The Art Marketing Podcast

Artists and Photographers have a marketing problem. Let's fix that. Whether you're an emerging artist, a seasoned professional, or an art marketer, this podcast provides the insights you need to sell your art online and off. Join Patrick from Art Storefronts as he explores the latest trends in art marketing; featuring expert interviews, success stories, current events and trends, and deep-dive tactical marketing advice to help you thrive in the art world.

Learn to Prompt 04/25/2025

The Recession-Proof Artist 04/24/2025

Artist Megh Knappenberger - Working Session 04/22/2025

Helsinki Bus Station Theory 04/17/2025

Photographer Gary Roche 04/05/2025

Photographer Gary Roche In this episode of the Art Marketing Podcast, I had the pleasure of interviewing photographer Gary Roach, who has an impressive background in both nursing and photography. Gary has been living in Naples, Florida, for over 30 years and has developed a passion for wildlife photography, particularly in the vibrant ecosystems of Florida. Throughout the conversation, we touched on the importance of marketing, building an email list, and leveraging social media to connect with potential customers. Gary's journey is just beginning, and I look forward to seeing how he utilizes his skills and experiences to grow his photography business in California. This episode is a great reminder of the power of passion and perseverance in the art world. 00:00:00 - The Future of AI in Photography 00:01:24 - Introduction to Gary Roach 00:01:56 - Gary’s Background and Move to California 00:03:08 - Photography Journey and Early Experiences 00:04:04 - Transitioning to Photography as a Business 00:06:08 - Challenges of Art Shows 00:07:22 - Balancing Nursing and Photography 00:08:43 - Plans for California and Website Development 00:09:08 - Video Content in Photography 00:10:20 - The Role of AI in Organizing Photos 00:12:50 - AI’s Potential for Categorizing Archives 00:14:26 - Discussing Photo Books 00:15:18 - Revenue Opportunities and Market Challenges 00:17:00 - Traveling and Photography Experiences 00:18:18 - Collaborating on Art Shows 00:19:53 - Importance of Customer Acquisition 00:21:30 - Storytelling in Photography 00:23:10 - Utilizing AI for Color Palettes 00:25:13 - Priorities for Website and Print Provider 00:26:09 - Camping Adventures and Equipment 00:27:41 - Future Check-in and Marketing Strategies Gary’s Website Not yet launched at time of publishing the pod Gary’s Instagram https://www.instagram.com/garyroche.wildlife/ Keep up with the latest https://linktr.ee/artmarketingpodcast Signup for a free account on ArtHelper and use my jazzy coupon code which is POD. This will give you a free month of the Pro plan that has all the bells and whistles /episode/index/show/artmarketingpodcast/id/36019420

Artist Kate Cook 03/17/2025

Artist Mays Mayhew 03/12/2025

Artist Tom Putt 03/05/2025

Artist Xcvi 02/28/2025

Artist Craig Black 02/25/2025

Artist Craig Black Join us in this inspiring episode of the Art Marketing Podcast as we chat with Craig Black, a visual artist from Scotland known for his innovative acrylic fusion technique. Discover how Craig transitioned from a successful graphic designer to a full-time artist, leveraging brand collaborations with giants like FIFA and Porsche. He shares insights on building authentic connections, the importance of self-initiated projects, and how he uses platforms like LinkedIn to drive his business forward. Tune in to learn how creativity, strategy, and family values can shape a thriving art career! (00:00) - Introduction to Craig Black's Journey (01:04) - Welcome to the Art Marketing Podcast (01:32) - Who is Craig Black? (02:51) - Transition from Graphic Design to Visual Art (04:46) - Challenges and Evolution in Art (05:40) - Revenue Streams in Craig's Business (07:40) - Strategic Self-Initiated Projects (09:40) - Using LinkedIn for Business Growth (10:40) - Balancing Family Life and Business (12:40) - Upcoming Homeware Range Launch (14:40) - The Importance of Authenticity (16:40) - The Power of Live Art Performances (18:40) - Building Relationships with Brands (20:40) - The Role of Social Media in Craig's Business (22:40) - Future Aspirations and Growth (24:40) - The Impact of AI on Craig's Business (26:40) - Embracing Change and Innovation (28:40) - Creating a Legacy for His Family (30:40) - The Importance of Community Engagement (32:40) - Navigating the Art World (34:40) - The Balance Between Art and Business (36:40) - The Role of Advisors in Business Growth (38:40) - The Future of Craig's Art Practice (40:40) - The Importance of Marketing for Artists (42:40) - Utilizing Instagram for Engagement (44:40) - Creating a Broadcast List on Instagram (46:40) - The Power of Direct Communication (48:40) - Final Thoughts and Encouragement Craig's Website https://craig.black/ Craig's Instagram https://www.instagram.com/_craigblack/ Keep up with the latest https://linktr.ee/artmarketingpodcast\ Signup for a free account on ArtHelper and use my jazzy coupon code which is POD. This will give you a free month of the Pro plan that has all the bells and whistles: https://www.arthelper.ai/ /episode/index/show/artmarketingpodcast/id/35425235

