The Art Marketing Podcast
Artists and Photographers have a marketing problem. Let's fix that. Whether you're an emerging artist, a seasoned professional, or an art marketer, this podcast provides the insights you need to sell your art online and off. Join Patrick from Art Storefronts as he explores the latest trends in art marketing; featuring expert interviews, success stories, current events and trends, and deep-dive tactical marketing advice to help you thrive in the art world.
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How to Sell Art Online Without Reinventing Anything
06/30/2026
How to Sell Art Online Without Reinventing Anything
Few on earth has a website problem. Everybody has a marketing problem — and the fix is hiding in plain sight inside every art gallery in the world. Want to join Patrick for a live webinar? He hosts one every Monday, Wednesday, and Friday. Register here: In 12 years and 15,000+ artists, Patrick has watched one truth play out over and over: selling art online isn't about reinventing anything. It's about copying the paradigm that already works offline — the art gallery — and refusing to play the short game. This is the "customary rant" that opens every Art Business Webinar, start to finish. The art gallery is the same in every country and culture on earth: minimalist walls, the art front and center, nothing else. That single paradigm tells you how to build your website, how to behave on social media, and why consistency beats talent every time. In this episode: Why artists in their 80s, 90s, and 100s still show up asking "how do I get my art seen?" — and what that proves about your real time horizon The "graveyard of hobbyists": whancer for an art business The one paradigm that sells art everywhere on earth — and how to copy it three ways Your website is not a canvas: whworst enemy online "Your art are the commercials" — the Art Gatling Gun that kills your social media, and the programming the algorithm actually r The open sign: why consistency beats talent, and the New Year's-resolution trap that gets every artist Art sells 50% story, 50% craft — and the REAL Vincent van Gogh story nobody tells you (hint: it's not "you have to die first") This week's challenge: walk your own website, your last 10 social posts, and your posting calendar, and ask of each, "Would this work inbout where you're running the Gatlinggun. Resources mentioned: — the gallery-style storefront engine for working artists — Mondays, Wednesdays, Fridays with Patrick Related episodes: So here's the takeaway. You wouldn the real world — minimalist walls,art front and center, doors open six days a week. Stop reinventing it online. Copy the paradigm on your website, bring a human to your sociait — and give the work the story itdeserves. That's the whole game. Stay Up To Date With The Latest
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Why Every Artist Should Take Commissions
06/22/2026
Why Every Artist Should Take Commissions
The most influential poster in the history of art was an ad for a play. It was designed by a broke, unknown illustrator who only got the job because he was the one stuck working over the holidays. His name was Alphonse Mucha, and that single commission — a rush job nobody else wanted — turned him into the father of Art Nouveau. He didn't sit in a studio and find his direction. A customer handed it to him. Want to join Patrick for a live webinar? He hosts one every Monday, Wednesday, and Friday. Register here: That's the heart of this episode: a commission isn't a compromise. It's an idea-generation machine. A client drags you somewhere you'd never have chosen on your own — and every so often, that detour becomes your entire career. It happened to Mucha. It happened to a portrait painter named George Stubbs who took a few horse commissions and ended up the greatest equine painter who ever lived. It happened to a studio photographer named Dorothea Lange the day a government assignment sent her into the migrant camps. But before we get to the good news, we have to clear out the lies. The longer you spend in this business, the more you realize the "sacred truths" of the art world are mostly nonsense — and most of them are really just hobbyist rules wearing a business suit. (If you've heard me draw the hobbyist-vs-business line before, this is where it earns its keep — same line that runs under .) In this episode: The Christmas shift that invented Art Nouveau — how Mucha got the job nobody wanted and never looked back Six "sacred truths" of the art business that are complete nonsense — and the one thing wrong with every single one of them "You need a niche before you can start" — why you don't pick your niche; the work reveals it "Good art sells itself" — the $128 of thrift-store junk that resold for $3,612 on stories alone, a $3.5M violin that earned $32 in a subway, and the painter who went from unsold to $2.5 million without changing a brushstroke "Never discount your work" — why that rule is real, why it isn't yours, and what the galleries who preach it actually do behind closed doors The line in the sand: hobby or business? Drucker said a business has exactly one purpose — to create a customer — and in that equation, you don't get the last word. The market does. "Nobody bought it, so I'm a failure" — the lie that makes good artists quit, and why Picasso died holding roughly 45,000 of his own unsold works Why constraints beat the blank canvas — Stravinsky, and the bet that produced Green Eggs and Ham in 50 words The honest catch: when a commission becomes a cage instead of a doorway, and how to tell the difference This week's homework: take the one commission you'd normally turn down — the weird request, the subject you'd never choose, the client who wants something slightly off from your usual. Say yes to it. Then watch where it drags you. Reply or DM me what you learned — I read every single one. Resources mentioned: — the storefront engine for working artists — the Gismonda poster and the birth of Art Nouveau — the experiment that turned $128 of junk into $3,612 with nothing but stories — the Washington Post's Pulitzer-winning Joshua Bell subway story — how art is really priced (and why prices "only go up") Related episodes: 20 Ways to Grow Your Email List as an Artist — hobbyist or business, the honest cut So here's the takeaway. If you're a hobbyist, make whatever you want, forever, and be happy — there's no shame in it. But if you want a business, stop waiting for the market to reward your purity, because it never will. Go meet it. Say yes to the commission, the weird job, the thing you'd never have chosen — because that yes creates a customer, which is the only thing that makes you a business, and it just might drag you, like it dragged Mucha off that holiday shift, straight into the work you were put here to make. Stay Up To Date With The Latest
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20 Ways to Grow Your Email List as an Artist (Online and Off)
05/29/2026
20 Ways to Grow Your Email List as an Artist (Online and Off)
You don't own your followers. You own your list. Every platform you're on is rented — the landlord can change the rules or close the door anytime. Your email list is the one audience nobody can take from you. Want to join Patrick for a live webinar? He hosts one every Monday, Wednesday, and Friday. Register here: The good news: it doesn't have to be huge. Three hundred of the right people is enough to run a real art business — which is exactly why you want three thousand, then thirty thousand, then three hundred thousand. This is the foundational one: why email matters, the creative ways to capture it, and the latest tradecraft. Almost no artists do this well. (We covered why the basics outlast everything in — this is the basics, weaponized.) The unlock isn't new places. It's the places you're already standing — the booth, the bio link, the DM, the box you're shipping, the car in your driveway. Every one is a capture opportunity you're wasting. In this episode: The trifecta — phone, email, snail mail — and why email is the cheapest and easiest one to own Hobbyist or business? The honest cut, and why every opportunity is an email-capture opportunity The four online venues: your website (footer to popup to content upgrades), bio links, DMs, and comments The 11–15 second popup rule — the delay that converts at 6.45%, and why a zero-second popup kills it The Birthday Club, the new favorite opt-in: some people are birthday people, and if they are, they