) Introduction to Being Too Creative to Ignore (00:00:21) What Does It Mean to Be Too Creative to Ignore? (00:01:13) The Origin of the Concept (00:02:48) Examples of Artists Who Are Too Creative to Ignore (00:02:59) Spotlight on Andrew Scott (00:04:44) Spotlight on Dave Pollitt (00:06:09) Spotlight on Alejandro Cartagena (00:07:55) The Impact of Being Too Creative to Ignore (00:08:05) The Role of AI in Enhancing Creativity (00:10:12) Early Days of AI Adoption (00:11:48) The Transformative Power of AI (00:12:09) Advocating for AI in Creative Businesses (00:13:01) Making Your Social Media Posts Too Creative to Ignore (00:14:05) Breaking Down the Concept for Action (00:15:30) Creating Engaging Carousel Posts (00:16:41) The Importance of Hooks in Social Media (00:20:27) Crafting Creative Captions with AI (00:24:09) Examples of Effective Social Media Posts (00:26:17) Encouragement to Experiment with Creativity (00:28:03) Conclusion and Call to Action (00:28:35) Listener Appreciation and Feedback Request Show NotesAndrew Scott on IG Dave Pollot on IG Alejandro Cartagena Video on how to execute this tactic and use my jazzy coupon code which is POD. This will give you a free month of the Pro plan that has all the bells and whistles Hooks for the first carousel slide "The Last Person I Expected Just Critiqued My Art!" "You’ll Never Guess Who Had Opinions About My Work!" "My Art Got Critiqued by Someone Unexpected—Here’s What Happened" "I Couldn’t Believe Who Shared Their Thoughts on My Art!" "When [Insert a Famous Person’s Role/Name] Critiqued My Art, This Happened…" "Guess Who Had the Nerve to Critique My Art!" "This One Critique Changed Everything About My Art Journey" "Someone Shocking Gave Me Art Feedback—And It Was Brutal!" "My Art Was Critiqued by a Legend (Or So I Thought…)" "What [Surprising Person] Said About My Art Will Leave You Speechless!" /episode/index/show/artmarketingpodcast/id/35099455

More Conversations = More Art Sales. Let's start some. 01/27/2025

More Conversations = More Art Sales. Let's start some. I delve into the crucial connection between conversations and art sales, drawing parallels between real-world art shows and social media interactions. I emphasize that just as artists engage with potential buyers at physical events, they must take the initiative to start conversations online. I discuss how many people scroll past our social media posts without engaging, and how we often wait for them to reach out instead of proactively initiating dialogue. I introduce a practical tactic for artists to boost their engagement on platforms like Instagram. This involves reaching out to individuals who have liked or commented on their posts, thanking them, and sharing additional content, such as room mock-ups of their artwork. This approach not only opens the door for conversations but also reinforces positive engagement behavior. (00:00:00) - Introduction: More Conversations, More Art Sales (00:01:14) - The Art Fair Analogy: Real World vs. Social Media (00:02:28) - Initiating Conversations: The Key to Sales (00:03:53) - The Importance of Engagement on Social Media (00:05:08) - The Duct Tape Analogy: Breaking the Silence (00:06:21) - Insights from Instagram's Head: Adam Mosseri (00:08:40) - The Role of Messaging in Engagement (00:10:38) - Building Relationships Through Direct Messaging (00:12:02) - The Concept of a Marketing Funnel (00:13:18) - The Importance of Conversations in Sales (00:14:32) - Tracking Conversations: A New Metric for Success (00:16:07) - Taking Initiative: Proactive Outreach on Social Media (00:17:21) - Tactical Outreach: Using Art Helper AI (00:20:11) - Crafting Your Message: Starting the Conversation (00:22:28) - Direct Message Limits and Best Practices (00:23:53) - Conclusion: Taking Action in Your Art Business (00:24:14) - Closing Remarks and Call to Action Here is the step by step video. Watch this and go start some conversations! Ai + Instagram DM's is a cheat code You can signup for /episode/index/show/artmarketingpodcast/id/35029250

Artists, Meet Your AI Team – ArtHelper.ai Does the Work for You 01/23/2025

Artist Kenneth LeRose 12/20/2024

Artist Johnny Adolphson 12/14/2024

The Art Marketing Podcast

TOPICS