Artist Brit Reed 02/18/2025

Artist Lindy Severns 02/07/2025

Too creative to ignore 01/31/2025

Too creative to ignore The concept of being "too creative to ignore." I explore the origins of this phrase, share inspiring examples of artists who have successfully captured attention through their unique creativity, and discuss how we can leverage AI to enhance our social media presence. (00:00:08) Introduction to Being Too Creative to Ignore (00:00:21) What Does It Mean to Be Too Creative to Ignore? (00:01:13) The Origin of the Concept (00:02:48) Examples of Artists Who Are Too Creative to Ignore (00:02:59) Spotlight on Andrew Scott (00:04:44) Spotlight on Dave Pollitt (00:06:09) Spotlight on Alejandro Cartagena (00:07:55) The Impact of Being Too Creative to Ignore (00:08:05) The Role of AI in Enhancing Creativity (00:10:12) Early Days of AI Adoption (00:11:48) The Transformative Power of AI (00:12:09) Advocating for AI in Creative Businesses (00:13:01) Making Your Social Media Posts Too Creative to Ignore (00:14:05) Breaking Down the Concept for Action (00:15:30) Creating Engaging Carousel Posts (00:16:41) The Importance of Hooks in Social Media (00:20:27) Crafting Creative Captions with AI (00:24:09) Examples of Effective Social Media Posts (00:26:17) Encouragement to Experiment with Creativity (00:28:03) Conclusion and Call to Action (00:28:35) Listener Appreciation and Feedback Request Show NotesAndrew Scott on IG Dave Pollot on IG Alejandro Cartagena Video on how to execute this tactic and use my jazzy coupon code which is POD. This will give you a free month of the Pro plan that has all the bells and whistles Hooks for the first carousel slide "The Last Person I Expected Just Critiqued My Art!" "You’ll Never Guess Who Had Opinions About My Work!" "My Art Got Critiqued by Someone Unexpected—Here’s What Happened" "I Couldn’t Believe Who Shared Their Thoughts on My Art!" "When [Insert a Famous Person’s Role/Name] Critiqued My Art, This Happened…" "Guess Who Had the Nerve to Critique My Art!" "This One Critique Changed Everything About My Art Journey" "Someone Shocking Gave Me Art Feedback—And It Was Brutal!" "My Art Was Critiqued by a Legend (Or So I Thought…)" "What [Surprising Person] Said About My Art Will Leave You Speechless!" /episode/index/show/artmarketingpodcast/id/35099455

More Conversations = More Art Sales. Let's start some. 01/27/2025

More Conversations = More Art Sales. Let's start some. I delve into the crucial connection between conversations and art sales, drawing parallels between real-world art shows and social media interactions. I emphasize that just as artists engage with potential buyers at physical events, they must take the initiative to start conversations online. I discuss how many people scroll past our social media posts without engaging, and how we often wait for them to reach out instead of proactively initiating dialogue. I introduce a practical tactic for artists to boost their engagement on platforms like Instagram. This involves reaching out to individuals who have liked or commented on their posts, thanking them, and sharing additional content, such as room mock-ups of their artwork. This approach not only opens the door for conversations but also reinforces positive engagement behavior. (00:00:00) - Introduction: More Conversations, More Art Sales (00:01:14) - The Art Fair Analogy: Real World vs. Social Media (00:02:28) - Initiating Conversations: The Key to Sales (00:03:53) - The Importance of Engagement on Social Media (00:05:08) - The Duct Tape Analogy: Breaking the Silence (00:06:21) - Insights from Instagram's Head: Adam Mosseri (00:08:40) - The Role of Messaging in Engagement (00:10:38) - Building Relationships Through Direct Messaging (00:12:02) - The Concept of a Marketing Funnel (00:13:18) - The Importance of Conversations in Sales (00:14:32) - Tracking Conversations: A New Metric for Success (00:16:07) - Taking Initiative: Proactive Outreach on Social Media (00:17:21) - Tactical Outreach: Using Art Helper AI (00:20:11) - Crafting Your Message: Starting the Conversation (00:22:28) - Direct Message Limits and Best Practices (00:23:53) - Conclusion: Taking Action in Your Art Business (00:24:14) - Closing Remarks and Call to Action Here is the step by step video. Watch this and go start some conversations! Ai + Instagram DM's is a cheat code You can signup for /episode/index/show/artmarketingpodcast/id/35029250