love it (3–4x) Just ask, then shut up — the DM play most artists never run The three offline venues: in-person events, the QR-code layer, and direct mail The clipboard and the fishbowl — $0 plays that are 150 years old and still work QR car magnets — the hero play nobody in art is running yet (about $35 a pair) Direct mail at $0.40 a piece — your art in 1,000 mailboxes around your gallery for less than a Meta ad The compounding math — how the basics become $800K–$1M over ten years Wyland and Gray Malin run this at the highest level — get on their lists and watch (see ) This week's homework: pick three tactics. One online, one offline, and one you'd never have considered. Set them up by Friday. Then reply or DM me your three — I read every single one. Resources mentioned: — the storefront engine for working artists — a bio-link service that turns your one link into a mini-website — for the QR car-magnet play — EDDM direct-mail postcards, ~$0.40 a piece and — get on their lists for the master class Related episodes: All Oars In — The Anatomy of a Sale So pick your three. A clipboard on the table, a real opt-in in your bio, a magnet on the car. You don't have to run every play — just start capturing in the places you're already standing. Followers are rented. The list is yours. All roads lead to email. Stay Up To Date With The Latest
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Should Artists List Prices on Their Website? The Gallery Test
05/19/2026
Should Artists List Prices on Their Website? The Gallery Test
There's one number that should end the price-on-request debate forever: artworks with visible prices sell 2-6 times more often than the same works with hidden prices. The data is in. The artists are still hiding the prices. Want to join Patrick for a live webinar? He hosts one every Monday, Wednesday, and Friday. Register here: This episode runs the gallery test on your website. A real gallery prices the work, frames it, lights it, and puts a checkout at the desk. Christie's, Sotheby's, Gagosian, 1stDibs — every serious art business does this online too. Almost no working artist does. Today we close that gap. In this episode: The gallery test — the one rule every digital decision should pass The 5 things almost every artist website gets wrong "Oooooh so mysterious" — why "contact for pricing" is the gallery with the lights off The shop is the signal: how a real storefront tells visitors they're welcome to buy Why the biggest art sellers on earth all do this — and the artists somehow don't The generational gut-punch: collectors under 40 don't tolerate hidden prices Mix the feed the way you'd mix an opening — killing the "art-only Instagram" sacred cow Why a gallery with the lights off on Wednesday loses every Wednesday walk-in The data referenced (with sources): — works with visible prices are 2-6x more likely to sell than identical hidden-price works — 90% of new art buyers say price transparency is a key consideration (n=831 international buyers) — 81% of high-net-worth collectors say it is "important or essential" to have a price posted online — 69% of collectors hesitate to buy because of lack of transparency; 43% name "lack of visible price" as a top barrier; only 5% call the art market completely transparent — 96% of online art platforms agree price transparency is "key to building trust" (n=62 platforms) — 71% of collectors under 37 bought art online in the last year — "Buyers would like more clarity around pricing" Resources mentioned: — the website and storefront engine built for working artists Walk into a real gallery this weekend. Then load your website. Stand them side by side. If your site doesn't make a stranger feel welcome to buy, you have work to do. The basics in this episode are the same basics in 2055. Stay Up To Date With The Latest
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1 Image. 45 Mediums. 10% More Every Year. This Is What Print On Demand Can Do To An Art Business
05/07/2026
1 Image. 45 Mediums. 10% More Every Year. This Is What Print On Demand Can Do To An Art Business
There's a town in Texas called Round Top. Population eighty-seven. One square mile. And in that town, an artist named sold a single painting for $141,500. (We toured his gallery on YouTube — link's right there in his name. Watch it before or after this episode.) Want to join Patrick for a live webinar? He hosts one every Monday, Wednesday, and Friday. Register here: That's the headline. Here's the part nobody tells you: he then sold roughly $60,000 more in reproductions of that same image. Same painting. Different mediums, different sizes, different price points. One image, two hundred grand. That is not luck. That is not a once-in-a-lifetime fluke. That is a system. And the same system is what Gray Malin uses to run a 4,156-SKU catalog with 221 variants of certain images. The same system is what Wyland — yes, that Wyland — uses to sell 972 products across 45 different mediums, raising prices roughly 10% a year for the last sixteen years. This episode deconstructs the engine that makes all of that possible. Print on Demand and the sample ladder aren't two ideas. They're one engine. The artists at the top of this business have figured that out. Most artists haven't. We're going to fix that today. But first — a quick rant about what gets in the way. In this episode: The $141,500 painting in a town of 87 people — and why the second sale is the lesson The knife salesman pivot: why Print on Demand is a sample tool first, a profit tool second Hobbyist or business? The honest question every artist has to answer The Drain — four ideas clogging up most art businesses (you can't run a business / you can't run sales or marketing campaigns / you can't be perceived a certain way / never discount your work) — and why every pro you admire threw all four of them out Why we study the masters: you studied Van Gogh and Ansel Adams in art school. Time to study the people doing it best in the business of art. Gray Malin, deconstructed: 4,156 SKUs, 16-year escalator, 221 variants of single images. What an artist with a real engine looks like under the hood. Wyland, deconstructed: 972 products across 45 mediums. The 10%-a-year price escalator that compounds for decades. The catalog as a museum gift shop. The Range Unlock: your catalog isn't N images. It's N images × M mediums × P price points. Most artists are sitting on 100x more inventory than they think. Same image. Every price point. Why this is the single most important sentence in your art business. The bottom rung IS the sample: a $20 mug isn't a giveaway, it's a customer-acquisition machine wearing a price tag The Buc-ee's flex: how the cheap stuff at the front door funds the expensive stuff at the back wall : an Art Storefronts customer in a one-square-mile Texas town doing exactly what Malin and Wyland do — at his scale. Proof this isn't a billionaire-only game. (Watch the full studio tour on YouTube.) "You don't sell JPEGs" — the Brooks rant about why a digital file is not a product, and what the pros actually sell How the Six Basics from The Long Game show up — receipt by receipt — in all three of these businesses The artichoke storage room (you'll know what this means by the end) This week's homework: audit your own catalog the way we just audited Malin and Wyland. Take your top 5 best-selling images. Count how many mediums you currently offer them in. Count how many price points. Now ask: could I responsibly add three more variants of each, this week, with Print on Demand? If the answer is yes — and it almost always is — you just found revenue you already earned but haven't collected yet. Resources mentioned: (the original 2024 interview referenced throughout this episode) — John Lowry's website — the catalog we deconstruct — the other catalog we deconstruct — the website + storefront engine built for working artists Related episodes: Why Your Website Will Still Be Working in 2055 — The Long Game (the parent episode this one builds on) Humble Donkey Studio — the original John Lowry interview, July 2024 All Oars In — The Anatomy of a Sale Nothing New Under the Sun — The Rules That Actually Sell Art So: which 78-year-old version of yourself wins? The one still asking what to post on social media, or the one running a real engine — same image, every price point, compounding every year? You don't have to be in a billionaire's neighborhood to do this. You can be in Round Top, Texas. Population 87. The engine doesn't care where you live. It cares whether you build it.
