Artists: The Hogans
The Art Marketing Podcast
In this episode, we sit down with the creative powerhouse couple Jency and Aaron Hogan, who've built a thriving art business from their Louisiana home. Discover how these two artists balance their individual creative practices while supporting each other's artistic journeys. From Jency's vibrant mixed media paintings that explore themes of mental health and personal growth, to Aaron's stunning wildlife photography captured across the country, learn how they've created a sustainable creative life together. Connect with The Hogans: 🎨 Jency Hogan (Mixed Media Artist) Instagram: Linktree: ...
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The Instagram DM Feature That Automates Your Artist Marketing (While You Sleep)
The Art Marketing Podcast
ou know how sometimes you discover something so powerful, so game-changing, that you almost want to keep it to yourself? That's exactly what I've been doing with today's topic. But recent developments have made it impossible for me to stay quiet any longer. Look, if you're an artist who's tired of posting on Instagram and feeling like you're shouting into the void... if you're frustrated with how hard it is to get people to actually click that link in your bio, or start a real conversation, or – heaven forbid – give you their email address... then you need to hear what I'm about to...
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From Spam to Priority: The Email Strategy Nobody Talks About
The Art Marketing Podcast
Your emails are landing in spam. Or worse—the promotions tab where they go to die. You've tried everything: better subject lines, different send times, smaller segments. Nothing works. But here's what nobody's telling you: Gmail doesn't care about any of that. They care about replies. And today, I'm showing you exactly how to get them 100+ Email Reply Ideas - your sandbox Get an Instagram Audit - I will be sure to be gently Speech to Text Ai Apps - take the voicepill & you will never look back Wisper Flow - most call it "Flow" Willow
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From Inbox to Income: Q4 Email Strategies for Creatives
The Art Marketing Podcast
Here's an engaging episode intro for your podcast show notes: Episode Intro: Q4 is coming fast, and just like elite surfers who train all year for that monster swell, creative entrepreneurs need to be ready when the holiday buying season hits. But here's the thing – while those surfers need to maintain peak physical condition year-round, your marketing prep is actually much simpler (and thankfully doesn't involve cold plunges or giving up carbs). In this episode, we're diving deep into the one marketing channel you actually own and control: your email list. While social media algorithms can...
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Artist Kristin Harvey
The Art Marketing Podcast
Coming up on today's Art Marketing Podcast, I'm talking with Kristen Harvey - an artist who went from designing video games for Sega to hand-making greeting cards that essentially run her local Arizona market. Not prints, not originals - greeting cards. She's cellophane-wrapping each one, taking custom orders from shops, running what amounts to a mini factory from her studio. And here's the kicker: she charges $3 wholesale because for her, it's not about the card money - it's advertising. She worked full-time for five to six years while building her art business on farmer's market tables that...
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Artist Karen Payton
The Art Marketing Podcast
Fabric artist triples revenue to $25K using one Instagram hack after losing 3,000 followers overnight Karen Payton lost her Instagram following but discovered Facebook groups were her goldmine. She shares how pivoting to the Grateful Dead niche, embracing custom commissions, and nurturing superfans built her $25K/year fabric art business. Key Topics: - The Instagram hack that forced a profitable pivot - Song commissions: Turn lyrics into best-selling art - Building superfans who share every post for 2+ years - Why "it's supposed to be hard" is actually good advice - From $9K to $25K using...
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Voice Prints, Q4 Prep, and a Brand New Podcast with Hava
The Art Marketing Podcast
Hava shares her experiences with our new product, Voice Prints, and how it has transformed her approach to creating content, from artist statements to social media posts. We explore the importance of leveraging AI tools to streamline her workflow, especially as she prepares for the busy Q4 holiday season. Hava reveals her strategies for promoting her art, including her popular beta fish calendar and seasonal products, while also emphasizing the importance of connecting with her audience authentically. We also discuss her new podcast, "I Love Your Stories," where she engages in conversations...
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Why Your Art Isn't Selling on Instagram (And It's Not What You Think)
The Art Marketing Podcast
Lets dive into why your art might not be selling on Instagram and how to turn that around. Discover the importance of showcasing your personality alongside your artwork to connect with potential buyers. Learn actionable strategies to enhance your Instagram presence and maximize your reach this holiday season. Whether you're an emerging artist or a seasoned creator, this episode is packed with insights to help you thrive on the platform. Tune in and start transforming your Instagram strategy today! (00:00) - Introduction: Why Your Art Isn't Selling on Instagram (05:30) - The Importance of...
