4 Prompts That Pull Your Story Out (Even If You Think You Don't Have One)
The Art Marketing Podcast
A listener said their life isn't dramatic enough for a story. This episode proves them wrong — with 4 AI prompts you can try today. Every artist has a story. Hopper painted his loneliness. Morandi painted the same bottles for 40 years. Your story doesn't need to be dramatic — it needs to be yours. These 4 prompts use AI to interview you, pull your story out, and save it so every caption, bio, and email already knows who you are. In this episode: Why you can't see your own story (and why that's normal) Real artists with "boring" lives who became legends 4 copy-paste prompts to pull your...
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Context is Still King. If You Use It.
The Art Marketing Podcast
The most powerful skill you can learn in 2026 isn't Photoshop or marketing — it's typing what you want into a chatbot. Here's how to actually make AI work for your art business. Most artists get garbage results from AI because they skip one critical step: context. In this episode, I break down exactly how to create context files that turn generic AI into your personal assistant — plus a prompt that lets AI interview you to build the file automatically. In this episode: Why AI gives you garbage answers (it's blind, not dumb) The 15 context files every artist should consider building The...
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The January Reset: One Metric, One Goal, One Plan
The Art Marketing Podcast
INTRO It's January. Everyone's planning. But most artists are tracking the wrong numbers—followers, likes, email subscribers, website traffic. In this episode, we cut through the noise and focus on the ONE metric that actually predicts everything else in your art business: new customers acquired per year. We'll cover: Why this single number matters more than anything else The "lineup problem" that keeps most artists stuck at 7-8 customers per year The 10x challenge: compete against your 2025 self, not other artists The compounding math that turns 70 customers into 1,500+ over 10 years Why...
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The Artwork Didn't Change. The Story Did.
The Art Marketing Podcast
In 2026, everything is fake — fake content, fake influencers, fake engagement. But here's what's always been true: story is what takes "not selling" to "selling." Van Gogh died unknown with 900 paintings worth nothing. Frida Kahlo was overshadowed by Diego Rivera for decades. The Impressionists were literally mocked. Same artwork. Different story. In this episode, we look at what changed — and how you can apply the same framework to your art in the age of AI. Links Mentioned:
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Artist Terry Sauvé
The Art Marketing Podcast
Northern California oil painter Terry Sauve joins the Art Marketing Podcast to share how she's crushing it in what many are calling a tough economic year. Terry breaks down her path to a record-breaking $276,000 in sales — including $28,000 from her website alone and $23,000 in print sales. She talks about starting over at 29 after her mom said "I always thought you'd be an artist," training at the Academy of Art in San Francisco with masters like Brian Blood and Craig Nelson, and the slow-and-steady grind that replaced her decade-long wait to "be discovered." Terry gets...
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Artists: The Hogans
The Art Marketing Podcast
In this episode, we sit down with the creative powerhouse couple Jency and Aaron Hogan, who've built a thriving art business from their Louisiana home. Discover how these two artists balance their individual creative practices while supporting each other's artistic journeys. From Jency's vibrant mixed media paintings that explore themes of mental health and personal growth, to Aaron's stunning wildlife photography captured across the country, learn how they've created a sustainable creative life together. Connect with The Hogans: 🎨 Jency Hogan (Mixed Media Artist) Instagram: Linktree: ...
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The Instagram DM Feature That Automates Your Artist Marketing (While You Sleep)
The Art Marketing Podcast
ou know how sometimes you discover something so powerful, so game-changing, that you almost want to keep it to yourself? That's exactly what I've been doing with today's topic. But recent developments have made it impossible for me to stay quiet any longer. Look, if you're an artist who's tired of posting on Instagram and feeling like you're shouting into the void... if you're frustrated with how hard it is to get people to actually click that link in your bio, or start a real conversation, or – heaven forbid – give you their email address... then you need to hear what I'm about to...
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From Spam to Priority: The Email Strategy Nobody Talks About
The Art Marketing Podcast
Your emails are landing in spam. Or worse—the promotions tab where they go to die. You've tried everything: better subject lines, different send times, smaller segments. Nothing works. But here's what nobody's telling you: Gmail doesn't care about any of that. They care about replies. And today, I'm showing you exactly how to get them 100+ Email Reply Ideas - your sandbox Get an Instagram Audit - I will be sure to be gently Speech to Text Ai Apps - take the voicepill & you will never look back Wisper Flow - most call it "Flow" Willow
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From Inbox to Income: Q4 Email Strategies for Creatives
The Art Marketing Podcast
Here's an engaging episode intro for your podcast show notes: Episode Intro: Q4 is coming fast, and just like elite surfers who train all year for that monster swell, creative entrepreneurs need to be ready when the holiday buying season hits. But here's the thing – while those surfers need to maintain peak physical condition year-round, your marketing prep is actually much simpler (and thankfully doesn't involve cold plunges or giving up carbs). In this episode, we're diving deep into the one marketing channel you actually own and control: your email list. While social media algorithms can...
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Artist Kristin Harvey
The Art Marketing Podcast
Coming up on today's Art Marketing Podcast, I'm talking with Kristen Harvey - an artist who went from designing video games for Sega to hand-making greeting cards that essentially run her local Arizona market. Not prints, not originals - greeting cards. She's cellophane-wrapping each one, taking custom orders from shops, running what amounts to a mini factory from her studio. And here's the kicker: she charges $3 wholesale because for her, it's not about the card money - it's advertising. She worked full-time for five to six years while building her art business on farmer's market tables that...
info_outlineJoin us in this episode of the Art Marketing Podcast as we dive into an inspiring conversation with Tom and Mary Putt, a dynamic husband-and-wife team behind the Tom Putt Gallery. Discover how they navigated the challenges of running a photography business during the COVID-19 pandemic, leveraging creativity and resilience to thrive. Tom shares his philosophy of continuous improvement, while Mary discusses the importance of customer experience and effective sales strategies. Tune in for valuable insights on building a successful art business and the power of storytelling in connecting with your audience!
(00:00) - Mindset for Success
(00:48) - Introduction to Tom and Mary Putt
(01:32) - Tom's Journey into Photography
(05:06) - The Role of Mary in the Business
(06:37) - Opening the Gallery
(08:44) - Surviving COVID
(10:38) - Continuous Improvement Philosophy
(12:34) - Emotional Connection in Sales
(14:18) - Customer Experience Focus
(16:46) - Leveraging Digital Sales
(18:00) - The Impact of AI on Business
(20:10) - Using AI for Content Creation
(22:20) - The Importance of Live Broadcasting
(24:30) - Connecting with Customers Online
(26:56) - Creative Marketing Strategies
(30:10) - Storytelling in Wildlife Photography
(32:30) - The Power of Live Video
(35:02) - ROI on Gallery Space
(37:04) - Future Focus on Broadcasting
Tom's Website
https://tomputt.com/
Tom's Instagram
https://www.instagram.com/tomputtgallery/
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