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Why Your Website Will Still Be Working in 2055
05/01/2026
Why Your Website Will Still Be Working in 2055
There's an artist I talk to every Wednesday. Could be 60s, 70s, 80s, even 90s. Brilliant. 50 years of work. Galleries gone. No website, no email list, no story they can tell in their sleep — just the same panicked question every week: what do I do on social media? Want to join Patrick for a live webinar? He hosts one every Monday, Wednesday, and Friday. Register here: I want to tell you about them before you become one of them. There's still time. That's the whole point of this episode. The macro is brutal — Iran, gas, frozen real estate, no photography demand, AI panic. That panic is real. But on a 30-year horizon? It's noise. The basics in 2013 are the basics in 2026 are the basics in 2055. Build on the part that doesn't move. In this episode: The 78-year-old artist still asking the question — and the version of you that's still mid-vine Why the macro doesn't matter on a 30-year horizon (the real estate parallel) The trinity of what's not changing: attention, business ownership, the basics The Six Basics — the list nobody wants to hear #1: A website you own — storefront, not brochure. Plus the SEO foundation: own your name before the next paradigm decides who's allowed in. #2: Print on Demand — sell what you don't have in stock. Unlocks the full pricing range. #3: Capture email every which way. The trifecta: email + phone + address. #4: Run marketing and sales campaigns. You are a business. The muscles compound — 1st campaign awkward, 50th a real machine. #5: A story you can tell in your sleep. Know, like, trust — and things in common. #6: Show up consistently. Do your measure best. Drop a tier when life happens. Just don't go dark. The wine vintage frame: some years fire on all cylinders, some go sideways. The vine doesn't care. The runway ladder: 45 → 40+ years still to come, 55 → 30, 65 → 20+. You are not at the end of anything. You are mid-vine. The tragedy of delay — not the tragedy of talent Why we built Copilot: a gallerist that keeps you consistent when life happens This week's homework: audit yourself across the six basics. Score 1 to 5 on each — website + SEO, POD and pricing range, email list, campaign rhythm, story, consistency. Pick the lowest score. That's your priority. Start today — not next quarter, not when rates drop. Today. Don't be the 78-year-old still asking the question. Resources mentioned: — the website built for working artists Related episodes: All Oars In — The Anatomy of a Sale Nothing New Under the Sun — The Rules That Actually Sell Art ( The Algorithm Doesn't Care About Your Art The Coffee Shop Test — Why Your Social Media Is Failing You are not too late. You are exactly on time — if you start the basics today. Pick which 78-year-old you're going to be, and how many of the next 20, 30, 40 vintages you're actually going to fill. Pick. Then build.
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A Greek Warship, a Horse Named Sally, and the Mother's Day Sale You're About to Run
04/23/2026
A Greek Warship, a Horse Named Sally, and the Mother's Day Sale You're About to Run
Mother's Day is 18 days out. At the end of the last episode, I promised you a refreshed anatomy of a properly run sale. This is that episode. Want to join Patrick for a live webinar? He hosts one every Monday, Wednesday, and Friday. Register here: Two things today: how a properly run sale actually works, and why omnichannel marketing is the whole game — today, 30 years ago, and 25 years from now. The rules are the rules. By the end, you'll have the playbook for Mother's Day and every sale you run for the rest of your life. In this episode: Why attention in 2026 is 15 tiny flashes, not one long read The Trireme: why coordinated oars beat more oars every time The 20+ marketing surfaces you already own (and the 3 you actually use) The Sale Equation: Incentive + Scarcity × Attention The 3-4 week calendar: warm-up, launch, reminders, 24-hour push, extend day, follow-up Why humor and memes charge the battery for the sale push The Mustang Sally walkthrough: one message, 8 coordinated channels The life-skill reframe: these rules work for bake sales, gallery openings, fundraisers — any promotion you'll ever run This week's Mother's Day homework: the 6 steps that start today The Omnichannel Campaign Prompt (copy into Art Helper, ChatGPT, or Claude): Act as my marketing strategist. I'm running [SALE TYPE] ending [DEADLINE] with [INCENTIVE]. I make [ART DESCRIPTION] for [AUDIENCE]. My voice is [VOICE]. My 4 hero pieces are [LIST]. Build me: (1) a day-by-day 3-week calendar with warm-up humor content, launch day, mid-sale reminders, 24-hour push, and extend day; (2) one 60-word core sale paragraph; (3) full asset set — 4 emails with subject lines, Instagram caption, IG carousel slides, IG Story frames, a Reel/TikTok script, Facebook post, SMS, and hello bar copy. Keep voice consistent across every asset. Put scarcity on every sale-phase asset. Warm-up content must be funny and human, not sales-y. Resources mentioned: Related episodes: Nothing New Under the Sun — The Rules That Actually Sell Art (Ep 10) The Algorithm Doesn't Care About Your Art. Let's Fix That. (Ep 8) The Coffee Shop Test: Why Your Social Media Is Failing (Ep 5) Spring Clean Your Art Business (Ep 9) The Nuts and Bolts of a Well Run Art Sale (#7) Things About Running a Sale Nobody Ever Told You (#45) This week's homework: pick your 4 hero pieces, write one 60-word sale paragraph, run the prompt above, build the 3-week calendar backward from Sunday May 10, and launch your warm-up memes this week — not next week. Happy selling.