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Photographer Court Whalen
The Art Marketing Podcast
Join me in an inspiring conversation with Court Whelan, a multifaceted photographer, podcaster, and conservationist. Court shares his journey from a pivotal internship in Belize to guiding eco-tours around the globe, all while capturing the beauty of nature through his lens. Discover how he blends his passion for photography and conservation, the challenges of the travel industry, and his strategies for growing his art business. Whether you're an aspiring photographer or a nature lover, this episode is packed with insights and inspiration! (00:00) - Introduction to Court Weyland (05:30) - The...
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Context is King: Stop Having First Dates with ChatGPT Every Time
The Art Marketing Podcast
Explore with me the crucial role of context in maximizing your experience with AI tools like ChatGPT. Discover how to transform your interactions from mundane to remarkable by leveraging techniques like prompt chaining and context engineering. Whether you're an artist looking to enhance your social media presence or simply curious about AI, this episode provides actionable insights to elevate your creative marketing strategies. Tune in and learn how to make your AI experience not just cool, but truly impactful! (00:00) - Introduction: Context is King (05:30) - The Aha Moment: Time to Wow...
info_outlineIn this episode of the Art Marketing Podcast, we dive deep into the transformative power of AI for artists and creators. Discover how to leverage AI tools to streamline your art business, save time, and enhance your creative process. We share actionable prompts you can steal right now to elevate your marketing efforts and connect with your audience. Join us as we explore the future of AI in the art world and how you can stay ahead of the curve!
(00:00) - Introduction to AI in Art Marketing
(05:30) - The Future of AI and Its Impact
(10:00) - Understanding Large Language Models (LLMs)
(15:00) - The Emergence of AI Agents
(20:00) - Practical AI Prompts for Artists
(25:00) - Encouragement to Experiment with AI
(30:00) - Conclusion and Future Outlook
Steal These Prompts Below!
Press Release Generator
Write a 300-word press release for local media about my solo show opening June 15, AP style, include pull-quotes and boilerplate.”
Art Critic
Act as an art critic who knows my portfolio (see link). Identify the 3 aesthetic through-lines most visible in my work, then suggest wording for an ‘elevator pitch’ and three hashtags I should own.
Email Marketing
Outline a 4-email onboarding sequence for new collectors focused on story, care instructions, referral incentive, and preview access. Include subject lines & send intervals.
Interior Design
Scan Pinterest Trends + Google Trends (last 90 days) and tell me which interior-design color palettes are spiking; suggest an art series concept aligned to each.
Pretend you’re a 35-year-old interior designer in Austin sourcing statement pieces. Draft an email explaining why _my_ [painting/print] series solves their pain points, using no more than 150 words
Nurture Collectors
Give me a DM template + five short interview questions to send past buyers so they’ll film phone-friendly testimonial clips. Include polite opt-out language.
Publicist
“You are an art publicist. Draft a personalized pitch email + one-page PDF outline to approach **`<Gallery Name>`** about representing my **`<series name>`**. Emphasize recent sales figures, press mentions, and how my price tiers fit their collector profile.”
Limited Editions
“I want to release a new 24 × 36 in. print at the $750 tier. Assume my audience size is **`<email_subs>`**, average open rate **`<X>`**, conversion **`<Y>%`**, and each buyer buys one. What edition size maximizes revenue while maintaining scarcity? Show your math and give a drop schedule (teaser, early-bird, public).”
Pricing
“You are a pricing strategist for fine-art e-commerce. Build a price ladder for my three tiers: $0-$100 (merch/small prints), $100-$1,000 (books + limited-edition prints), $1,000+ (originals / large LEs). For each tier list: (a) 3 product concepts, (b) perceived value boosters (e.g., COA, artist note), (c) psychological price points to test, (d) recommended gross margin %.”
Comissions
“Act as an operations manager. I can complete **`<X>`** commission pieces per month at **`<Y>`** hours each. My hourly cost (all-in) is **`<Z>`**. Build a Google Sheet structure that tells me: (1) break-even price per commission, (2) how many monthly commissions I need to hit a **`<desired income>`** goal, and (3) warns when I’m over capacity.”"
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