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Art-Selling Holidays You're Sitting Out (Mother's Day Is First)
04/16/2026
Art-Selling Holidays You're Sitting Out (Mother's Day Is First)
Stop chasing shiny objects. The rules of selling art haven't changed in a century — you've just been ignoring them. In this episode, I break down why artists who follow basic business fundamentals outsell artists who chase every new platform, and I lay out the art-selling holiday calendar you should be following right now. Want to join Patrick for a live webinar? He hosts one every Monday, Wednesday, and Friday. Register here: A buddy of mine sold thousands of photo books. Last week he texted me: "Sold two pieces for $65,000." Where did those customers come from? They bought books first. It's not some secret. It's just the rules of business. Nothing new under the sun. In this episode: Why "nothing new under the sun" is the most important business lesson artists ignore The difference between being an artist and having an art business The art-selling holiday calendar and why every holiday applies to you How Target's end-cap strategy is your playbook for selling art year-round Why Mother's Day matters even if you don't sell "mom art" The fishing analogy, the blackjack analogy, and the self-excuse trap Mother's Day is 25 days away. The fish are biting. Are your lines in the water? Related episodes:
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Spring Clean Your Art Business: Cut the Dead Weight, Double the Revenue
04/06/2026
Spring Clean Your Art Business: Cut the Dead Weight, Double the Revenue
Your art business needs a spring cleaning — and not the kind where you reorganize your studio. If the only thing you sell is wall art at $500+, you're leaving most of your potential customers on the table. This episode breaks down how to restructure your product lineup, why low-ticket items are your secret weapon, and why RIGHT NOW is the moment to act. Want to join Patrick for a live webinar? He hosts one every Monday, Wednesday, and Friday. Register here: In this episode: Why a $2,000 Facebook ad campaign got zero purchases (and what it teaches you about your lineup) The price ladder framework: three tiers every artist needs How selling a $40 phone case leads to a $5,000 original sale Americans check their phones 186 times a day — why that's your biggest marketing opportunity The 5-step spring cleaning action plan you can start this week Key stats from this episode: Average tax refund: ~$3,100 (that's a painting) 186 phone checks per day — Reviews.org, 2026 $26 billion US phone case market 84.6% of people check their phone within 10 minutes of waking up Related episodes: Your homework: Audit your lineup today. Write down everything you sell and its price. If you don't have something under $50, add one this week. Easter, Mother's Day, and Father's Day are coming — the wind is at your back.
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The Algorithm Doesn't Care About Your Art. Lets fix that.
03/30/2026
The Algorithm Doesn't Care About Your Art. Lets fix that.
Most artists treat social media like a gallery wall. Art, art, art, art. The algorithm doesn't care. It rewards shares, watch time, and laughs. This episode is about charging up your engagement battery with entertaining content so the algorithm actually delivers your art to people who want to see it. Want to join Patrick for a live webinar? He hosts one every Monday, Wednesday, and Friday. Register here: In this episode: Why the algorithm ignores your art posts (and what it rewards instead) What a meme actually is — and why artists are already halfway there How a 77-year-old museum curator got 9 million views with Gen Z slang The Marco Rubio couch meme: proof you don't even have to try Free tools that make meme creation embarrassingly easy Memes and accounts mentioned: — Alison Luchs viral Reels — art world memes Free meme makers (no design skill required): — research trending formats and templates — 1M+ templates, pick and type — templates + custom layouts — describe it in words, AI makes the meme — video memes, 2000+ templates — free, no experience needed Your homework: Make ONE meme about being an artist this week. Post it. Compare the shares to your last art post. If it wins — and it probably will — you just learned the most important lesson in social media. Related episodes:
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Your Messy Desk Gets More Likes Than Your Masterpiece: The Art Marketing Secret 5 Million People Already Know
03/12/2026
Your Messy Desk Gets More Likes Than Your Masterpiece: The Art Marketing Secret 5 Million People Already Know
You've seen their art — but have you ever seen where they make it? In this episode I break down why showing your creative space is one of the most powerful (and underused) content strategies in art marketing — and I give you the exact prompts, frameworks, and email copy to start doing it today. Want to join Patrick for a live webinar? He hosts one every Monday, Wednesday, and Friday. Register here: When we launched a "Where I Create" community inside Art Helper, something unexpected happened. Artists started sharing their real creative spaces — messy desks, kitchen tables, garage studios — and the stories came flooding out. It was the easiest on-ramp to storytelling I've ever seen. In this episode: Why workspace content is one of the most popular formats on the internet (5.2M people on Reddit can't get enough) — and artists are the last to figure it out The Mark Pincus "Proven, Better, New" framework — and why you should stop trying to reinvent the wheel The 4 types of "Where I Create" content: The Full Reveal, The Detail Shot, The Process Snapshot, and The Evolution Copy-paste social media prompts you can use this week A complete 4-email sequence to share your creative space with your email list Why showing where you create checks every marketing box: easy to make, invites engagement, differentiates you, and costs nothing Resources mentioned: Your finished paintings show your skill. Your workspace shows your humanity. People buy from humans they feel connected to. Take a photo of where you create this week — don't clean up — and post it. Tag us. We want to see it.
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The Artist's Guide to Instagram Live (Even If You Hate Being on Camera)
02/24/2026
The Artist's Guide to Instagram Live (Even If You Hate Being on Camera)
In a world where AI can fake everything, going live is the one thing you can't fake. And almost nobody's doing it. Want to join Patrick for a live webinar? He hosts one every Monday, Wednesday, and Friday. Register here: 100 million people watch Instagram Live every day, but the biggest studies in the industry don't even bother tracking it because so few creators use it. That's a massive opportunity hiding in plain sight. In this episode, I break down why Instagram Live is the most underutilized marketing tool for artists, how to get started with just your phone, and the advanced tools that let you level up when you're ready. In this episode: Why Live is the ultimate "proof of real" in the AI age The stats: 10x engagement, 3.5% post reach vs front-of-Stories-tray placement Why music's biggest artists are doing collabs nonstop (and how Instagram Live's guest feature is the same mechanic) The graduated fear ladder: Practice Mode, Close Friends, then Public Tactical: phone setup, pinned comments, scheduling, the 3-second hook The gear ladder from free to $36/mo How to go live from your desktop for free with Instagram Live Producer StreamYard and Restream for multistreaming and rebroadcasts Tools and resources mentioned: (free — go to instagram.com, click Add Post, select Live) (from $36/mo — browser-based desktop streaming + multistreaming) (free plan available — multistream to 2 platforms, paid from $16/mo) (@mosseri) Related episodes: (Jan 9, 2026) (Jan 17, 2026) (Jan 27, 2026) (Feb 2, 2026) (Aug 20, 2025)
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How to Know What Will Sell Before You Create It
02/19/2026
How to Know What Will Sell Before You Create It
Chris Rock performs 50 times in a room of 50 people before he ever steps on a Netflix stage. What if you applied that same system to your art business? Want to join Patrick for a live webinar? He hosts one every Monday, Wednesday, and Friday. Register here: Most artists post their work and hope someone buys it. That's like walking on stage at the Apollo with untested material. In this episode, I break down exactly how the best stand-up comedians in the world test, iterate, and refine their material — and how that same system tells you what will sell before you even create it. Plus a 10-week challenge to put it all into practice. In this episode: How Chris Rock, Jerry Seinfeld, and Kevin Hart develop material (and what artists can steal from their process) Why social media is your open mic night — not your gallery wall The 6 types of posts every artist should rotate (the "set list") How to read the room: what saves, shares, and silence actually mean Permission to bomb — why your worst post is more valuable than no post 6 tactical marketing moves disguised as comedy club techniques The 10-week challenge: from open mic to your Netflix special This episode builds on everything from 2026 so far: your story (Ep 1), your one metric (Ep 2), your AI context files (Ep 3), your story prompts (Ep 4), and the Coffee Shop Test (Ep 5). If you've been following along, this is where it all comes together. Resources mentioned: Related episodes:
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The Coffee Shop Test: Why Your Social Media Is Failing
02/09/2026
The Coffee Shop Test: Why Your Social Media Is Failing
If you sat down with a stranger at a coffee shop, you'd never just say "art, art, buy my art" for 30 minutes. So why is that your entire social media strategy? Want to join Patrick for a live webinar? He hosts one every Monday, Wednesday, and Friday. Register here: In this episode, Patrick breaks down why most artists and photographers are failing on social media — and it has nothing to do with the algorithm. It's because you're one-dimensional. All art, no human. In 2026, AI can fake everything on a screen. The only thing it can't fake is you. Your story, your scars, your weird hobbies, your real life. That's the competitive advantage now. In this episode: The coffee shop test — would you talk to yourself the way you post? Why Van Gogh's paintings didn't sell until his personal letters were published Brian Chesky (Airbnb CEO) on why "the opposite of artificial is real" The freeway analogy — why 95% of your content lands in one lane How to stop hiding behind the canvas (or the lens) Why AI makes your authenticity more valuable, not less "We're not anti-AI. We're just pro human." If you struggle with telling your story, the previous episode has copy-paste prompts that use AI to interview you and pull your story out — even if you think your life "isn't dramatic enough." Related episodes:
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4 Prompts That Pull Your Story Out (Even If You Think You Don't Have One)
02/02/2026
4 Prompts That Pull Your Story Out (Even If You Think You Don't Have One)
A listener said their life isn't dramatic enough for a story. This episode proves them wrong — with 4 AI prompts you can try today. Want to join Patrick for a live webinar? He hosts one every Monday, Wednesday, and Friday. Register here: Every artist has a story. Hopper painted his loneliness. Morandi painted the same bottles for 40 years. Your story doesn't need to be dramatic — it needs to be yours. These 4 prompts use AI to interview you, pull your story out, and save it so every caption, bio, and email already knows who you are. In this episode: Why you can't see your own story (and why that's normal) Real artists with "boring" lives who became legends 4 copy-paste prompts to pull your story out How to save your story as a context file Prompt 1 — The Origin Story Interview: I'm an artist and I need help discovering and articulating my story. I want you to interview me — ask me questions one at a time, wait for my answer, then ask a follow-up that digs deeper. Start with how I got into art. Don't accept surface-level answers — if I say "I've always liked drawing," ask me WHEN and WHERE and WHAT I was drawing and WHY. Keep going until you feel like you have enough material to write a compelling origin story. Then write it for me in first person, in a warm conversational tone — not a formal bio. Something I could read on a podcast or put on my website. Keep it under 300 words. Prompt 2 — The "Why This" Interview: Now I want you to interview me about WHY I create what I create. Ask me about my subject matter, my medium, my style. Dig into why I chose these — was it intentional or did I stumble into it? Is there a personal connection to my subjects? Don't let me get away with "I just like it" — help me find the deeper reason. When you have enough, write a short paragraph (150 words max) I can use when someone asks "Why do you paint/photograph [subject]?" Prompt 3 — The Piece Story: I'm going to describe one specific piece of art I've made. I want you to interview me about it — where I was when I made it, what was happening in my life, what I was feeling, why I chose the composition/colors/subject. Then write me a short story (100-150 words) I could use as the caption or description for this piece. Make it personal and specific — not generic art-speak. Prompt 4 — The Bio Generator: Based on everything we've discussed in this conversation, write my artist bio in three versions: 1. ONE SENTENCE — for social media profiles and quick intros. 2. ONE PARAGRAPH — for show applications, website about page, email signatures. 3. FULL PAGE — for press kits, gallery submissions, and detailed about pages. Use a warm, conversational tone. Avoid art-world jargon. Make it sound like ME, not like a museum placard. Resources mentioned: — save your story as context — save your story as context Know an artist who thinks they don't have a story? Send them this episode. Related episodes: The Artwork Didn't Change. The Story Did. (Jan 2026) Context is Still King. If You Use It. (Jan 2026) Steal These Prompts (May 2025)
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Context is Still King. If You Use It.
01/27/2026
Context is Still King. If You Use It.
The most powerful skill you can learn in 2026 isn't Photoshop or marketing — it's typing what you want into a chatbot. Here's how to actually make AI work for your art business. Want to join Patrick for a live webinar? He hosts one every Monday, Wednesday, and Friday. Register here: Most artists get garbage results from AI because they skip one critical step: context. In this episode, I break down exactly how to create context files that turn generic AI into your personal assistant — plus a prompt that lets AI interview you to build the file automatically. In this episode: Why AI gives you garbage answers (it's blind, not dumb) The 15 context files every artist should consider building The meta move: using AI to create your context files Where to save them in ChatGPT, Claude, and Gemini The habit that changes everything The "Interview Me" Prompt — copy and paste this into any AI: I want to create a context document about my art business that I can use with AI tools. Interview me by asking one question at a time. Cover these areas: Who I am as an artist (background, medium, style). Who my customers are (demographics, where they find me, budget). What I sell (products, price points, bestsellers). How I talk and write (voice, tone, words I use). My business goals for this year. After the interview, compile everything into a clean document I can save and reuse. Ask me one question at a time and wait for my answer. Context files to consider: Artist Bio — your story, background, philosophy Customer Avatar — who buys, demographics, budget Product Lineup — what you sell, prices, sizes Brand Voice — how you write, words you use or avoid Tech Stack — computers, printers, software, OS Collector List — past buyers, what they bought, notes Show Calendar — art fairs, festivals, deadlines Pricing Strategy — how you price, margins, why Marketing Channels — where you show up, what works FAQ Doc — questions people always ask Vendor List — framers, printers, suppliers Studio Setup — physical space, equipment Art Style Guide — medium, techniques, subjects Business Goals — revenue targets, 1yr/5yr vision Competition Notes — who else, how you're different Where to save your context files: ChatGPT Projects: — New Project — Upload files Claude Projects: — New Project — Add to knowledge base Gemini Gems: — Explore Gems — New Gem Related episodes: Context is King: Stop Having First Dates with ChatGPT Every Time (2025)
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The January Reset: One Metric, One Goal, One Plan
01/17/2026
The January Reset: One Metric, One Goal, One Plan
INTRO It's January. Everyone's planning. But most artists are tracking the wrong numbers—followers, likes, email subscribers, website traffic. In this episode, we cut through the noise and focus on the ONE metric that actually predicts everything else in your art business: new customers acquired per year. Want to join Patrick for a live webinar? He hosts one every Monday, Wednesday, and Friday. Register here: We'll cover: Why this single number matters more than anything else The "lineup problem" that keeps most artists stuck at 7-8 customers per year The 10x challenge: compete against your 2025 self, not other artists The compounding math that turns 70 customers into 1,500+ over 10 years Why "tending the garden" is the marketing shift you need to make A copy-paste AI prompt to build your entire 2026 plan in minutes THE PROMPT Copy and paste this into Art Helper, ChatGPT, Claude, Gemini, or Grok: I'm an artist planning my 2026 business growth. Help me create a customer acquisition plan. Here's my data from 2025: - Number of NEW customers acquired: [X] - My current product lineup: [list what you sell - wall art, prints, cards, originals, etc.] - Average price points: [list your price ranges] - How I currently get customers: [social media, art fairs, gallery, website, etc.] Based on the 10x framework: 1. Calculate my 2026 goal (10x my 2025 customers) 2. Break it down into monthly targets 3. Identify gaps in my lineup that could help me acquire more customers at different price points 4. Suggest 3-5 specific actions I can take each month to hit my target 5. Create a simple tracking system I can use Keep it practical and specific to my art business. I want to treat this like a real business, not a hobby. SOURCES Statistics cited in this episode: Repeat customers generate 300% more revenue than first-time buyers — Gorgias/MobiLoud Only 27% of first-time buyers ever return — RevolutionParts/MobiLoud 75% of purchases happen within 24 hours of discovery — Nielsen Norman Group/Guiding Metrics After 12 days, 90% of your conversion window is gone — Guiding Metrics 70% of online carts are abandoned, 80-90% never return — Baymard Institute (50-study average) Increasing customer retention by 5% increases profits by 25-95% — Bain & Company/Harvard Business Review Repeat customers account for 48% of all ecommerce transactions — SalesLion
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The Artwork Didn't Change. The Story Did.
01/09/2026
The Artwork Didn't Change. The Story Did.
In 2026, everything is fake — fake content, fake influencers, fake engagement. But here's what's always been true: story is what takes "not selling" to "selling." Van Gogh died unknown with 900 paintings worth nothing. Frida Kahlo was overshadowed by Diego Rivera for decades. The Impressionists were literally mocked. Same artwork. Different story. In this episode, we look at what changed — and how you can apply the same framework to your art in the age of AI. Want to join Patrick for a live webinar? He hosts one every Monday, Wednesday, and Friday. Register here: Links Mentioned:
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Artist Terry Sauvé
12/10/2025
Artist Terry Sauvé
Northern California oil painter Terry Sauve joins the Art Marketing Podcast to share how she's crushing it in what many are calling a tough economic year. Terry breaks down her path to a record-breaking $276,000 in sales — including $28,000 from her website alone and $23,000 in print sales. She talks about starting over at 29 after her mom said "I always thought you'd be an artist," training at the Academy of Art in San Francisco with masters like Brian Blood and Craig Nelson, and the slow-and-steady grind that replaced her decade-long wait to "be discovered." Terry gets real about selling $25 matted prints that brought tears to collectors' eyes, saying yes to more shows during uncertain times, and why the path to success isn't a meteoric rise — it's doing "the next right thing" over and over again. Want to join Patrick for a live webinar? He hosts one every Monday, Wednesday, and Friday. Register here: --- Links Mentioned - https://superwhisper.com/ — AI-powered voice-to-text for Mac & iPhone. Offline, private, and works anywhere you type. - https://willowvoice.com/ — Voice dictation that actually works. Speak naturally, auto-formats text, removes filler words. - https://www.instagram.com/terry_sauve/ — Follow Terry's luminous landscape paintings - https://www.terrysauve.com/ — Terry's official website with originals and prints
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Artists: The Hogans
11/21/2025
Artists: The Hogans
In this episode, we sit down with the creative powerhouse couple Jency and Aaron Hogan, who've built a thriving art business from their Louisiana home. Discover how these two artists balance their individual creative practices while supporting each other's artistic journeys. From Jency's vibrant mixed media paintings that explore themes of mental health and personal growth, to Aaron's stunning wildlife photography captured across the country, learn how they've created a sustainable creative life together. Want to join Patrick for a live webinar? He hosts one every Monday, Wednesday, and Friday. Register here: Connect with The Hogans: 🎨 Jency Hogan (Mixed Media Artist) Instagram: Linktree: 📸 Aaron Hogan (Wildlife Photographer) Instagram: 🛍️ Shop Their Art: Website:
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The Instagram DM Feature That Automates Your Artist Marketing (While You Sleep)
11/14/2025
The Instagram DM Feature That Automates Your Artist Marketing (While You Sleep)
ou know how sometimes you discover something so powerful, so game-changing, that you almost want to keep it to yourself? That's exactly what I've been doing with today's topic. But recent developments have made it impossible for me to stay quiet any longer. Want to join Patrick for a live webinar? He hosts one every Monday, Wednesday, and Friday. Register here: Look, if you're an artist who's tired of posting on Instagram and feeling like you're shouting into the void... if you're frustrated with how hard it is to get people to actually click that link in your bio, or start a real conversation, or – heaven forbid – give you their email address... then you need to hear what I'm about to share. Ok, This is the link so you can experience whats possible inside of the ManyChat flow. Bonus... you will also get a free Instagram Audit out of the deal. Youtube Links I found that explain this feature
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From Spam to Priority: The Email Strategy Nobody Talks About
11/07/2025
From Spam to Priority: The Email Strategy Nobody Talks About
Your emails are landing in spam. Or worse—the promotions tab where they go to die. You've tried everything: better subject lines, different send times, smaller segments. Nothing works. But here's what nobody's telling you: Gmail doesn't care about any of that. They care about replies. And today, I'm showing you exactly how to get them 100+ Email Reply Ideas - your sandbox Get an Instagram Audit - I will be sure to be gently Want to join Patrick for a live webinar? He hosts one every Monday, Wednesday, and Friday. Register here: Speech to Text Ai Apps - take the voicepill & you will never look back Wisper Flow - most call it "Flow" Willow
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From Inbox to Income: Q4 Email Strategies for Creatives
10/03/2025
From Inbox to Income: Q4 Email Strategies for Creatives
Here's an engaging episode intro for your podcast show notes: Want to join Patrick for a live webinar? He hosts one every Monday, Wednesday, and Friday. Register here: Episode Intro: Q4 is coming fast, and just like elite surfers who train all year for that monster swell, creative entrepreneurs need to be ready when the holiday buying season hits. But here's the thing – while those surfers need to maintain peak physical condition year-round, your marketing prep is actually much simpler (and thankfully doesn't involve cold plunges or giving up carbs). In this episode, we're diving deep into the one marketing channel you actually own and control: your email list. While social media algorithms can throttle your reach and platforms can change their rules overnight, email remains the steady workhorse of creative businesses – if you know how to use it right. We'll cover the essential "Great Email Roundup" (hint: you have way more email addresses scattered around than you think), why getting people to reply to your emails matters more than you realize, and how to tastefully reach out to friends and family without feeling like that cringy life insurance salesperson we all know. Plus, I'll share why you need to up your email frequency NOW – yes, even if it makes you uncomfortable – and specific strategies for capturing more emails before the holiday rush begins. Whether you're at the "what's marketing again?" stage or you're already sending regular emails, this episode will help you level up your email game for the most important selling season of the year. Because unlike those surfers, we know exactly when our big wave is coming – and there's no excuse for sitting on the beach watching it pass by.
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Artist Kristin Harvey
09/12/2025
Artist Kristin Harvey
Coming up on today's Art Marketing Podcast, I'm talking with Kristen Harvey - an artist who went from designing video games for Sega to hand-making greeting cards that essentially run her local Arizona market. Not prints, not originals - greeting cards. She's cellophane-wrapping each one, taking custom orders from shops, running what amounts to a mini factory from her studio. And here's the kicker: she charges $3 wholesale because for her, it's not about the card money - it's advertising. She worked full-time for five to six years while building her art business on farmer's market tables that cost twenty bucks. Now she's teaching sold-out intuitive painting workshops where people aren't learning to paint like her - they're learning to find their own authentic voice. Want to join Patrick for a live webinar? He hosts one every Monday, Wednesday, and Friday. Register here: What really got me was her Instagram strategy. She paints at night (because of course she's a night owl) and records it, then people wake up to see what she created while they slept. It's this whole community ritual. But she won't go live because she steps back from the canvas too much to contemplate. I spent half the interview trying to convince her to try live broadcasting - even offered her my Zoom account to test online workshops. Look, if you're juggling a day job, worried about finding your style, or trying to figure out galleries versus direct sales, this conversation hits different. Kristen's proof that you can start with nothing but shutters to hang art on and build something real. 00:00:00 - The Power of Live Demonstrations Discussion on the impact of live painting on Instagram and connecting with audiences. 00:00:33 - Staying True to Your Authentic Voice Advice for young artists on handling criticism and maintaining authenticity. 00:01:03 - Introduction to Kristen Harvey Introduction of the guest artist, Kristen Harvey, and her background. 00:02:58 - Kristen's Artistic Journey Overview of Kristen's transition from various creative fields to becoming a full-time artist. 00:04:52 - Transitioning to Full-Time Artist Kristen shares her journey of leaving her corporate job to pursue art full-time. 00:05:13 - Relocation and Family Influence Discussion on Kristen's move from California to Arizona and family dynamics. 00:06:06 - Balancing Art and Day Job Kristen talks about her experience of juggling her art career with a full-time job. 00:07:50 - Farmers Markets as a Starting Point Kristen explains how she began selling her art at local farmers markets. 00:08:29 - The Success of Greeting Cards Kristen shares how creating greeting cards helped her gain recognition. 00:10:27 - Pricing and Sales Strategy Discussion on pricing strategies for greeting cards and the importance of accessibility. 00:11:15 - The Importance of Diverse Revenue Streams The value of having multiple income sources as an artist. 00:15:10 - Teaching Art Workshops Kristen discusses her approach to teaching and the importance of interaction. 00:17:43 - The Challenge of Online Teaching Kristen reflects on the difficulties of translating her teaching style to an online format. 00:19:07 - The Power of Live Broadcasting Discussion on the benefits of live streaming art demonstrations. 00:20:48 - The Busker Analogy Using the busker analogy to illustrate the power of live engagement on social media. 00:24:22 - Encouragement to Embrace Live Interaction Encouragement for Kristen to embrace live broadcasts and connect with her audience. 00:30:14 - Navigating Gallery Relationships Kristen shares her experiences with galleries and how she balances online sales. 00:31:14 - Advice for New Artists Seeking Gallery Representation Key advice for emerging artists on finding their voice and opportunities. 00:34:31 - The Importance of Authenticity Kristen emphasizes the need for authenticity in art and social media presence. 00:39:00 - Using AI for Artistic Support Discussion on how Kristen utilizes AI tools for research and workshop preparation. 00:41:55 - The Promise of AI for Artists Exploration of AI's potential to assist artists in their creative and business processes. Kristens Website: https://www.kristinharveyart.com/shop-art Her Instagram: @kristincre8s
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Artist Karen Payton
08/29/2025
Artist Karen Payton
Fabric artist triples revenue to $25K using one Instagram hack after losing 3,000 followers overnight Want to join Patrick for a live webinar? He hosts one every Monday, Wednesday, and Friday. Register here: Karen Payton lost her Instagram following but discovered Facebook groups were her goldmine. She shares how pivoting to the Grateful Dead niche, embracing custom commissions, and nurturing superfans built her $25K/year fabric art business. Key Topics: - The Instagram hack that forced a profitable pivot - Song commissions: Turn lyrics into best-selling art - Building superfans who share every post for 2+ years - Why "it's supposed to be hard" is actually good advice - From $9K to $25K using Facebook groups strategically Guest: Karen Payton, Fabric Artist (@karenpayntonartist) Timestamps: 00:00 The 3-year grind reality check 02:33 What is fabric art? (recycled clothing technique) 07:40 Art Storefronts as your "bandmate" 10:42 The long game mindset shift 14:56 Instagram hack disaster becomes opportunity 18:53 Custom commission breakthrough 23:02 Free contest generates $3K commission 27:07 Nurturing 5 superfans into buyers 30:25 Breaking into advanced artist strategies
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Voice Prints, Q4 Prep, and a Brand New Podcast with Hava
08/22/2025
Voice Prints, Q4 Prep, and a Brand New Podcast with Hava
Hava shares her experiences with our new product, Voice Prints, and how it has transformed her approach to creating content, from artist statements to social media posts. We explore the importance of leveraging AI tools to streamline her workflow, especially as she prepares for the busy Q4 holiday season. Hava reveals her strategies for promoting her art, including her popular beta fish calendar and seasonal products, while also emphasizing the importance of connecting with her audience authentically. Want to join Patrick for a live webinar? He hosts one every Monday, Wednesday, and Friday. Register here: We also discuss her new podcast, "I Love Your Stories," where she engages in conversations with artists and creatives from various fields. Hava highlights the theme of transformation and pivotal moments in her guests' lives, showcasing how challenges often precede breakthroughs. Throughout our conversation, Hava's passion for her art and her commitment to building a community of support among artists shine through. This episode is packed with insights on creativity, marketing, and the power of storytelling in the art world. Buckle up for an inspiring discussion that encourages all creatives to embrace their unique journeys! 00:00:00 - Seasonal Art Discovery 00:01:06 - Introduction of Hava Gurevich 00:02:12 - Hava's Artistic Journey 00:03:12 - Voice Prints and AI Integration 00:05:40 - Using AI for Artist Statements 00:09:16 - AI in Podcasting and Content Creation 00:12:00 - Preparing for Q4 00:19:22 - Hava's Holiday Product Strategy 00:25:35 - Navigating Sales as an Artist 00:30:54 - Organic Growth Through Seasonal Art 00:32:38 - The Importance of Diverse Content 00:37:06 - The Breakfast Club Webinar 00:43:35 - Launching the Podcast: I Love Your Stories 00:46:25 - Themes of Transformation in Creativity Subscribe to Havas New Podcast Spotify https://open.spotify.com/show/3xKRN04BGHTHRA01ZJUIzW?si=0a980851a28345e5 Youtube https://www.youtube.com/channel/UCCFpvwtx2EvHXk98GSZC5Gw?sub_confirmation=1 Keep up with the latest https://linktr.ee/artmarketingpodcast\ Signup for a free account on ArtHelper and use my jazzy coupon code which is POD. This will give you a free month of the Pro plan that has all the bells and whistles: https://www.arthelper.ai/
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Why Your Art Isn't Selling on Instagram (And It's Not What You Think)
08/20/2025
Why Your Art Isn't Selling on Instagram (And It's Not What You Think)
Lets dive into why your art might not be selling on Instagram and how to turn that around. Discover the importance of showcasing your personality alongside your artwork to connect with potential buyers. Learn actionable strategies to enhance your Instagram presence and maximize your reach this holiday season. Whether you're an emerging artist or a seasoned creator, this episode is packed with insights to help you thrive on the platform. Tune in and start transforming your Instagram strategy today! (00:00) - Introduction: Why Your Art Isn't Selling on Instagram (05:30) - The Importance of Instagram for Artists (10:00) - Live Streaming as a Marketing Tool (15:00) - The Role of Personal Connection in Art Sales (20:00) - Understanding the Instagram Algorithm (25:00) - The Need for Diverse Content (30:00) - Call to Action: Posting Beyond Your Art (35:00) - Conclusion: Preparing for a Successful Q4 ArtHelper Instagram account Want to join Patrick for a live webinar? He hosts one every Monday, Wednesday, and Friday. Register here: Keep up with the latest Signup for a free account on ArtHelper and use my jazzy coupon code which is POD. This will give you a free month of the Pro plan that has all the bells and whistles:
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Photographer Court Whalen
08/14/2025
Photographer Court Whalen
Join me in an inspiring conversation with Court Whelan, a multifaceted photographer, podcaster, and conservationist. Court shares his journey from a pivotal internship in Belize to guiding eco-tours around the globe, all while capturing the beauty of nature through his lens. Discover how he blends his passion for photography and conservation, the challenges of the travel industry, and his strategies for growing his art business. Whether you're an aspiring photographer or a nature lover, this episode is packed with insights and inspiration! (00:00) - Introduction to Court Weyland (05:30) - The Journey into Photography (10:00) - The Evolution of Photography Skills (15:00) - The Role of Gear in Photography (20:00) - The Importance of Culling and Editing (25:00) - Building Relationships with Clients (30:00) - Transitioning to Print Sales (35:00) - Future Plans and Sustainability (40:00) - Marketing Strategies for Q4 (45:00) - The Power of Photo Books Court's Website Want to join Patrick for a live webinar? He hosts one every Monday, Wednesday, and Friday. Register here: Court's Instagram Keep up with the latest and use my jazzy coupon code which is POD. This will give you a free month of the Pro plan that has all the bells and whistles
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Context is King: Stop Having First Dates with ChatGPT Every Time
07/30/2025
Context is King: Stop Having First Dates with ChatGPT Every Time
Explore with me the crucial role of context in maximizing your experience with AI tools like ChatGPT. Discover how to transform your interactions from mundane to remarkable by leveraging techniques like prompt chaining and context engineering. Whether you're an artist looking to enhance your social media presence or simply curious about AI, this episode provides actionable insights to elevate your creative marketing strategies. Tune in and learn how to make your AI experience not just cool, but truly impactful! (00:00) - Introduction: Context is King (05:30) - The Aha Moment: Time to Wow (10:00) - Understanding Context in AI (15:00) - Prompt Engineering Basics (20:00) - Prompt Chaining Technique (25:00) - Leveraging Source Files for Context (30:00) - Voice Prints: Personalizing AI Responses (35:00) - Preparing for Q4: Maximizing AI for Sales Want to join Patrick for a live webinar? He hosts one every Monday, Wednesday, and Friday. Register here: Voice Print Application Steal These Prompts (episode) Learn To Prompt (episode) ArtHelper Instagram account Keep up with the latest Signup for a free account on ArtHelper and use my jazzy coupon code which is POD. This will give you a free month of the Pro plan that has all the bells and whistles:
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Ready, Set, Q4: Your 70-Day Art Sales Bootcamp
07/23/2025
Ready, Set, Q4: Your 70-Day Art Sales Bootcamp
Get ready for Q4, join us as we dive into a 70-day art sales bootcamp, discussing the importance of effective frequency and how to prepare your marketing strategy for the upcoming holiday season. From balancing your time between creating and marketing to optimizing your pricing and leveraging social media, we cover essential tactics to ensure your art business thrives. Don't miss out on valuable insights and actionable tips to make this Q4 your best yet! (00:00) - Introduction to Q4 Preparation (05:30) - The Importance of Effective Frequency (10:00) - Economic Outlook for Q4 (15:00) - Housekeeping for Q4 (18:00) - Marketing Strategies (21:00) - Conclusion and Call to Action Want to join Patrick for a live webinar? He hosts one every Monday, Wednesday, and Friday. Register here: ArtHelper Instagram account Keep up with the latest Signup for a free account on ArtHelper and use my jazzy coupon code which is POD. This will give you a free month of the Pro plan that has all the bells and whistles:
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